Welcome to our Privacy Statement.
How can you control your info?
- You can click the link at the bottom of any email that comes from us to unsubscribe from that email list, or to correct your info!
- Follow this link to ask us to correct or delete your info, to ask us for the types of information we have about you, or for the specific pieces of that information.
Where does this policy apply?
- This policy applies to your activity on dairyqueen.com, DQ.com, DQCakes.com, orangejulius.com, DQ.ca, and dairyqueenfranchising.com. We’ll call these the “Websites” in this policy.
- Your personal information may be processed and stored in the U.S. of another country, and the government, courts, law enforcement or regulatory agencies of that count
Where ISN'T it relevant?
- Most DQ® restaurants are independently owned and operated franchises, and some of them have their own websites or email clubs - we don't own, operate, or control any of those.
- If you follow links on our site to any site that isn’t one of our Websites – say, to purchase gift cards or DQ® gear – you’ll be leaving the realm of our policy. You should check out the privacy policies of those sites to find out how they treat your data!
If you use our Websites, you agree to these terms. We may change them, and when we do, continuing to use the Websites means you agree to the new terms.
We collect Personal Information (any information about an identifiable individual) in a few different ways.
Information You Submit
- What: When you sign up for Blizzard® Fan Club or Julius League®, you give us your country, zip code, name, birth month and day, and email address. We also ask for your favorite Blizzard® Treat flavor!
- Why: Well, your name and email address tell us how to communicate with you about new fancy flavors, Blizzard® Treats of the Month, and all that – along with some pictures we hope make you drool! And your zip code, well, this helps us figure out where we have lots of fans! That helps us make better decisions about marketing, and where we might need a new DQ® restaurant!
Contests or Sweepstakes
- Why: We collect this information so that we can choose a winner or winners, and so that we can fulfill any prize obligations.
- What: Sometimes we run some surveys about what you like or dislike, and in that we might collect different sorts of information. Participation in these surveys is always voluntary, and it’s anonymized as soon as possible and personal information deleted.
- Why: We collect this information so that we can improve our products or our marketing.
- What: When you order a cake, we collect your name, phone number, and email address. We also keep the record of you purchasing the cake, including all of the details about that order.
- Why: So we can provide you the cake you ordered! We also use this information to help the restaurant fulfilling your order to communicate with you about that order. We also use it for marketing purposes, and to aggregate some reports about cake orders, so that we can figure out things like what cake flavors and toppers are most popular.
Fan Relations Interactions
- What: When you use the “Contact Us” page on our Websites, you may give us some “IDENTIFIERS” - your name, postal address, phone number, and email address. We’ll also ask for details about why you are contacting us. If you call us, we’ll ask for the same info.
- Why: We really want to make sure that our fans are treated right! If you have a comment about a specific DQ restaurant, we also want to get you in touch with the restaurant that handled your experience – they’re the ones who are in the best position to make it right! So, we send this information on to them.
- Reminder: Most of our restaurants are independently owned and operated franchises – we recommend that you contact them first, because they can usually address your concern or celebration more directly. We don’t guarantee any of their privacy practices.
Information about becoming a franchisee
- What: When you use the “Own a DQ Location” page on dairyqueenfranchising.com, you may give us some information – a contact name, postal address, phone number, email address, and information about your timeline, net worth, and capacity for investment.
- Why: We use this information to help us decide if your business meets our minimum requirements for new franchisees, and it helps us prioritize interested businesses.
- What: Some independently owned and operated restaurants have enabled a feature that allows you to send your résumé to that business. This information does not come to us at the DQ® corporate headquarters. It is sent directly to the restaurant.
- Why: To provide you an easy way to get your resume to the DQ® restaurant you want to work for!
Information Collected or Used Automatically
- IP Address
- Say what? Your IP Address (“internet protocol address”) is a unique series of numbers that is associated with the device you’re using to access the internet. (Want to know yours? Type “What’s my IP address?” into most web search tools and you’ll find out!)
- And why? We collect your IP address when you order a cake on DQCakes.com, so that we can tell whether you’re in the US or in Canada and then show you the cakes that are offered in that country.
- Reporting & Analytics
- What: We anonymize and aggregate data about how our fans interact with our brand.
- Why: This helps us make better decisions about everything, from what kind of Blizzard® Treat to come up with next, to how much support we need for really old browsers.
A word about cookies
- What: Cookies are tiny pieces of code that your web browser stores.
- Why: They help us show you the kind of content that you probably want to see. For example, if you choose the Canadian version of our site, a cookie remembers that, and will show you the Canadian version of the next page on our Websites that you visit – as well as next time you navigate to our Websites. We don’t collect any information about specific fans or their interaction with our Websites, and we don’t store any of this data in a way that would let us associate it with a specific person.
- Other parties' cookies:
- Google Analytics tracks how people use and interact with our Websites anonymously. They provide us a report with no personal information in it that helps us understand things like how people find and get to our Websites, what people are looking for when they visit us, what ad campaigns help us entice fans to our restaurants, and how we could make our Websites better. If you want more information about how Google Analytics uses data, you can check it out – or opt out of it – here: https://support.google.com/analytics/answer/6004245. (You can also get to this page by navigating to Google’s Product Privacy Guide and looking at the links related to Google Analytics.)
- Facebook feeds your browser a cookie when you visit our Websites so that your browser can request DQ® ads (amongst other ads, requested by your browser because of different cookies it’s eaten on other websites you’ve visited). You can read more about how Facebook uses data here: https://www.facebook.com/policy/cookies/. (You can also get to this page by navigating to Facebook’s page and looking for the link to “Cookies” at the bottom of the page.)
- I don’t like cookies. Hey, we make treats for all kinds! If you would rather not have these cookies, you can use your browser’s cookie settings to control which cookies your browser eats! This is usually managed through a “Settings” menu, although you may have to delve into the “Advanced” segment. You can also control more about how many cookies are a part of your browser’s balanced diet by looking into the YourAdChoices program from the US Digital Advertising Alliance or the Digital Advertising Alliance of Canada.
Sharing is Caring
. . . but sometimes less is more. We don’t really like sharing information, but sometimes we just gotta! So who do we share with?
- One big happy company family. We share data within the DQ®/Orange Julius® family of companies, mostly because we all work together out of the same office spaces and try to streamline where we can. Our family includes American Dairy Queen Corporation and Orange Julius of America, which are U.S. based companies, and Dairy Queen Canada Inc. and Orange Julius Canada Limited, which are Canadian companies.
- Franchisees. Most of the time, your information stays here at our corporate headquarters. But sometimes the best one to take care of you is the franchisee who owns your local DQ® restaurant! We share some information with our franchisees when you order a cake from them, and we’ll share some when you get in touch with our Fan Relations team about a celebration or a concern related to a specific DQ® location.
- Vendors. We’re actually a pretty small team around here, so we get a little help from our friends. These are companies with pretty specialized skills, and any company who gets personal information about you from us has agreed that they’ll only use your personal information for exactly what we ask them to do. These vendors may help us with things like hosting, data management and storage, marketing or remarketing, website or marketing analytics, email services for our loyalty clubs, services to assist us with responding to you if you send us a comment, question, or complaint, for contest or sweepstakes administration and fulfillment, for employment application processing, and other similar services.
- Police & legal people. We will share information if we are required to by law, or if we need to in order to cooperate with an investigation or defend our family of companies.
- New owners. Hey, we’d be just as surprised as the next fan, but if we merge, sell, or otherwise reorganize in our corporate family, we’ll pass on your personal information as part of the deal.
For our visitors from California.
- California’s Business and Professions Code section 22575 requires us to disclose how we respond to “do not track” signals. We currently take no action to respond to “do not track” signals.
- Under section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To request this information, contact email@example.com.
- The California Consumer Privacy Act (CCPA) provides residents of California with rights around their personal information, including access, deletion, and opt-out rights. We give you more information about those rights and deets about how it relates to our family of companies below.
- Rights of California residents:
- Section 1798.100(a): California residents have the right to request that a business that collects their personal information disclose to that resident the categories and specific pieces of personal information the business has collected about them.
- Section 1798.105: California residents have the right to request that a business delete any personal information about that resident which the business has collected from them.
- Section 1798.110: California residents have the right to request that a business that collects personal information about that resident disclose to them the following:
- The categories of information it has collected about the resident.
- The categories of sources from which the personal information has been collected.
- The business or commercial purpose for collecting or selling personal information.
- The categories of third parties with whom the business shares personal information.
- The specific pieces of personal information collected about that consumer.
- Section 1798.115: California residents have the right to request that a business that sells the resident’s personal information, or that discloses it for a business purpose, disclose to that resident:
- The categories of personal information that the business has collected about the resident.
- The categories of personal information that the business sold about the resident and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each category of third parties to whom the personal information was sold.
- The categories of personal information that the business disclosed about the resident for a business purpose.
- Section 1798.125: California residents have the right to not be discriminated against for exercising any of their rights under the CCPA.
- Method for submitting requests: To exercise any of your rights under this law, please follow this link and submit a request. When you submit a request, you will need to provide your name, email address, and details about your request. We’ll send a link to that email and ask you to click on that link to confirm that it’s your email address.
- More specific info about what we’ve collected in the last 12 months:
- With respect to Section 1798.110(c):
- We collect these categories of personal information:
- IDENTIFIERS. These identify you as a person, such as your name, postal address, email address, or IP address
- COMMERCIAL INFORMATION. Purchasing history and other stuff like that.
- INTERNET OR OTHER ELECTRONIC NETWORK ACTIVITY INFORMATION. Data like browsing or search history.
- INFERENCES. This sounds a little vague, but basically it means that we may take all the information we have about you and make some inferences about your preferences (um, you’d much prefer that Blizzard® Treat flavor with the chocolate, amirite?).
- Categories of sources from which personal information is collected: We collect personal information from you directly, either when you give it to us, or automatically, when you interact with or fill out forms on our Websites.
- Business or commercial purposes for collecting or selling personal information: We collect information to fulfill orders, email you, inform our decisions about product and new restaurant development, and make our customer service better. You can find more information about why we collect this information above.
- Any California resident has a right to request the specific pieces of information the business has collected about the them.
- With respect to Section 1798.115:
- List of categories of personal information sold: none.
- List of categories of personal information disclosed: IDENTIFIERS, COMMERCIAL INFORMATION, INTERNET OR OTHER ELECTRONIC NETWORK ACTIVITY INFORMATION, and INFERENCES.
- Right to Opt-out. Since we don’t and won’t sell any personal information under the definition of Section 1798.140(t), you don’t have to do anything to opt-out.
A few more devilish details. . .
- Children’s Privacy: We know kids are some of our biggest fans! But we’d prefer their personal information to stay in the safest place – with them or their parents. Please do not share any personal information relating to anyone under 13.
- Visitor Agreement: Your use of the Websites is also subject to our Visitor Agreement.
- Questions or concerns?? We’ve tried to make it as understandable as possible, but if you have questions or want more detail, please email us at firstname.lastname@example.org, or contact us via post at:
- Attn: Privacy Compliance Officer
- American Dairy Queen Corporation
- 8000 Tower, Suite 700
- 8331 Norman Center Drive
- Bloomington MN 55437
Last updated: 19 December 2019