Effective April 2, 2019
This privacy statement applies to the following websites: dairyqueen.com, dq.com, dq.ca, orangejulius.com, dqcakes.com (the “Websites”).
By using any of these Websites, you accept and agree to the terms stated below. We may change the terms of this privacy statement at any time, and the continued use of the Websites is your agreement to any change in the privacy statement.
Collection & Use of Information
We collect information through the Websites in several different ways.
- Information You Submit. You give us personal information when you join one of our loyalty clubs, enter one of our surveys, contests or sweepstakes, if you submit a question, comment or complaint, if you request or submit information about becoming a franchisee, if you submit an employment application, or for an online cake order. “Personal information” means any information about an identifiable individual, such as name, address, phone number, email, birth date, or gender. Except with your consent or as required or permitted by law, we will use the information you submit for the purposes for which it is submitted or as otherwise described in this privacy statement. If you join one of our loyalty clubs, you may receive newsletters, email or special offers, which you may unsubscribe from at any time using the unsubscribe link at the bottom of the email.
- Most of our locations are independently owned and operated franchises, and we do not own or operate these locations. Comments, questions or complaints submitted to us about a specific location will be forwarded to the franchised location, along with any contact information you provide with your comment. If you have comments regarding a specific location, we recommend you contact that location directly so that they may personally and immediately assist you. We do not guarantee the privacy practices of any specific franchised location.
Information About Third-Party Cookies and Interest-Based Advertising
In addition to the cookies we deliver to your computer or mobile device through the Websites, certain third parties may deliver cookies to you for a variety of reasons. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with the Websites. To learn more about Google Analytics, click here. Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time across nonaffiliated websites, or for delivering targeted advertisements either on the Websites or on other websites.
You have choices about the collection of information by third parties on the Websites. For example, if you don’t want information about your visit to the Websites sent to Google Analytics, you may download an Opt-out Browser Add-on by clicking here. Please note that the Add-on does not prevent information from being sent to us.
In addition, if you would like to opt out of having participating entities collect your online behavior for advertising purposes when you are browsing the Websites, click here for a “Website Opt Out.” You will be directed to an industry-developed website that allows you to choose whether each listed entity may collect and use data for interest-based advertising purposes. It may be that some of the third parties that collect interest-based information on the Websites do not participate in the Website Opt Out, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings and deletion of cookies. The Website Opt Out works only on websites. To opt out of having participating entities track your behaviors for advertising purposes when you using a mobile app, download and use the Digital Advertising Alliance’s “App Choices” app. As with the Website Opt Out, the “Mobile App Opt Out” prevents tracking only by participating entities.
Please note that the Website Opt Out is device specific. If you wish to opt-out from having interest-based information collected by participating entities across all devices, you need take the steps outlined above from each device.
We may share personal information within the DQ®/Orange Julius® family of companies, which includes American Dairy Queen Corporation and Orange Julius of America, which are U.S. based companies, and Dairy Queen Canada Inc. and Orange Julius Canada Limited, which are Canadian companies, and any of their affiliates. Information collected from the Websites will be received in the United States. Information shared within the DQ/Orange Julius family will comply with this privacy statement.
Cakes ordered through dqcakes.com are prepared at a DQ location, which are independently owned and operated franchises. We will share your cake order information, which may include the contact information you provide, to a franchised location for purposes of tracking, responding to, and fulfilling your order.
We may share your personal information with third parties:
To provide services to you, such as purchasing and shipping goods, or credit card processing;
In connection with services provided to us, such as hosting, data management and storage, marketing or remarketing, website or marketing analytics, email services for our loyalty clubs, services to assist us with responding to you if you send us a comment, question, or complaint, for contest or sweepstakes administration and fulfillment, for employment application processing, and other similar services. We and our third party service providers may use servers in the U.S. or another country. Your personal information may be processed and stored in the U.S. or another country, and the government, courts, law enforcement or regulatory agencies of that country may by law be able to obtain your personal information;
For purposes of improving your user experience across the Websites and platforms (such as a mobile app);
For purposes of a merger, sale or other corporate reorganization (including professional advisors involved in completing such a transaction). You agree that any of our successors may use and disclose the information for the same purposes as described in this statement; or
As required by law, or as needed to cooperate in or defend against any law enforcement investigation or legal proceeding.
We may share aggregated demographic information (data that cannot identify an individual person) with our third party vendors and advertisers.
If you participate in a contest or sweepstakes, we may publish information about you such as your name, city of residence or prize winnings.
California’s Business and Professions Code section 22575 requires us to disclose how we respond to “do not track” signals. We currently take no action to respond to “do not track” signals.
Under section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.
To request this information, contact firstname.lastname@example.org.
The Websites may contain links to third party websites that we do not own, including links to purchase DQ or Orange Julius gift cards or merchandise. We are not responsible for the privacy practices of these third party websites, and we encourage you to read the privacy statements of every website that collects personal information from you. This privacy statement applies solely to information collected by the Websites.
Many DQ and Orange Julius locations are independently owned and operated businesses and may have their own websites. This privacy statement does not apply to websites run by independently owned and operated locations.
We may have separate websites directed toward children. Our privacy practices regarding children will be posted on those websites.
We take security measures to protect personal information that we maintain against theft, unauthorized access, or alteration.
If you have any questions or concerns about this privacy statement, our privacy practices, or your personal information that is under our control, or to request changes to your information that we maintain, please contact us at:
Attn: Privacy Compliance Officer
American Dairy Queen Corporation
8000 Tower, Suite 700
8331 Norman Center Drive
Bloomington MN 55437
Your use of the Websites is also subject to our Visitor Agreement.