Product & Brand Marketing

The Product and Brand Marketing team leads our menu vision. They research flavor trends to concept products that customers crave. They collaborate with our Research and Development team to create and test new products and determine which products make it on the DQ menu.

The Digital Marketing team is responsible for our websites, email marketing, the DQ App, and our digital rewards and loyalty program. They enhance our digital presence and engagement, creating positive digital experiences for our fans.

Consumer Insights/Fan Relations

Our Consumer Insights team delves deep into market research and data analysis, uncovering valuable trends and consumer behaviors that inform our strategies and decisions. Our Fan Relations team is at the heart of our commitment to fans, ensuring their inquiries, comments and feedback are addressed promptly and effectively.

Marketing Communications

Our Marketing Communications team crafts compelling narratives and campaigns that resonate with consumers, ensuring consistent and meaningful messaging. They generate awareness through key partnerships with influencers, professional sports organizations, movie deals, and through cause marketing support of Children’s Miracle Network Hospitals.

Marketing Careers

Join the DQ^® Marketing Team

Marketing that Makes Memories

Our marketing team propels brand success and franchise growth through campaigns, strategic planning, and by adding new and fan-favorite products to the DQ^® menu. We collaborate across teams to ensure brand consistency, provide franchise owners with tools to engage their communities, and leverage fan feedback to shape what’s next. With creativity, strategy, and passion, we’re living out our mission of creating positive memories for all who touch DQ^®.

Nick S.

Sr. eCommerce Marketing Manager

"I love being a part of the Digital Marketing team. It's fast paced, focused on innovation, and led by people who genuinely care about creating positive digital experiences for DQ fans.”

Jennifer H.

Brand Manager

"I'm focused on researching flavors that are trend forward and crave worthy. It's fun and rewarding to help determine which soft-serve products make it on the DQ Canada menu. It’s a sweet job!"

Our Teams

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