National Ice Cream Day: Celebrate at DQ®!

A hand holding a DQ Dilly Bar

Celebrate National Ice Cream Day on July 21, 2024

Hooray! Our favorite day of the year is coming.


Your Guide to Celebrating National Ice Cream Day


National Ice Cream Day is almost here! To make the most of it, follow our tried-and-true tips for the ultimate celebration:


  1. 1. Mark your calendar for July 21. This is the official #NationalIceCreamDay.
  2. Make sure you have the DQ® App downloaded — and tell your friends, too!
  3. Keep your eyes peeled for an in-app deal sure to make the celebrations all the more fun.
  4. Identify your closest DQ restaurant and cue up the directions. This is not the day to test your memory or deal with unexpected traffic or road closures.
  5. Double check there’s enough gas in the car. A gas station pit stop is not the vibe.
  6. Get a good night’s sleep. It’s going to be a big day!


At DQ®, we wish we could declare every day as National Ice Cream Day. Because on that glorious day in July, we invite Fans to celebrate the holiday with us, enjoy a DQ® exclusive treat deal and share their joyful experiences on social media using the hashtag #NationalIceCreamDay. We’ll wait while you go check out last year’s festivities.


For soft serve fun year-round, download the DQ® App for exclusive deals and rewards, and be one of the first to learn about our next National Ice Cream Day special offer. Plus, you’ll earn loyalty points that can be redeemed for tasty treats throughout the year.


In the meantime, everyday DQ® indulgence is made possible by a range of sizes (we see you, mini Blizzard® Treats) and satisfying flavor profiles that take you from simple with a touch of sweet, to over-the-top, can’t-wait-for-the-next-bite decadence (hello, Royal Ultimate Choco Brownie Blizzard® Treat).



National Ice Cream Day FAQs