2011 Press

Our press and news from 2011

2011 Press

  1. 2011 >

1. 2011

  1. The Dairy Queen® System Announces Distributor, Vendor and Dairy of the Year Awards for U.S. and Canada

     

    MINNEAPOLIS – The Dairy Queen® system has announced the recipients of its annual Distributor, Vendor and Dairy of the Year Awards for the U.S. and Canada. Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of International Dairy Queen, Inc. (IDQ), as well as the Canadian (CDQ) Co-op, annually recognize supply chain partners that provide superior service and outstanding support to more than 5,000 Dairy Queen and DQ Grill & Chill® locations in the United States and Canada. This year’s recipients are:

    Dairy of the Year U.S.: Prairie Farms Dairy of Springfield, Ill., for achieving the highest evaluation score of all authorized dairies that manufacture Dairy Queen mix;

    Dairy of the Year Canada: The Edmonton branch of Saputo Dairy Products Canada G.P. for surpassing all others with its outstanding performance, from manufacturing and product quality to sales and service;

    Distributor of the Year U.S.: PFD Supply in St. Louis for superior performance for on-time delivery and warehouse and pricing accuracy;

    Distributor of the Year Canada: The Edmonton branch of Gordon Food Service Canada for its outstanding performance in customer care and expediency of service;

    Vendor of the Year U.S.: Schreiber Foods, Inc. of Green Bay, Wis. for an exceptional job in managing promotions and offering competitive prices; and

    Vendor of the Year Canada: The North York, Ontario branch of Nestlé Canada, Inc. for a superior level of customer care.

    According to vice president of Distribution for USCI, Rick Shirk, “This year’s winners worked diligently to provide our franchisees with exceptional service and were an integral part of the Dairy Queen system's success."

    Through strong alliances with its supply chain partners, the Dairy Queen system has become the treat category leader and one of the leaders in the quick-service-restaurant (QSR) sector, serving innovative, classic and cravable treats and food in a family-friendly atmosphere.

    “We appreciate the dedication and support of our valued suppliers,” added Vice President of Supply Chain for the Canadian CDQ Co-op, Gary Mallette. 

    USCI Chief Supply Officer Roger Hubbard notes,” We truly value our partnerships with our supplier community and are proud to recognize the significant contributions of this group of outstanding business partners this year.”

  2. New DQ Grill & Chill® Opens in Brunswick

    New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings

     

    BRUNSWICK, Ga.—The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 127 Altama Connector Road in Brunswick. The 3,400 square-foot DQ Grill & Chill® restaurant has added 40-45 new jobs in the area, contributing to Georgia’s employment growth. The new restaurant, which is the third to open in Glynn County, also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by nearly 4 percent this year.

    “We are excited to open this DQ Grill & Chill restaurant in Brunswick and welcome the Brunswick community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said Dana Sanders, director of Operations for Hodges Management Company, which owns and operates the two other DQ Grill & Chill locations in Rincon and Richmond Hill. “This new restaurant is sure to become one where families and friends can gather to share smiles and stories over a great meal and treats.”

    An Array of Menu Options

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurger™ made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites—such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones—guests will enjoy the delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original orange and strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation and 3-Berry Blast.

    Design and Décor

    The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment. The restaurant seats 56 guests indoors.

    For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen Facebook friend at www.facebook.com/dairyqueen.

  3. DQ® Orange Julius® Opens in West Palm Beach

    Dairy Queen® brings newest treat concept to the city

     
    West Palm Beach, Fla.The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants (QSRs) has opened its newest, most exciting treat concept, a DQ® Orange Julius® store in West Palm Beach. The location blends all of the amazing Dairy Queen soft-serve treats and cakes with Orange Julius beverages. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located at 7900 S. Dixie Highway, the 1,964 square-foot restaurant employs a staff of 15.

    This will be the first South Florida location for James and Joseph Chahine, who own and operate a Dairy Queen store in Warren, Ohio. “We are thrilled to have the DQ Orange Julius store in West Palm Beach open and ready to serve our customers,” said James. “The Dairy Queen system is the world-wide treat leader, and we’ve paired an innovative, exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well enticing new menu items. Our customers will love what we’re bringing to the West Palm Beach community.”

    The Chahines are looking to further expand in the Florida market.

    The DQ Orange Julius store in West Palm Beach features all of the DQ favorites such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve treats as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages.

    Customers entering the restaurant will be welcomed by the warm, sweet aroma of made-fresh-daily waffle bowls and cones, which are served plain or dipped in chocolate. Waffle bowl sundaes come with a complete line of toppings.

    “We are looking to provide the West Palm Beach community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” added Chahine. 

    For more information about the Dairy Queen system, visit www.dairyqueen.com.

  4. First DQ Grill & Chill® Opens in Decatur

    New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings

     

    DECATUR, Ala. – The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 1654 Beltline Rd., S.W. in Decatur. The first DQ Grill & Chill® restaurant to open in Morgan County, the 1,850-square-foot location has created 40-45 new jobs contributing to Alabama’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3 percent this year.

    “We are excited to open Decatur's first DQ Grill & Chill restaurant and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said restaurant operator Byron McMath, who owns a second DQ Grill & Chill restaurant in Jasper. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

    An Array of Menu Options

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant (QSR) industry. The food menu features the quarter- and half-pound GrillBurger made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ menu favorites, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, guests also will enjoy delicious Orange Julius premium fruit smoothies and fruit-blended beverages. The classic original Orange and Strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

    Design and Décor

    The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

    The restaurant can seat 48 guests inside and also offers 18 attractive outdoor patio seats. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

    For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen and follow the Dairy Queen system on Twitter at http://twitter.com/#!/DairyQueen.

     

  5. First DQ Grill & Chill® Location Opens in Marianna

    New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings

     

    MARIANNA, Fla.—The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 2074 Highway 71 in Marianna. This is the first DQ Grill & Chill® in Jackson County and has added 40-45 new jobs in the area, contributing to Florida’s employment growth. The 1,886 square-foot restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by nearly 4 percent this year.

    “We are excited to open the first DQ Grill & Chill restaurant in Marianna and welcome the Marianna community to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said first-time Dairy Queen restaurant operator Shannon Maddox. “This new restaurant is sure to become one where families and friends can gather to share smiles and stories over a great meal and treats.”

    An Array of Menu Options

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurger™ made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites—such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones—guests will enjoy delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original orange and strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation and 3-Berry Blast.

    Design and Décor

    The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment. The restaurant can seat 47 guests inside and also offers 14 attractive outdoor patio seats.

    For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen Facebook friend at www.facebook.com/dairyqueen.

  6. DQ® Orange Julius® Opens First Location in Cameron

    Dairy Queen® brings newest treat concept to the city

     

    CAMERON, N.C. —The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept in Cameron, a DQ® Orange Julius® store. The location, which also features a drive-thru window, offers all of the amazing Dairy Queen soft-serve treats and cakes as well as Orange Julius products, including an array of fruit beverages and smoothies. Located at 2531 NC Highway 87 South, the 1,060 square-foot restaurant employs a staff of 14.

    “We are thrilled to have the first DQ Orange Julius store in Cameron open and ready to serve our customers,” said Julie Krupa, spokesperson for franchisee The Pantry, Inc., a company that operates more than 1,600 gas stations and convenience stores, many of which are co-branded with restaurants such as the Dairy Queen system. “The Dairy Queen system is the worldwide treat leader and we’ve paired an innovative and exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites. Our customers will love what we’re bringing to the Cameron community.”

    The DQ Orange Julius store in Cameron features DQ favorites such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages. 

    Customers entering the restaurant will be welcomed by the warm, sweet aroma of made-fresh-daily waffle bowls and cones, which are served plain or dipped in chocolate. Waffle bowl sundaes come with a complete line of toppings. 

    “We are looking to provide the Cameron community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Krupa.

    For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen and follow the Dairy Queen system on Twitter at http://twitter.com/#!/DairyQueen.

    Cameron DQ Orange Julius store at a glance:

    Employees:                                   14

    Square footage:                           1,060 square feet

    Interior seating:                             14

    Hours of operation:                       10 a.m. to 10 p.m. daily

    Contact Information:                     Store phone number is 919-499-9712

  7. DQ Grill & Chill® Opens First Location in Jonesboro

    New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods

    and Orange Julius® offerings

     

    JONESBORO, Ark. – The Dairy Queen® system’s newest, most exciting restaurant concept, a DQ Grill & Chill® location has opened at 4100 E. Johnson Street near the new NEA Baptist Memorial Hospital. This is the first DQ Grill & Chill restaurant to open in Jonesboro and Craighead County. The 2,000 square-foot facility, which will also serve Orange Julius® products, has added 40-45 new jobs in the area, contributing to the state’s employment growth. The new restaurant also will contribute to restaurant sales in Arkansas, which according to the National Restaurant Association are projected to increase by almost 4 percent this year.

    “We are excited to open Jonesboro’s first DQ Grill & Chill restaurant to serve Orange Julius specialty fruit smoothies and beverages, as well as our full menu of cravable DQ food and treat items," said restaurant operator Andy Patel. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

    An Array of Menu Options

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurgers made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, guests will enjoy the delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original Orange and Strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

    Design and Décor

    The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

    The restaurant can seat 47 guests inside and also offers 12 seats on the attractive outdoor patio. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

    For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen and follow Dairy Queen on Twitter at http://twitter.com/#!/DairyQueen.

     

    ###

    Jonesboro DQ Grill & Chill restaurant at a glance:

    Address:                                  4100 E. Johnson St.

                                                    Jonesboro, Ark. 72404

    Phone:                                     870-336-0425

    Employees:                             40-45

    Square Footage:                     2,000 square feet

    Number of Seats:                   47 indoor and 12 outdoor

    Hours of Operation:                The new restaurant serves lunch and dinner.

                                                    Sunday through Saturday: 10 a.m. to 10 p.m.

  8. First DQ® Orange Julius® Opens in Lansing

    Dairy Queen® brings newest treat concept to the city

     
    LANSING, Mich.The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened a DQ® Orange Julius® store in Lansing. The location blends all of the amazing Dairy Queen soft-serve treats and cakes with new and traditional Orange Julius beverages. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located at 3233 W. Saginaw Street, the 1,410-square-foot restaurant employs a staff of 12-15.  

    “We are thrilled to have the first ever DQ Orange Julius store in Lansing open and ready to serve our customers,” said Angela Karkau, who operates the location with Kathy and Leif Karkau. “The Dairy Queen system is the worldwide treat leader, and we’ve paired an innovative exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well enticing new menu items. Our customers will love what we’re bringing to the Lansing community.”

    This is the second location in the Lansing area for the Karkau family, which have been with the Dairy Queen system since 1963 and also operate a Dairy Queen store. Angela is a third-generation franchisee and will manage the new Lansing DQ Orange Julius store.

    The DQ Orange Julius location in Lansing features all of the DQ favorites such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages. 

    Customers entering the restaurant will be welcomed by the warm, sweet aroma of made-fresh-daily waffle bowls and cones, which are served plain or dipped in chocolate. Waffle bowl sundaes come with a complete line of toppings.

    “We are looking to provide the Lansing community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” added Karkau.

    For more information about the Dairy Queen system, visit www.dairyqueen.com.

     

    Lansing DQ Orange Julius store at a glance:

    Employees:                                   12-15

    Square footage:                           1,410 square feet

    Interior seating:                             12

    Hours of operation:                       10 a.m. to 10 p.m. daily

    Contact Information:                     Store phone number: 517-708-8649

  9. New DQ Grill & Chill® Opens in Valdosta

    New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings

    VALDOSTA, Ga. – The Dairy Queen® system’s newest, most exciting restaurant concept has opened in Valdosta. Located at 1836 West Hill Avenue, the new 1,797 square-foot DQ Grill & Chill® has contributed to Georgia's employment growth by adding 40 to 45 new jobs. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by almost 4 percent this year.

                With the opening of the West Hill Avenue restaurant, this will be the third Dairy Queen location in the Valdosta for franchisee partners Muhammad Nisar and Rashid Sandhu.

    “We are excited to open the newest Valdosta DQ Grill & Chill restaurant and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said Nisar. “This restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

    An Array of Menu Options

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant (QSR) industry. The food menu features the quarter- and half-pound GrillBurger made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, guests will enjoy delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original Orange and Strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

    Design and Décor

    The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

    The restaurant can seat 34 guests. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

    For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen and follow the Dairy Queen system on Twitter at http://twitter.com/#!/DairyQueen.

    ###

    Valdosta DQ Grill & Chill restaurant at a glance:

    Address:                                  1836 West Hill Avenue

    Valdosta, GA 31601

    Phone:                                     (229) 242-5430

    Employees:                             40 - 45

    Square Footage:                     1,797 square feet

    Number of Seats:                   34

    Hours of Operation:                The new restaurant serves lunch and dinner daily, from 10 a.m. to 10 p.m.

    About ADQ

    American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 17 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

  10. Dairy Queen® Celebrates the Holiday Season with Candy Cane Chill as Blizzard® of the Month in December

     

    MINNEAPOLIS – The traditional red and white candy cane takes center stage at Dairy Queen® restaurants this holiday season with the Candy Cane Chill Blizzard® Treat as the Blizzard of the Month for December. This seasonal favorite is available at all participating DQ® and DQ Grill & Chill® restaurants nationwide beginning Dec. 1.

    The Candy Cane Chill Blizzard Treat is a sweet combination of peppermint candy cane pieces and rich choco chunks mixed with creamy DQ® soft serve.

    “Candy Cane Chill is one of our most festive signature Blizzard Treats,” said Lane Schmiesing, vice president of Product & Brand Marketing for American Dairy Queen Corporation. “It’s the time of year for creating smiles and stories and it all can begin with a stop at a Dairy Queen restaurant for the new Candy Cane Chill Blizzard Treat. We want customers to experience the difference between good and unbelievable and that’s what they’ll do at Dairy Queen restaurants."

    Dairy Queen customers can enjoy the Candy Cane Chill Blizzard Treat in the new Mini, small, medium or large Blizzard Treat sizes.

    The origin of the candy cane dates back more than 350 years when professional and amateur candy makers first began making hard sugar sticks. The original candy was straight and completely white in color. Legend has it that in 1670 a choir master passed out sugar sticks, bent in the shape of shepherd’s crooks, to keep his young singers quiet during the Crèche ceremony at the Cologne Cathedral in Germany. Thus the legendary peppermint candy cane was born. Today, candy canes come in a variety of flavors and colors.

    Many Blizzard Treats, including Candy Cane Chill, can be made into delicious DQ Cakes, perfect for winter gatherings and celebrations such as Christmas and birthdays.

    The Dairy Queen system began blending simple combinations of candies, cookies, nuts, fruits and DQ soft serve in 1985 to create the signature Blizzard Treat. Since then, one-of-a-kind flavors such as Nutter Butter®, Triple Chocoholic, German Chocolate Brownie, Swiss Almond Crunch, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.

    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3.4 million members strong while the DQ Facebook fan page has more than 3.7 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

    For more information about the DQ system, visit the website at DairyQueen.com.

  11. DQ® Restaurant Opens in Allen

    New restaurant serves up Dairy Queen® iconic soft-serve treats and flavorful foods

     

    ALLEN, Texas – The Dairy Queen® system’s newest, most exciting restaurant design has opened its doors at 719 East Main Street. The newest DQ® restaurant to open in Allen, the 3,500 square-foot location has added 45 new jobs in the area, contributing to employment growth in Texas. The new restaurant will also contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by almost 4 percent this year.

    “We are excited to open Allen's only DQ restaurant and welcome the community in to enjoy our full menu of cravable food items and cool treats,” said restaurant operator Richard Witherspoon, who owns two other locations in Frisco, and Greenville, Texas. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

    An Array of Menu Options

    This new location operates under license from American Dairy Queen Corporation (ADQ) to sell the traditional and indulgent DQ soft-serve treats everybody knows and loves, such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones. The restaurant also sells a wide range of delicious and unique Texas Country Foods items that are specific to the state of Texas under the DQ restaurant concept, including hamburgers, chicken sandwiches and other food items that reflect the local tastes of Texas residents.

    Design and Décor

    The DQ restaurant interior brings an innovative dimension to quick-serve restaurant (QSR) dining. Highlighted by the modern open-air grill, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment. The restaurant can seat 90 guests. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

    For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen.

  12. The Dairy Queen® System Honors Schreiber Foods, Inc. with Distinguished “Vendor of the Year” Award

     

    GREEN BAY, Wis. – Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of International Dairy Queen Inc. (IDQ), announced that Schreiber Foods, Inc. of Green Bay has received this year’s Vendor of the Year Award. This is the second time Schreiber Foods has been honored.

    The Vendor of the Year Award is presented in recognition of the support vendors provide for new image programs and product platforms designed to increase DQ® franchisee sales and profits. USCI annually recognizes partners who provide superior service and outstanding support to 5,900 Dairy Queen® and DQ Grill & Chill® locations world-wide. 

    According to USCI Vice President of Purchasing, Scott Muyres, “Our solid relationships with vendors are essential to the Dairy Queen system's ongoing success. Schreiber Foods was named 2011 Vendor of the Year for its outstanding job in managing promotions and offering competitive prices.”

    Schreiber Foods is the world’s largest employee-owned dairy company with customers ranging from restaurants, schools and hospitals to grocery stores, club stores, wholesalers and food manufacturers.

    Through partnerships with supply chain partners such as Schreiber Foods, the Dairy Queen system has become the treat category leader and one of the leaders in the Quick Service Restaurant (QSR) sector, serving innovative, classic and cravable treats and food in a family-friendly atmosphere.

    “We are very honored to receive this award once again,” said Kelly Murphy of Schreiber Foods. “Our goal is to continue to create sustainable value and cultivate successful relationships throughout the Dairy Queen system by providing high-quality products, winning business solutions and exceptional service."

  13. The Dairy Queen® System Honors Prairie Farms Dairy with Distinguished “Dairy of the Year” Award  

     

    SPRINGFIELD, Ill. – Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of International Dairy Queen, Inc. (IDQ), announced that Prairie Farms Dairy of Springfield has received this year’s Dairy of the Year Award. This is the eighth honor for the company since the awards program was implemented in 1994, receiving the award in 1995 and 1996; consecutively from 2002 through 2004; 2008; 2009; and now in 2011.

    The Dairy of the Year Award recognizes the dairy that receives the highest scores on product quality, service and system support in supplying DQ® soft serve mix to the Dairy Queen system. USCI annually recognizes partners who provide superior service and outstanding support to 5,900 Dairy Queen® and DQ Grill & Chill® locations world-wide. 

    According to Corrinne Reed, Vice President of the Dairy Products Division for the Dairy Queen system, “Prairie Farms Dairy achieved the highest evaluation score of all 42 authorized dairies that manufacture Dairy Queen mix. From manufacturing and product quality to sales and service, Prairie Farms Dairy surpassed all others with its outstanding performance.”

    Prairie Farms Dairy, headquartered in Carlinville, Ill., has provided quality dairy products for more than 70 years. The company’s network of manufacturing plants and branch offices provides product and distribution throughout the central United States and the South.

    Through partnerships with companies such as Prairie Farms Dairy, the Dairy Queen system has become the treat category leader and one of the leaders in the Quick Service Restaurant (QSR) sector, serving innovative, classic and cravable treats and food in a family-friendly atmosphere.

    “We have been manufacturing Dairy Queen mix for 61 years and are honored to be a long-term partner of such an esteemed brand,” said Ed Mullins, executive vice president and CEO of Prairie Farms Dairy. “We’re looking forward to working with the Dairy Queen system for many years to come.”

  14. The Dairy Queen® System Honors PFD Supply with Distinguished “Distributor of the Year” Award  

     

    ST. LOUIS – Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of International Dairy Queen, Inc. (IDQ), announced that PFD Supply of St. Louis has received this year’s Distributor of the Year Award. PFD Supply also was named Distributor of the Year in 2009.

    USCI annually recognizes partners who provide superior service and outstanding support to 5,900 DQ® and DQ Grill & Chill® locations world-wide. The Distributor of the Year Award is presented to the company that receives the highest scores among the distribution centers that deliver Dairy Queen® products. Centers were judged on performance accuracy, order fulfillment, on-time delivery, pricing variances and service follow-up. PFD Supply has been servicing Dairy Queen restaurants since 1993.

    According to Vice President of Distribution for USCI, Rick Shirk, “Our distributors help to facilitate strong relationships with our franchisees, which is an integral part of the Dairy Queen system's ongoing success. PFD Supply certainly exemplifies our messaging that at Dairy Queen restaurants, good isn’t good enough. Their superior performance for on-time delivery coupled with its warehouse and pricing accuracy made the company a clear choice for this year’s Distributor of the Year Award.”

    Through partnerships with supply chain partners such as PFD Supply, the Dairy Queen system has become the treat category leader and one of the leaders in the Quick Service Restaurant (QSR) sector, serving innovative, classic and cravable treats and food in a family-friendly atmosphere.

    “We are honored to have won this award for the second time,” said Ed Mullins of PFD Supply. “It is a team effort as we continue to work closely with the Dairy Queen system to build quality relationships with franchisees.”

  15. Dairy Queen® Chocolate Chip Cookie Dough Blizzard® Treat Sweetens Up November

     

    MINNEAPOLIS – With few other cookies rivaling the ever-popular chocolate chip variety, the Dairy Queen® system announces its customer favorite Chocolate Chip Cookie Dough Blizzard® Treat as the featured Blizzard® of the Month for November. 

    A delicious combination of real chocolate chip cookie dough chunks blended with smooth DQ® vanilla soft serve, the Chocolate Chip Cookie Dough Blizzard Treat will be available at all Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning Monday, Nov. 1.

     “At Dairy Queen we seek out flavors that we know our customers crave and chocolate chip cookie dough is certainly at the top of that list,” said Michael Keller, chief brand officer for American Dairy Queen Corporation.  “Our Chocolate Chip Cookie Dough Blizzard Treat has been a customer favorite for a while now making it the perfect flavor to spotlight this month.”

    Dairy Queen customers can enjoy the Chocolate Chip Cookie Dough Blizzard Treat in the new Mini size, which was first introduced during the DQ Blizzard Treat’s 25th birthday celebration and since has become a permanent menu addition.  DQ Blizzard Treats can also be purchased in small, medium or large sizes.

    Perhaps one of the most imitated treats since the ice cream cone, the DQ Blizzard Treat has become an international phenomenon since its debut in 1985 when the Dairy Queen system began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve.  Since 2003, the Dairy Queen system has featured a special Blizzard of the Month featuring one-of-a-kind flavors such as Pumpkin Pie, Brownie Batter, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough.

    Many Blizzard Treat flavors, including Chocolate Chip Cookie Dough, can be made into delicious cakes, perfect for fall season celebrations, birthdays and other special occasions.

     The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005.  Today, the Fan Club is 2.9 million members strong and growing.  Log on to the website at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the website at DairyQueen.com.

  16. Dairy Queen® Kicks off the Autumn Season with a Fan Favorite

    Pumpkin Pie is the October Blizzard® of the Month

     

    MINNEAPOLIS—The Dairy Queen® system kicks off autumn with seasonal fan favorite Pumpkin Pie as the featured Blizzard® of the Month for October. Available at all Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning Saturday, Oct. 1, the Pumpkin Pie Blizzard Treat is a delectable combination of Libby’s® pumpkin pie mix and flaky pie pieces blended with creamy DQ® vanilla soft serve and adorned with fluffy whipped topping and a sprinkle of nutmeg.

                Available in four sizes, including the popular Mini, the Pumpkin Pie Blizzard Treat is the perfect complement to another favorite, the DQ Chicken Strip Basket, which is available during the month of October for just $3.99. 

                “The Pumpkin Pie Blizzard Treat has become a tradition at Dairy Queen restaurants,” said Lane Schmiesing, vice president of Product & Brand Marketing for American Dairy Queen Corporation (ADQ). “The DQ system is the difference between good and unbelievable and our special twist on pumpkin pie is just one of the many fresh, innovative and original flavors we continue to bring to our customers during the year."

    The Dairy Queen system began blending simple combinations of fruits, candies, cookies, nuts and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Nutter Butter®, Triple Chocoholic, Brownie Batter, Caramel Toffee Cookie, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.

    Living the treat company’s new tagline “So Good It’s RiDQulous™,” many Blizzard Treat flavors, including Pumpkin Pie, can be made into delicious DQ Cakes, perfect for birthdays, fall tailgates and Halloween parties. 

    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3.4 million members strong while the DQ Facebook fan page has more than 3.7 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

    For more information about the DQ system, visit the website at DairyQueen.com.

  17. New DQ® Grill & Chill® Opens in West Lafayette

    New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings

    WEST LAFAYETTE, Ind. – The Dairy Queen® system’s newest, most exciting restaurant concept, a DQ® Grill & Chill® location has opened its doors at 135 S. Chauncey Ave. within the Chauncey Hill Plaza. This is the first DQ® Grill & Chill® in the area to serve Orange Julius® products. The 2,776-square-foot restaurant has added 25-35 new jobs in the area, contributing to Indiana’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association are projected to increase by almost 3 percent this year.

    “We are excited to open West Lafayette’s first DQ Grill & Chill restaurant to serve Orange Julius specialty fruit smoothies and beverages, as well as our full menu of cravable DQ food and treat items," said restaurant operator Pat O’Neil, who operates the store with his wife Holly. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

    The O’Neil’s have been DQ franchisees since 1998 and operate five additional DQ locations in the Lafayette area.

    An Array of Menu Options

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurgers cooked to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites — such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones — guests will enjoy the delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original Orange and Strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

    Design and Décor

    The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

    The restaurant can seat 62 guests.

    For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen.

    ###

    West Lafayette DQ Grill & Chill at a glance:

    Address:                                  135 S. Chauncey Ave.

    Phone:                                     (765) 269-9302

    Employees:                             25-35

    Square Footage:                    2,776 square feet

    Number of Seats:                   62

    Hours of Operation:               The new restaurant serves lunch and dinner.

    -          Sunday through Wednesday: 10 a.m.
    to midnight

    -          Thursday through Saturday: 10 a.m. to
    4 a.m.

  18. DQ® Orange Julius® Opens in Charlotte

    Dairy Queen® brings newest treat concept to the city

    CHARLOTTE, N.C. — The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ® Orange Julius® store in Charlotte. The location blends all of the amazing Dairy Queen soft-serve treats and cakes with Orange Julius products that include an array of fruit beverages and smoothies. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located at 6555 Morrison Blvd. within Charlotte's famous South Park area, the walk-up store employs a staff of 15

    “I am thrilled to have the DQ Orange Julius store in Charlotte open and ready to serve our customers,” said operator Dee Dee Harris, who operates the store with Gary Harris. “The Dairy Queen system is the worldwide treat leader, and we’ve paired an innovative exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well as enticing new menu items. Our customers will love what we’re bringing to the Charlotte community.”

    The DQ Orange Julius store in Charlotte features all of the DQ favorites, such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve item, as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages. 

    “We are looking to provide the Charlotte community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Harris. 

    For more information about the Dairy Queen system, visit www.dairyqueen.com.

     

     

    Charlotte DQ Orange Julius store at a glance:

    Employees:                                   15

    Seating:                                         Adjoining seating with Bojangles’
     Famous Chicken 'n Biscuits
    , Donatos
     Pizza and the cafeteria

    Hours of operation:                      10 a.m. to 10 p.m. daily

    Contact information:                     Store phone number:
                                                                  980-224-7535

  19. DQ® Blizzard® Maker Toy Makes Perfect Holiday Gift

    Target, Toys R Us and Walmart to carry toy

     

    MINNEAPOLIS—If you just can’t get enough of the Dairy Queen® Blizzard® Treat, then the DQ® Blizzard  Maker Toy is a must-have this holiday season.

    Introduced in 2010 and created by American Dairy Queen Corporation (ADQ) and Spin Master, Ltd., the Blizzard  Maker Toy will be available again this year at retailers including Target, Toys R Us and Walmart.  Suitable for children ages five and up and retailing for $29.99, the Blizzard Maker Toy comes with three dessert mix packs, three popping candy packs and Blizzard branded cups and spoons. Refill packs will also be available.

    The Blizzard Maker Toy is a great way for families to share in the special DQ experience at home,” said Tim Hawley, vice president of Marketing Communications for ADQ. “We all have our favorite stories about our experiences as kids with make-at-home kits. We have recreated that feeling with the Blizzard Maker Toy."

                The Blizzard Treat is an icon in the treat industry. Customers can choose from a variety of Blizzard Treats at more than 5,900 Dairy Queen and DQ Grill & Chill® locations worldwide.

     

    The incredible popularity of the Blizzard Treat led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3.4 million members strong while the DQ Facebook fan page has more than 3.7 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at facebook.com/dairyqueen.

    For more information about the DQ system, visit the website at DairyQueen.com.

    ###

    About ADQ:

    American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 17 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

     

    About Spin Master Ltd.

    A multi-category children’s entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy’s action phenomena and 2010 Boys Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Zoobles™. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, and central Europe. For additional information please visit: www.spinmaster.com.

     

  20. DQ® Orange Julius® Opens in Albuquerque

    Dairy Queen® brings newest treat concept to the city

     

    ALBUQUERQUE, N.M.The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ® Orange Julius® store in Albuquerque. This is the first new DQ location to open in the greater Albuquerque area in 8 years, and blends all of the amazing Dairy Queen soft-serve treats and cakes, Orange Julius beverages and hot dogs. Located at 6600 Holly Ave., the 1,380-square-foot restaurant employs a staff of 15

    “We are thrilled to have the DQ Orange Julius store in Albuquerque open and ready to serve our customers,” said Errynn Sanchez, who operates the store with Susan Davis and Barbara Brazil, the third DQ location for the trio. “The Dairy Queen system is the worldwide treat leader, and we’ve paired an innovative exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well enticing new menu items. Our customers will love what we’re bringing to the Albuquerque community.”

    The DQ Orange Julius store in Albuquerque features all of the DQ favorites such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages. 

    Customers entering the restaurant will be welcomed by the warm, sweet aroma of made-fresh-daily waffle bowls and cones, which are served plain or dipped in chocolate. Waffle bowl sundaes come with a complete line of toppings. 

    “We are looking to continuing to provide the Albuquerque community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Sanchez. 

    For more information about the Dairy Queen system, visit www.dairyqueen.com.

    Albuquerque DQ Orange Julius store at a glance:

    Employees:                                   15

    Square footage:                           1,380 square feet

    Interior seating:                             24

    Hours of operation:                       11 a.m. to 10 p.m. daily

    Contact Information:                     Store phone number: 505-823-2000

  21. First DQ® Orange Julius® Opens in Downtown Indianapolis

    Dairy Queen® brings newest treat concept to the city

     

    INDIANAPOLIS The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ® Orange Julius® store, in downtown Indianapolis. The first DQ Orange Julius location in downtown Indianapolis will feature all of the amazing Dairy Queen soft-serve treats and cakes, Orange Julius beverages and Dairy Queen signature Iron Grilled Sandwiches. Located at 49 West Maryland Street within Circle Centre Mall, the 700-square-foot location employs a staff of 15.

    “I am thrilled to have the first DQ Orange Julius store in downtown Indianapolis open and ready to serve our customers,” said operator Fadi Masad, who has been with the Dairy Queen system since 1999. “The Dairy Queen system is the worldwide treat leader, and we’re offering a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well enticing new menu items. Our customers will love what we’re bringing to downtown Indianapolis.”

    The DQ Orange Julius location in downtown Indianapolis features all of the DQ favorites such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages. 

    “We are looking to provide the downtown community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Masad.

    For more information about the Dairy Queen system, visit www.dairyqueen.com.

     

    Indianapolis DQ Orange Julius store at a glance:

    Employees:                                   15

    Square footage:                           700 square feet

    Hours of operation:                       Monday – Saturday, 10 a.m. to 9 p.m.

    Sunday, 10 a.m. to 6 p.m.

    Contact Information:                     Store phone number: 317-636-0654

  22. DQ® Orange Julius® Opens in Colorado Springs

    Dairy Queen® brings newest treat concept to the city

     
    COLORADO SPRINGS, Colo.The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ® Orange Julius® store in Colorado Springs. The location, which also features a drive-thru, blends all of the amazing Dairy Queen soft-serve treats and cakes with Orange Julius beverages. Located at 5885 Constitution Ave. within the Circle K convenience store, the 875 square-foot restaurant employs a staff of 13. 

    “I am thrilled to have the DQ Orange Julius store in Colorado Springs open and ready to serve our customers,” said operator Steve Doty, who with the opening of the new DQ Orange Julius store, operates 15 locations throughout Colorado and Albuquerque, N.M. “The Dairy Queen system is the worldwide treat leader, and we’re offering a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites. Our customers will love what we’re bringing to the Colorado Springs community.”

    The DQ Orange Julius store in Colorado Springs features all of the DQ favorites such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages. 

    “We are looking to provide the Colorado Springs community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Doty.

    For more information about the Dairy Queen system, visit www.dairyqueen.com.

     

    Colorado Springs DQ Orange Julius store at a glance:

    Employees:                                   13

    Square footage:                           875 square feet

    Interior seating:                             6

    Hours of operation:                       Sunday – Thursday, 10:30 a.m. to 11 p.m.

    Friday – Saturday, 10:30 a.m. to Midnight

    Contact Information:                     Store phone number: 719-591-0169

  23. First DQ Grill & Chill® Opens in Weaverville

    New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings

     

    WEAVERVILLE, N.C.—The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 112 Monticello Road in Weaverville. This is the first DQ Grill & Chill® restaurant to open in the city.

    The restaurant has added 40-45 new jobs in the area contributing to North Carolina’s employment growth. The new restaurant will also contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 4.2 percent this year.

    “We are excited to open Weaverville’s first DQ Grill & Chill restaurant and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said restaurant operator Thom Morgan of his third location. “This new restaurant is sure to be where families and friends can gather to share smiles and stories over a great meal and treats.”

    An Array of Menu Options

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurger made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites—such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones—guests will enjoy delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original orange and strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

    Design and Décor

    Located in the Mountain Energy Shell gas station, the DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. The restaurant is newly built, highlighted by the modern open-air grill and separate “Grill” and “Chill” sections and featuring comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

    The restaurant seats 40. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

    For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen.

  24. DQ® Orange Julius® Opens in Waterbury

    Dairy Queen® brings newest treat concept to the city

                                                                      
    WATERBURY, Conn.—The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ® Orange Julius® store in Waterbury. The location will blend all of the amazing Dairy Queen soft-serve treats and cakes with Orange Julius products that include an array of fruit drinks and smoothies. In addition, the store also will serve the Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located at 21 Homer Street, the 1,200 square-foot store employs a staff of 14. 

    The new location is operated by franchisee Waterbury Food Stop, which also owns a Dairy Queen store in Gilford.

    “I am thrilled to have the DQ Orange Julius store in Waterbury open and ready to serve our customers,” said restaurant operator Mohammad Kahn. “The Dairy Queen system is the world-wide treat leader and we’ve paired an innovative, exciting design with a fabulous selection of cravable treats including Dairy Queen and Orange Julius favorites, as well enticing new menu items. Our customers will love what we’re bringing to the Waterbury community.”

    This DQ Orange Julius store features all of the DQ favorites—such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items—as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages.

    Customers entering the restaurant will be welcomed by the warm, sweet aroma of made-fresh-daily waffle bowls and cones, which are served plain or dipped in chocolate. Waffle bowl sundaes come with a complete line of toppings. 

    “We are looking to provide the Waterbury community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Kahn. 

    For more information about the Dairy Queen system, visit www.dairyqueen.com.

     

    Waterbury DQ Orange Julius store at a glance:

    Employees:                                   14

    Square footage:                           1,200 square feet

    Interior seating:                             8

    Drive thru:                                     Yes

    Hours of operation:                       11 a.m. to 10 p.m. Sunday-Thursday and 11 a.m. to 11 p.m. Friday and Saturday

    Contact Information:                     Store phone number: 203-597-9522

     

    ###

     

  25. DQ® Sweetens September with the Mini Blizzard® Meal Deal and Ooey Gooey Caramel Brownie Blizzard Treat

    Dairy Queen® offers special food and treat pairing option for the month

     

    MINNEAPOLIS—Offering the perfect food and treat combination to kick off the back-to-school and fall season, the Dairy Queen® system announces the Mini Blizzard® Meal Deal which includes a delicious quarter-pound GrillBurgerTM with cheese, a regular-size fries, a regular-size drink and a Mini Blizzard Treat, all for just $5 as well as the Ooey Gooey Caramel Brownie as the Blizzard of the Month for September. Both are available at all participating Dairy Queen and DQ Grill & Chill® locations throughout the nation beginning today.

                “The new Mini Blizzard Meal Deal is our special way of rewarding our fans and enticing new customers who want quality and value. The Dairy Queen system is the place to come for amazing food and treats and this is an incredible deal for lunch or dinner,” said Lane Schmiesing, vice president of Product & Brand Marketing for American Dairy Queen Corporation. “We also brought back the popular Ooey Gooey Caramel Brownie Blizzard Treat this month, which is one of the many innovative offerings with a differentiating twist that we feature on our menu.”

    Made with chewy brownie pieces, caramel fudge topping and choco chunks blended with creamy DQ vanilla soft serve, the Ooey Gooey Caramel Brownie Blizzard Treat is available

    in mini, small, medium or large Blizzard Treat sizes.

    The Dairy Queen system began blending simple combinations of cookies, candies, fruits, nuts and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Nutter Butter®, Triple Chocoholic, Brownie Batter, Caramel Toffee Cookie, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.

    Living the treat company’s new tagline “So Good It’s RiDQulous™,” many Blizzard Treat flavors, including Ooey Gooey Caramel Brownie, can be made into delicious DQ Cakes, perfect for birthdays and Labor Day picnics. 

    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3.4 million members strong while the DQ Facebook fan page has more than 3.6 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

    For more information about the DQ system, visit the website at DairyQueen.com.

  26. New DQ Grill & Chill® Opens in Ripley

    New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings

     

    RIPLEY, Tenn. – The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 480 N. Highway 51 in Ripley. The first DQ Grill & Chill® to open in the city, the 1,850-square-foot restaurant has added 56 new jobs in the area contributing to Tennessee’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3 percent this year.

    “We are excited to open Ripley’s first DQ Grill & Chill restaurant and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said restaurant operators Paul Tibbetts and Ravin Ray. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

    An Array of Menu Options

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurger cooked to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites—such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones—guests will enjoy the full line of Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. Original Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Pomegranate & Berries, Mango Passion, Strawberry Sensation and 3-Berry Blast.

    Design and Décor

    The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

    The restaurant can seat 47 guests inside and also offers 20 attractive outdoor patio seats. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

    For more information about Dairy Queen, visit DairyQueen.com. Become Dairy Queen’s friend on Facebook at www.facebook.com/dairyqueen.

     

    ###

    Ripley DQ Grill & Chill at a glance:

    Address:                                  480 N. Highway 51

    Ripley, TN 38063

    Phone:                                     (731) 419-2258

    Employees:                             56

    Square Footage:                     1,850 square feet

    Number of Seats:                   47 indoor and 20 outdoor

    Hours of Operation:                The new restaurant serves lunch and dinner.

    -          Sunday through Thursday: 10 a.m. to 10 p.m.

    -          Friday and Saturday: 10 a.m. to 11 p.m.

     

    About ADQ

    American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 16 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

     

  27. Dairy Queen® Opens First DQ Grill & Chill® Restaurant in Association with an Amusement Park

                                    

    SANDUSKY, Ohio – The newest, most exciting restaurant concept from the Dairy Queen® system has arrived just outside Cedar Point Amusement Park/Resort, which is owned and operated by Cedar Fair Entertainment Company in Sandusky. The first DQ Grill & Chill® restaurant to open in association with an amusement park, the new Cedar Point restaurant adds 60 new jobs in the area.

                Located at Fifth Street and Cedar Point Drive, the new 4,900 square-foot DQ Grill & Chill restaurant is well-positioned for easy access to those entering and exiting the amusement park.  The new DQ Grill & Chill location will contribute to area restaurant sales that, according to the National Restaurant Association, are projected to increase by 3.2 percent this year.

    “Summer means fun with family and friends at Cedar Point and, now, it also means cravable food and treats from the Dairy Queen system as well,” said Jim Kerr, vice president of Franchise Development. “We timed the opening of this new DQ Grill & Chill restaurant to take full advantage of the high summer traffic at the amusement park. We’ll even stay open later at night to accommodate park visitors.”

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features quarter- and half-pound GrillBurgers cooked to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “grill” is the “chill,” with the traditional and indulgent Dairy Queen soft -serve treats everybody knows and loves. Along with all of the DQ favorites—such as its signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones—guests will enjoy delicious Orange Julius® premium fruit smoothies and fruit-blended beverages on the menu. The classic original Orange and Strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

    “This opening at Cedar Point Amusement Park is a great example of how we are expanding our brand and increasing awareness for the DQ Grill & Chill concept,” said Kerr. “With Cedar Point, we had a great opportunity to come in and convert an older restaurant into our popular DQ Grill & Chill. This enabled us to be up and running quickly in a strong trade area.”

    The DQ Grill & Chill restaurant interior brings an innovative dimension to the quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “grill” and “chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment. The attractive outdoor patio seats 12 guests. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

    Cedar Point Amusement Park is a perfect fit for a DQ Grill & Chill restaurant due to the demographics of its visitors. The restaurant appeals to families with children, as well as adults, who will enjoy the mouth-watering and expansive food menu as well as the world-famous soft-serve treats in a setting where they can share a smile and a story.

    For more information about the Dairy Queen system, visit DairyQueen.com.

    ###

    DQ Grill & Chill Cedar Point at a glance:

     

    Address:                      Cedar Point Amusement Park

    2015 5th St.

    Sandusky, Ohio 44870-3940

    Square Footage:         4,900 square feet

    Number of seats:        124 indoor and 12 outdoor

    Hours of Operation:    7 a.m.-11 p.m.; drive-thru open until midnight

    Phone:                         (419) 609-5916

     

    About ADQ

    American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 16 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

     

    About Cedar Fair

    Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels. Amusement parks in the Company’s northern region include two in Ohio: Cedar Point, consistently voted “Best Amusement Park in the World” in Amusement Today polls, and Kings Island; as well as Canada’s Wonderland, near Toronto; Dorney Park, PA; Valleyfair, MN; and Michigan’s Adventure, MI. In the southern region are Kings Dominion, VA; Carowinds, NC; and Worlds of Fun, MO. Western parks in California include: Knott’s Berry Farm; California’s Great America; and Gilroy Gardens, which is managed under contract.

     

  28. Dairy Queen® Announces First Franchise Agreement in Guatemala

    Quick service restaurant and treat leader expands presence in Central America

     

    MINNEAPOLISDairy Queen®, an international retail food and treat category leader, is expanding into Guatemala. The company has signed an agreement with franchisee Grupo Buen Rollo to open 15 locations throughout Guatemala by 2015. Owned by Berkshire Hathaway (NYSE: BRK.A and BRK.B), the Dairy Queen system also has 11 locations in the Central American country of Panama.

                "The Dairy Queen system is continuing an aggressive expansion of our brand in the international marketplace," said Brad Houser, executive vice president for International Dairy Queen, Inc. "We look forward to introducing all of our signature DQ® treats in Guatemala that consumers internationally and in the United States have come to enjoy."

                The first kiosk Dairy Queen store is scheduled to open in Guatemala City in October 2011. A second in-line store is slated to be open in Guatemala by the end of the year. 

                Grupo Buen Rollo has developed four successful brands in the food service industry over the last 12 years, operating more than 60 quick service, fast casual and fine dining restaurants throughout Central America, Mexico and Colombia.

    The Dairy Queen treat locations in Guatemala will feature all of the soft-serve products that have made the DQ system an icon in the industry. Guests will enjoy DQ signature Blizzard® Treats, soft-serve cones, sundaes, DQ Cakes and MooLatté® frozen blended coffee beverages. In addition, a majority of the stores also will introduce Iron Grilled Sandwiches and hot dogs.

    A country steeped in history with the first settlers dating back to 12,000 B.C., Guatemala is the most populated country in Central America, with nearly 13 million people. Tourism has become an increasing source of revenue for Guatemala as the ruins of the Mayan civilization, a rich culture of music and art, and the abundant and unique ecosystems throughout the country attract visitors from all over the world.

    The Dairy Queen system has more than 5,900 locations, of which 856 are outside the United States and Canada in 16 international markets. For more information about the Dairy Queen system, visit DairyQueen.com.

  29. DQ® Orange Julius® Opens in Steamboat Springs

    Dairy Queen® brings newest treat concept to the city

     
    STEAMBOAT SPRINGS, Colo.—The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ® Orange Julius® store in Steamboat Springs.  The location will blend all of the amazing Dairy Queen soft-serve treats and cakes with Orange Julius products that include an array of fruit drinks and smoothies. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located at 1755 Central Park Plaza, the 1,520 square-foot restaurant employs a staff of 15. 

    “I am thrilled to have the DQ Orange Julius in Steamboat Springs open and ready to serve our customers,” said new operator Stacy Schulz, who operates the location with Rob Wentzel. “The Dairy Queen system is the worldwide treat leader and we’ve paired an innovative exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well enticing new menu items. Our customers will love what we’re bringing to the Steamboat Springs community.”

    This is the first DQ Orange Julius location to have opened in Steamboat Springs and features all of the DQ favorites—such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items—as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages. 

    Customers entering the restaurant will be welcomed by the warm, sweet aroma of made-fresh-daily waffle bowls and cones, which are served plain or dipped in chocolate. Waffle bowl sundaes come with a complete line of toppings. 

     “We are looking to provide the Steamboat Springs community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Schulz. 

    For more information about Dairy Queen, visit www.dairyqueen.com.

     

    Steamboat Springs DQ Orange Julius store at a glance:

    Employees:                                   15

    Square footage:                           1,520 square feet

    Interior seating:                             39

    Hours of operation:                       10 a.m. to 10 p.m. daily

    Contact Information:                      Store phone number: 970-871-1800

     

    ###

     

    About ADQ

    American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 17 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

     

     
  30. New DQ Grill & Chill® Opens in Marrero

    New restaurant serves up Dairy Queen® iconic soft-serve treats,

    flavorful foods and Orange Julius® offerings

     

    MARRERO, La.—The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 1636 Barataria Blvd. in Marrero. The second DQ Grill & Chill® restaurant to open in Jefferson Parrish, the location has added 40-45 new jobs in the area contributing to Louisiana’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3 percent this year.

    “We are excited to open the only DQ Grill & Chill restaurant in Marrero and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said restaurant operator Pete Vicari. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

    An Array of Menu Options

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurger™ made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites—such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones—guests will enjoy delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original orange and strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

    Design and Décor

    The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

    The restaurant can seat 47 guests inside. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

    For more information about Dairy Queen, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen.

     

    ###

    Marrero’s DQ Grill & Chill at a glance:

    Address:                                  1636 Barataria Blvd.

    Marrero, La. 70072

    Phone:                                     504-309-7457

    Employees:                             40-45

    Square Footage:                     1,800 square feet

    Number of Seats:                    47 indoor

    Hours of Operation:                 The new restaurant serves lunch and dinner.

    Sun. – Thurs.: 10:30 am to 10 pm

    Fri. – Sat.: 10:30 am to 11 pm

    About ADQ

    American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 17 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

  31. DQ® Orange Julius® Opens in Fayetteville

    Dairy Queen® brings newest treat concept to the city

     
    FAYETTEVILLE, N.C.—The Dairy Queen® system has always been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick-service restaurants has opened its newest, most exciting treat concept, a DQ® Orange Julius® store, in Fayetteville. This store will blend all of the amazing Dairy Queen soft serve treats and cakes with Orange Julius products that include an array of fruit drinks and smoothies. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches as well as hot dogs. Located at 8353 Cliffdale Road, the 1,500 square-foot store employs a staff of 15.

    The new location is operated by franchisee Albemarle Oil Companies, which also owns four additional Dairy Queen restaurants in North Carolina.

    “I am thrilled to have the DQ Orange Julius store in Fayetteville open and ready to serve our customers,” said restaurant operator Pat Molamphy, who operates the location with Larry Graham. “The Dairy Queen system is the worldwide treat leader and we’ve paired an innovative and exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites, as well as enticing new menu items. Our customers will love what we’re bringing to the Fayetteville community.”

    This is one of the first DQ Orange Julius locations to have opened in North Carolina and features all of the DQ favorites—such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items—as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages. 

    Customers entering the restaurant will be welcomed by the warm, sweet aroma of made-fresh-daily waffle bowls and cones, which are served plain or dipped in chocolate. Waffle bowl sundaes come with a complete line of toppings. 

     “We are looking to provide the Fayetteville community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Molamphy.

    For more information about Dairy Queen, visit www.dairyqueen.com.

     

    Fayetteville DQ Orange Julius at a glance:

    Employees:                                   15

    Square footage:                           1,500 square feet

    Interior seating:                             26

    Drive thru:                                     Yes

    Hours of operation:                       10 a.m. to 10 p.m. weekdays and 10 a.m. to 11 p.m. weekends 

    Contact Information:                      Store phone number: 910-233-7447

     

    ###

     

    About ADQ

    American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 17 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

     

  32. New DQ Grill & Chill® Opens in D’Iberville

    New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods

    and Orange Julius® offerings

     

    D’IBERVILLE, Miss.—The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 10634 Auto Mall Parkway in D’Iberville. The first DQ Grill & Chill® restaurant to open on the Mississippi Gulf Coast, the 2,000 square-foot location has added 40-45 new jobs in the area, contributing to Mississippi’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 3 percent this year.

    “We are excited to open the first DQ Grill & Chill restaurant along Mississippi’s Gulf Coast and welcome the D’Iberville community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® specialty fruit smoothies and beverages,” said restaurant operator Vince Hoda, who has been with the Dairy Queen system for 13 years and also has a location in Diamondhead. “This new restaurant is sure to become one where families and friends can gather to share smiles and stories over a great meal and treats.”

    An Array of Menu Options

    The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurger™ made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

    Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites—such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones—guests will enjoy delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original orange and strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation and 3-Berry Blast.

    Design and Décor

    The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

    The restaurant can seat 59 guests both inside and in attractive outdoor patio seats. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

    For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen Facebook friend at www.facebook.com/dairyqueen.

    ###

    D’Iberville’s DQ Grill & Chill restaurant at a glance:

    Address:                                  10634 Auto Mall Parkway

    D’Iberville, MS 39540

    Phone:                                     (228)-396-4420

    Employees:                             40-45

    Square Footage:                     2,000 square feet

    Number of Seats:                    59 indoor/outdoor

    Hours of Operation:                 The new restaurant serves lunch and dinner.

    Sunday through Thursday: 10 a.m. to 10 p.m.

    Friday and Saturday: 10 a.m. to 11 p.m.

     

    About ADQ

    American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 17 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

     

  33. New DQ® Nutter Butter® Blizzard® is a Real Treat in August

    Dairy Queen® also will offer special buy one Blizzard Treat, get one half off promotion

     

    MINNEAPOLIS—Just in time to beat the summer heat, the Dairy Queen® system introduces its new Nutter Butter® Blizzard® Treat in partnership with Kraft Foods as the Blizzard of the Month for August.  Made with Kraft Foods brand Nutter Butter cookie pieces and Nutter Butter peanut butter crème filling blended with creamy vanilla soft serve, the DQ® Nutter Butter Blizzard Treat will be available at all participating Dairy Queen and DQ Grill & Chill® locations throughout the nation beginning Monday, Aug. 1.

    In addition, the Dairy Queen system has ordered up another treat for guests this month. From Monday, Aug. 15 through Sunday, Aug. 21, customers who purchase one Blizzard Treat will get a second one at half price. 

                “We consistently develop creative Blizzard Treats to keep our fans coming in for more. That’s why our DQ culinary team collaborated with Kraft Foods to deliver this extraordinary combination of delicious Nutter Butter cookies paired with our famous soft serve,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “And, we’re not only introducing a great new Blizzard Treat flavor, we’re also thanking guests for their dedication to our brand with a special buy one, get one half off offer this month.”

    Kraft Foods has partnered with the Dairy Queen system on several Blizzard Treats including Oreo®, the most popular Blizzard Treat flavor, Mint Oreo and Strawberry Golden Oreo. In 2010, to celebrate the 25th birthday of the Blizzard Treat, Dairy Queen and Kraft Foods introduced a Limited Edition Oreo® Blizzard® Cookie available in grocery stores and retailers around the country. It marked the first time the frozen treat category leader collaborated with a packaged goods brand to present an Oreo Blizzard flavor product.

    “Peanut butter has been a favorite flavor among Americans for many years,” said Keller. “Together with Kraft Foods, we have perfected a new and exciting way to enjoy peanut butter that is ‘So Good It’s RiDQulous™.’”

    First discovered by the Native Americans hundreds of years ago, peanut butter originally debuted as a hard to spread, bitter tasting paste made only of roasted peanuts. Today’s peanut butter is much more versatile adding a salty, sweet flavor to any number of foods from cookies and cakes to sandwiches, Asian-inspired salad dressings and, of course, DQ Blizzard Treats.

    Dairy Queen customers can enjoy the peanut buttery flavor in the new Nutter Butter Blizzard Treat in mini, small, medium or large Blizzard Treat sizes.

    The Dairy Queen system began blending simple combinations of cookies, candies, fruits, nuts and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Triple Chocoholic, Brownie Batter, Caramel Toffee Cookie, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.

    Living the treat company’s new tagline “So Good It’s RiDQulous,” many Blizzard Treat flavors, including Nutter Butter, can be made into delicious DQ Cakes, perfect for birthdays and summertime picnics. 

    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3.3 million members strong while the DQ Facebook fan page has more than 3.4 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

    For more information about the DQ system, visit the website at DairyQueen.com.

  34. Dairy Queen® Adds New Fajita Ranch GrillBurgerTM to Menu

    GrillBurger is “So Good It’s RiDQulous

     

    MINNEAPOLIS – The Dairy Queen® system has added Mexican flair to its signature GrillBurgerTM with the introduction of the new Fajita Ranch GrillBurger available for a limited time beginning today, Friday, July 1 through Wednesday, Aug. 31.

                Joining the Dairy Queen food menu that is “So Good It’s RiDQulous™,” the Fajita Ranch GrillBurger is a quarter-pound burger topped with pepper jack cheese, crunchy tortilla strips, a fajita vegetable blend and a spicy ranch sauce, served on a home-style bakery bun.  DQ® customers also may enjoy the Fajita Ranch GrillBurger in a combo meal with regular fries and regular drink.  Prices vary by location.

                “Our new Fajita Ranch GrillBurger is a new option for lunch that is hard to find at other restaurants,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “The GrillBurger has a great fiesta kick in the fajita ranch sauce, while the tortilla strips add a unique texture and flavor.”

    In addition to the Fajita Ranch GrillBurger, participating Dairy Queen and DQ Grill & Chill® locations also may offer the Fajita Ranch Salad, a crispy or grilled Fajita Ranch Chicken Sandwich and a crispy or grilled Fajita Ranch Chicken Wrap.

    The Dairy Queen system first introduced GrillBurgers in 2004. Since then, customers have enjoyed such variations as the Classic GrillBurger, Classic with Cheese, half-pound Classic with Cheese, Bacon Cheddar GrillBurger, California GrillBurger and the Mushroom Swiss GrillBurger.

                For more information about the DQ system, visit the website at DairyQueen.com.

  35. Walla Walla Resident Wins New Car from Dairy Queen®

    Mini Cooper Countryman awarded for winning video submission in the

    DQ® Mini Blizzard® TREATment online contest

     

    WALLA WALLA, Wash. (June 30, 2011) –  Ross Stremcha is the owner of a really “sweet” ride, a brand new Mini Cooper Countryman car, courtesy of Dairy Queen®.  The Walla Walla resident was chosen by DQ® Facebook fans as one of six winners in the company’s Mini Blizzard® TREATment online contest.

                Focused on spreading smiles and stories in local communities throughout the U.S., the DQ system asked fans to submit creative videos featuring a “mini TREATment.”  Stremcha’s video submission, entitled Mini Blizzard Celebration, was of his two daughters performing a fun rap song about all good deeds they did for others in the neighborhood.     

                “All of our winning videos are a real treat to watch,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “Each of our winners captured the fun and magic we serve up every day in our restaurants.”

    Stremcha’s video along with the other five winning videos can be viewed at facebook.com/dairyqueen or DairyQueen.com.

    The videos submitted to the Dairy Queen Mini Blizzard TREATment online video contest were narrowed down to the top 24, which were posted to the DQ system’s Facebook page. The Dairy Queen system then asked its more than 3.3 million Facebook fans to vote on their favorite video entries.

  36. Olympic Champion Mary Lou Retton Stars in New Dairy Queen® Commercial

    America’s favorite Gen Xer highlights DQ®’s new “So Good It’s RiDQulousTM” tagline

     

    MINNEAPOLIS (July 1, 2011) Olympic gymnast Mary Lou Retton is used to tumbling, just not from a piñata. But, that’s just what she does in the Dairy Queen® system’s newest television commercial set to air in July in time for National Ice Cream Month.  

                The live action spot with Retton ties in the Dairy Queen system’s unified “So Good It’s RiDQulousTM campaign theme. In the spot, the DQ® manager spokesperson explains that at Dairy Queen “we don’t just have piñatas; we have piñatas filled with Mary Lou Retton.” He then proceeds to hit the piñata causing it to break open and Retton falls out. The featured product in the TV commercial with Retton is the new Triple Chocoholic Blizzard® Treat, which is the July Blizzard of the Month.

    “Let’s just say there were lots of laughs and a few takes before we nailed it,” said Retton. “My performance résumé includes the balance beam, uneven parallel bars, floor exercise, vault and now the piñata.”

                This marks the first time since the 1970s that a DQ spot features a celebrity. Retton was identified for the spot because she is a Gen X mom of four who embodies the all-American brand.

    “Mary Lou is an iconic Gen Xer and is great fit with our new tagline and strategy: ‘So Good It’s RiDQulous,’” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “This advertising campaign is focused on impacting our core guest demographic and conveying to them that at DQ restaurants “good isn’t good enough” and that of course is something Mary Lou has successfully proven time and time again.” 

                Retton wasn’t the only celebrity involved in the DQ commercials. Academy Award-nominated Black Swan Cinematographer Matthew Libatique filmed all live action spots.

                “Matt, Mary Lou and the entire production crew have done a tremendous job of elevating our brand and telling our story,” added Keller.

                To view the new commercial, visit YouTube.com/DairyQueen. For more information about the Dairy Queen system, visit DairyQueen.com.

  37. Lexington Resident Wins New Car from Dairy Queen®

    Mini Cooper Countryman awarded for winning video submission in the

    DQ® Mini Blizzard® TREATment online contest

     

    LEXINGTON, Ky. (June 30, 2011) –  Walt Arnett is the owner of a really “sweet” ride, a brand new Mini Cooper Countryman car, courtesy of Dairy Queen®.  The Lexington resident was chosen by DQ® Facebook fans as one of six winners in the company’s Mini Blizzard® TREATment online contest.

                Focused on spreading smiles and stories in local communities throughout the U.S., the DQ system asked fans to submit creative videos featuring a “mini TREATment.”  Arnett’s video submission, entitled Blizzard Wizard, shows his dream about the Blizzard Wizard who commands him to perform three good deeds before he can become a Mini Blizzard TREATSman.  Arnett completes all three tasks, but is comically told by the Blizzard Wizard that his request to become a Mini Blizzard TREATSman must go to a public vote and will be a long, complicated process.  In the meantime, the Blizzard Wizard bestows Arnett with a Mini Blizzard Treat for his efforts.

                “All of our winning videos are a real treat to watch,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “Each of our winners captured the fun and magic we serve up every day in our restaurants.”

    Arnett’s video along with the other five winning videos can be viewed at facebook.com/dairyqueen or DairyQueen.com.

    The videos submitted to the Dairy Queen Mini Blizzard TREATment online video contest were narrowed down to the top 24, which were posted to the DQ system’s Facebook page. The Dairy Queen system then asked its more than 3.3 million Facebook fans to vote on their favorite video entries.

  38. Rexburg Resident Wins New Car from Dairy Queen®

    Mini Cooper Countryman awarded for winning video submission in the

    DQ® Mini Blizzard® TREATment online contest

     

    REXBURG, Idaho (June 30, 2011) –  College student Logan Bean is the owner of a really “sweet” ride, a brand new Mini Cooper Countryman car, courtesy of Dairy Queen®.  The Rexburg resident was chosen by DQ® Facebook fans as one of six winners in the company’s Mini Blizzard® TREATment online contest.

                Focused on spreading smiles and stories in local communities throughout the U.S., the DQ system asked fans to submit creative videos featuring a “mini TREATment.”  Bean’s video submission, entitled The Mini Blizzard-Blizzard Treatment, Bean’s winning video, entitled The Mini BlizzardBlizzard Treatment, focused on him shrinking his friends through computer generated effects and cooling them down with a mini blizzard snow storm as well as giving them a DQ Mini Blizzard Treat to enjoy.  

                “All of our winning videos are a real treat to watch,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “Each of our winners captured the fun and magic we serve up every day in our restaurants.”

    Bean’s video along with the other five winning videos can be viewed at facebook.com/dairyqueen or DairyQueen.com.

    The videos submitted to the Dairy Queen Mini Blizzard TREATment online video contest were narrowed down to the top 24, which were posted to the DQ system’s Facebook page. The Dairy Queen system then asked its more than 3.3 million Facebook fans to vote on their favorite video entries.

  39. Fort Wayne Resident Wins New Car from Dairy Queen®

    Mini Cooper Countryman awarded for winning video submission in the

    DQ® Mini Blizzard® TREATment online contest

     

    FORT WAYNE, Ind. (June 30, 2011) –  Robbie Sondag is the owner of a really “sweet” ride, a brand new Mini Cooper Countryman car, courtesy of Dairy Queen®.  The Fort Wayne resident was chosen by DQ® Facebook fans as one of six winners in the company’s Mini Blizzard® TREATment online contest.
               
    Focused on spreading smiles and stories in local communities throughout the U.S., the DQ system asked fans to submit creative videos featuring a “mini TREATment.”  Sondag’s video submission, entitled One Good Deed Deserves Another, focused on him seeking to do nice deeds for unsuspecting people by giving them a Mini Blizzard Treat to enjoy.  He is comically unsuccessful in his attempts until his wife surprises him with two Mini Blizzard Treats to enjoy together.

                “All of our winning videos are a real treat to watch,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “Each of our winners captured the fun and magic we serve up every day in our restaurants.”

    Sondag’s video along with the other five winning videos can be viewed at facebook.com/dairyqueen or DairyQueen.com.

    The videos submitted to the Dairy Queen Mini Blizzard TREATment online video contest were narrowed down to the top 24, which were posted to the DQ system’s Facebook page. The Dairy Queen system then asked its more than 3.3 million Facebook fans to vote on their favorite video entries.

  40. Dairy Queen® Scores Tasty Trifecta with New Triple Chocoholic Blizzard® Treat

    New flavor debuts in July to celebrate National Ice Cream Month and

    with national TV creative featuring Olympic Gold Medalist Mary Lou Retton

     

    MINNEAPOLIS – The Dairy Queen® system offers customers a heavenly hat-trick of chocolaty goodness with its new Triple Chocoholic Blizzard® Treat debuting as the Blizzard of the Month for July.

                Made with a triple treat of truffles, choco chunks and dark, decadent fudge blended with creamy vanilla soft serve, the DQ® Triple Chocoholic Blizzard Treat will be available at all participating Dairy Queen and DQ Grill & Chill® locations throughout the nation beginning Friday, July 1.

    The launch of the Triple Chocoholic Blizzard Treat is supported by national advertising. The live action spot features a cameo appearance by Olympic gold medal gymnast Mary Lou Retton, who makes a surprise fall out of a piñata. This marks the first time since the 1970s that a DQ spot features a celebrity.  Retton was identified for the spot because she is a Gen X mom of four who embodies the brand.

    In addition, to celebrate July as National Ice Cream Month, Dairy Queen will offer for the first time ever in the summer a Buy One, Get One Free Blizzard® Treat coupon exclusively for Blizzard Fan Club members.  In addition, anyone who joins the Blizzard® Fan Club from Friday, July 1 through Tuesday, July 12 will receive a Buy One, Get One Free Blizzard Treat coupon for joining AND will receive a second Buy One, Get One Free Blizzard Treat coupon that all Blizzard® Fan Club members will receive in July.

    “July is a huge month for us and we want our new Blizzard Fan Club members to share in the excitement of our brand,” said Michael Keller, chief brand officer for American Dairy Queen Corporation.  “We consistently roll out fresh, new ideas and flavors to give our customers more and more reasons to enjoy our treats and food.  The height of the summer season is the perfect time to engage additional Fan Club members and offer a new rich, decadent Triple Chocoholic Blizzard Treat.”

    Dairy Queen customers can enjoy the Triple Chocoholic Blizzard Treat in the new Mini, small, medium or large Blizzard Treat sizes.

    The Dairy Queen system began blending simple combinations of cookies, candies, fruits, nuts and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Brownie Batter, Caramel Toffee Cookie, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.

    Living the treat company’s new tagline “So Good It’s RiDQulous™,” many Blizzard Treat flavors, including Triple Chocoholic, can be made into delicious DQ Cakes, perfect for Independence Day celebrations, birthdays and summertime picnics. 

    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3 million members strong while the DQ Facebook fan page has more than 3.3 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

    For more information about the DQ system, visit the website at DairyQueen.com.

  41.  

    Dairy Queen® Opens First Locations in Saudi Arabia

    New DQ Grill & Chill® is the world’s largest;

    openings are part of five-year, 32-location expansion plan

     

    MINNEAPOLISDairy Queen®, an international retail food and treat category leader, has given new meaning to the term global brand.  Owned by Berkshire Hathaway (NYSE: BRK.A and BRK.B), the DQ® system has opened its first three locations in Riyadh, Saudi Arabia, one of which is the largest and only two-story DQ Grill & Chill® restaurant in the world.  These openings mark the DQ system’s presence in 16 countries outside the U.S. and Canada.
     

    All three of the new DQ Grill & Chill restaurants are owned and operated by franchisee Al Safwa Food Group, a retail holding group previously involved in the Saudi Arabia casual dining segment.  Al Safwa Food Group is slated to open five DQ Grill & Chill locations this year and a total of 32 locations throughout Saudi Arabia by 2015.  The Dairy Queen system also has locations in the Middle Eastern countries of Bahrain, Oman and Qatar.  

    "For more than 50 years, we have been expanding the Dairy Queen brand into the international marketplace where there continues to be significant opportunities for us," said Brad Houser, executive vice president of International Dairy Queen, Inc.  “What makes these openings particularly noteworthy is that one of these locations will be the largest DQ Grill & Chill we’ve ever opened.  We have found that consumers are willing to try new restaurant brands, especially those that offer high-quality food and treat options, so there was great anticipation for the opening of our first Dairy Queen locations in Saudi Arabia."


    The Riyadh DQ Grill & Chill restaurants will feature all of the soft-serve products and expansive food offerings that have made the DQ system an icon in the industry.  Guests will enjoy DQ signature Blizzard® Treats, soft-serve cones, sundaes, DQ Cakes and MooLatté® frozen blended coffee beverages as well as the DQ system’s popular Chicken Strip Basket and delicious GrillBurgers.  The Tahlia Street location also will introduce DQ Cakes and feature a breakfast menu.


    The Dairy Queen system has opened 236 international stores since January 2010, including numerous locations in China, Mexico, the Philippines and Thailand, bringing its total to 841 locations outside the U.S. and Canada.


    For more information about Dairy Queen, visit DairyQueen.com.

     

    Riyadh locations at a glance:

     

    DQ Grill & Chill (World’s Largest)   

    Stall No. 1 Block No. 59           

    Tahlia Street                  

    Al Amir Mohammad Bin Abdulaziz    

    Seating capacity: 240                                                                           

    Square footage: 7,500

     

    DQ Grill & Chill

    Riyadh Gallery

    King Fadah Road

    Located in the mall food court

     

    DQ Grill & Chill

    Dove Plaza

    G37-53 Dove Plaza Panda

    Oum Al Hammam (West) St.

    Seating capacity: 40

     

     

  42. CNN Money Lists 10 Great Franchisee Bets

    CNN Money has developed a list of 10 Great Franchisee Bets based on low loan failure rates and the DQ® system is included. Read more 

  43. Dairy Queen® Awards Cars to Winners of

    Mini Blizzard® TREATment Online Video Contest

     

    MINNEAPOLIS (June 15, 2011) – A video camera and a few minutes of creativity was all it took for six lucky Dairy Queen® fans to be selected as winners of a Mini Cooper Countryman car in the DQ® system’s Mini Blizzard® TREATment online video contest.

               
    The winners will receive their new cars on the first day of summer, Tuesday, June 21, at their local Dairy Queen store. The winning videos can be viewed at
    DairyQueen.com.

    “Each video tells an extraordinary story of surprising someone with a ‘mini treatment,’ all to celebrate our new Mini Blizzard Treat,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “All of the videos were entertaining. Some were funny, while others conveyed a poignant message. We appreciate the efforts of everyone who submitted a video and thank our many fans who took the time to view them and vote.”

    The six winners selected by Dairy Queen fans are:

    ·         Walt Arnett, Blizzard Wizard, Lexington, Ky.;

    ·         Logan Bean, The Mini Blizzard - Blizzard Treatment, Rexburg, Idaho;

    ·         Nick Kallies, Marshmallow Now, Blizzard Later, Golden Valley, Minn.;

    ·         Perek Lundquist, Mini Blizzard Emergency, Minneapolis, Minn.;

    ·         Robbie Sondag, One Good Deed Deserves Another, Fort Wayne, Ind.; and

    ·         Ross Stremcha, Mini Blizzard Celebration, Walla Walla, Wash.

     

    The videos submitted to the Dairy Queen Mini Blizzard TREATment online video contest were narrowed down to the top 24, which were posted to the DQ system’s Facebook page. The company then asked its more than 3.3 million Facebook fans to vote on their favorite video entries.

  44.                                                                                         

    Satisfy Cravings for Cool Summer Fun at Build-A-Bear Workshop

    Company Introduces New Dairy Queen® Blizzard® Bears Collection and

    Invites Guests to Join Ice Cream Themed Camp Happy Heart at  Bearville.com

     

    ST. LOUIS (June 14, 2011)- Build-A-Bear Workshop® announced today that it is satisfying Guests’ cravings for summer fun with a new collection of stuffed animals and cool camp activities at Bearville.com™. The Dairy Queen® Blizzard® Bears Collection debuts on Friday, June 17 and will be available at Build-A-Bear Workshop stores and online at buildabear.com® for $22, while supplies last. Camp Happy Heart, a popular event on Bearville.com, the company’s online entertainment destination and virtual world, also will kick off its activities on Friday, June 17.

     

    The Cookie Dough Blizzard, Strawberry Cheesecake Blizzard, Candy Blizzard and Beary Blizzard Bears come with a scented plush DQ® Blizzard Treat cup. This is the first time in the company’s 14-year history that Build-A-Bear Workshop has offered scented plush products. Fashions and accessories to dress Blizzard Bears include:

    ·         Dairy Queen Server Set with visor and apron ($8)

    ·         Dairy Queen Sundae Tee ($7)

    ·         Ice Cream Tutu Outfit with Bow ($12.50)  

    ·         Ice Cream Cone Carrier ($9)

    ·         Sweet Treat Legging Outfit ($10.50)  

     

    “Both Build-A-Bear Workshop and Dairy Queen bring smiles to countless children everywhere,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “We are thrilled to bring the Blizzard Bears to Guests this summer. We know they will enjoy making these flavorful furry friends and topping them off with sweet styles.”

     

    Guests who purchase a Blizzard Bear will receive a real Blizzard Treat offer at their local participating Dairy Queen location. Guests can visit buildabear.com/blizzard and enter a unique Bearville.com code to download a coupon to buy one Blizzard Treat and receive a mini Blizzard Treat for free.  

     

    “Build-A-Bear Workshops are located in more than 300 malls where we have many Dairy Queen and DQ Orange Julius® locations, making this a great promotion for our mall locations,” said Tim Hawley, vice president of marketing communications for American Dairy Queen Corporation. “At Dairy Queen, we are all about creating smiles and stories and just like our family of local restaurants, Build-A-Bear Workshop is a special place offering a magical experience.”

    Camp Happy Heart is gearing up for its fourth annual year of fun. With nearly one million campers in 2010, Camp Happy Heart continues to be a popular event in the Bearville.com virtual world. Guests can choose to join one of four sweet teams: Team Cookie Dough Blizzard, Team Candy Blizzard, Team Beary Blizzard, or Team Strawberry Cheesecake Blizzard. The counselor bears will arrive early on Friday, June 17 to help kids preregister for camp and get them ready for the coolest, biggest camp yet.

     

    Camp Happy Heart officially kicks off on Friday, July 1. This year’s camp will feature ice cream-themed quests and virtual prizes. At the end of camp, each participant will receive a team trophy for their virtual Cub Condo® and the winning team will receive a virtual trophy, an ice cream treat, an interactive waterslide and a personalized camper’s trunk matching the team’s color.

     

    Guests can enter for a chance to win the entire collection of Blizzard Bears in the “Bear in the World” contest on Facebook. To enter, Guests can upload a photo of themselves or their child/children and a Build-A-Bear Workshop furry friend on vacation or at their favorite summer hangout at facebook.com/Buildabear. Entries must be received by Wednesday, July 6. Visit the Build-A-Bear Workshop Facebook page for more details.

    About ADQ

    American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 16 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

    About Build-A-Bear Workshop, Inc.

    Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at Bearville.com. The company was named to the FORTUNE 100 Best Companies to Work For® list for the third year in a row in 2011. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $401.5 million in fiscal 2010. For more information, call 888.560.BEAR (2327) or visit the company's award-winning website at buildabear.com.

    Parental permission may be required to access Bearville.com.  Visit Bearville.com for details.

     

     

  45. The Dairy Queen® Brownie Batter Blizzard® Treat is Back

    Customer favorite takes center stage on the DQ menu in June.

     

    MINNEAPOLIS – Chocolate lovers get ready. The famously delicious Brownie Batter Blizzard® Treat is back at Dairy Queen® stores as the Blizzard of the Month in June.

     

    The DQ® Brownie Batter Blizzard Treat originally debuted in 2004, earning widespread acclaim. Featuring double-fudge brownie batter blended with real, chewy fudge brownie chunks and creamy vanilla soft serve, DQ customers have made this tasty combination the most successful of all Blizzard of the Month flavors. Brownie Batter will be available beginning Wednesday, June 1.

    Dairy Queen is known for bringing our guests the treats they love, and that’s why we’ve brought back the wildly successful Brownie Batter Blizzard Treat,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “There is a sort of nostalgia with this Blizzard Treat because we all have great memories of watching mom or dad make brownies and then trying to sneak a taste of the batter. The smiles and stories created during those times are priceless.”  

    Dairy Queen customers can enjoy the Brownie Batter Blizzard Treat in the company’s new Mini, small, medium or large Blizzard Treat sizes.

    The Dairy Queen system began blending simple combinations of cookies, candies, fruits, nuts and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Caramel Toffee Cookie, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.

    Living the treat company’s new tagline “So Good It’s RiDQulous™,” many Blizzard Treat flavors, including Brownie Batter, can be made into delicious DQ Cakes, perfect for Father’s Day celebrations, birthdays and summertime picnics.  The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3 million members strong while the DQ Facebook fan page has more than 3 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

    For more information about the DQ system, visit the website at DairyQueen.com.

     

     

  46. Test
  47. Dairy Queen® Sweetens Up the Month of February

    Featuring the Midnight Truffle Blizzard® Treat and heart-shaped cakes perfect for Valentine’s Day

    MINNEAPOLISDairy Queen® will make Valentine’s Day and the entire month of February even sweeter with its Midnight Truffle Blizzard® Treat, the featured Blizzard of the Month, and custom heart-shaped cakes.   

     

    Available at all Dairy Queen and DQ Grill & Chill® locations nationwide beginning Tuesday, Feb. 1, the Midnight Truffle Blizzard Treat is a flavorful mix of rich truffle pieces blended with dark, decadent cocoa fudge and creamy vanilla soft serve. 

     

    The Dairy Queen system’s custom heart-shaped cakes are made with a layer of silky, chocolate soft serve topped with crunchy, chocolate cookie pieces and then layered with vanilla soft serve and decorated with sweet icing.  Many Blizzard Treat flavors, including Midnight Truffle, can be made into a cake for Valentine’s Day, birthdays or other special occasions.

    “Our Midnight Truffle Blizzard is the ultimate treat of pure indulgence,” said Michael Keller, chief brand officer for American Dairy Queen Corporation.  “This is the perfect Blizzard Treat to offer during the month of February as it pairs decadent flavors with a little romance to capture our customers’ hearts and sweeten their days.  We are known for our frozen treats and food innovations which keeps our fans coming back for more.”

    The Dairy Queen system began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve in 1985, to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Midnight Truffle, Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as featured Blizzard of the Month, a program that began in 2003.
     
    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and Dairy Queen Facebook fan page in 2008.  Today, the Fan Club is 2.9 million members strong while the DQ Facebook fan page has more than 2.4 million friends.  Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.
     
    For more information about Dairy Queen, visit the website at DairyQueen.com.

     

     

     

     

     

  48.  

    Dairy Queen® Blizzard® Goes Green in March

    Mint Oreo® is Blizzard® of the Month for March

    MINNEAPOLIS – The Dairy Queen® system is kicking off the spring season by bringing back the popular Mint Oreo® Blizzard® Treat as the featured Blizzard of the Month for March.

    The Mint Oreo Blizzard Treat, available at all Dairy Queen and DQ Grill & Chill® locations nationwide throughout March, is a cool mix of Oreo cookies, Crème de Menthe topping, and creamy DQ soft serve.  Many Blizzard Treat flavors, including Mint Oreo, can be made into delicious cakes, perfect for birthdays and holidays such as St. Patrick’s Day. 


    “There are many Blizzard Treat flavors that stand the test of time and Mint Oreo   is one of them,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “For the Dairy Queen system, March marks the kickoff of our season so it makes sense to highlight one of our most craveable Blizzard Treat flavors.”


    Dairy Queen
    fans can enjoy the Mint Oreo Blizzard Treat in the company’s new Mini size.  DQ Blizzard Treats also can be purchased in small, medium or large sizes.


    The Dairy Queen system began blending simple combinations of cookies, candies, fruits, nuts and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Midnight Truffle, Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.


    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and Dairy Queen Facebook fan page in 2008.  Today, the Fan Club is 2.9 million members strong while the DQ Facebook fan page has more than 2.4 million friends.  Log on to the website at
    BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.


    For more information about Dairy Queen, visit the website at
    DairyQueen.com.

  49. 4th Annual DQ® Miracle Treat Day on August 13 Benefits Children’s Miracle Network

    MINNEAPOLIS  – On Thursday, August 13, Dairy Queen® will host the 4th Annual North American “Miracle Treat Day,” when $1 or more from every Blizzard® sold on that day will be donated to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.

    Last year on Miracle Treat Day, Dairy Queen raised more than $4.5 million for 170 Children’s Miracle Network hospitals.  A cause partner since 1984, Dairy Queen has raised more than $77 million and is one of the top five contributors to Children’s Miracle Network.

    “There are many inspiring people from all walks of life, but none more than young, hospitalized children who face incredible odds every day,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “It’s the courage of these children that makes Miracle Treat Day so meaningful and important to all of us in the Dairy Queen family and we thank everyone who comes out in support of this cause and helps to make Miracle Treat Day such a success.”

    Dairy Queen will bring back the Girl Scouts Thin Mint Cookie Blizzard as the featured Blizzard of the Month for August, just in time to celebrate Miracle Treat Day.  Girl Scouts Thin Mint Cookie is the most popular limited-time-offer Blizzard ever, since the first one was served upside down with a spoon in 1985. The Thin Mint Cookie Blizzard is made with creamy DQ vanilla soft serve blended with Girl Scouts Thin Mint Cookie pieces and a Crème de Menthe topping.

    The incredible popularity of the Blizzard brand led Dairy Queen to initiate the

    Blizzard Fan Club last year, which has already grown to more than 1.3 million members (log on to BlizzardFanClub.com).  For more information about Miracle Treat Day or Dairy Queen, visit MiracleTreatDay.com or DairyQueen.com.

  50. Dairy Queen® Promotes Random Acts of Kindness
    in New Online Contest
    The best Mini Blizzard
    ® TREATment videos win a
    Mini Cooper Countryman

    MINNEAPOLISHoping to spark random acts of kindness and spread smiles and stories across the country, Dairy Queen® recently launched an exciting online video promotion that rewards contest winners with a Mini Cooper Countryman car.
     

    The Dairy Queen system’s Mini Blizzard® TREATment online video contest promotes spontaneity and infuses a “you could be next” spirit. “Give someone special a surprise ‘treatment’ with your favorite Mini Blizzard in hand, record the moment on video and you could win a car. It’s that easy,” said Michael Keller, chief brand officer for American Dairy Queen Corp. “This Mini promotion will inspire our fans to capture the passion and love they have for our brand.”

               

    Beginning now until April 30th, DQ® customers can submit their videos to DQ.com/mini.  All submitted videos will be narrowed down to the top 24 based on content and creativity and on May 4, the DQ system’s 2.7 million Facebook fans will vote on the winning video entries at facebook.com/dairyqueen.  Voting to determine the final six winners who will drive away in a Mini Cooper Countryman car will continue on Facebook through midnight on May 18. The winning videos will be posted at DairyQueen.com as well as the DQ Facebook page.  

               

    The Mini Coopers will be awarded to each winner at their local Dairy Queen restaurant on the first day of summer, June 21.

               

    “The Mini Blizzard TREATment is a sincere and genuine campaign that really gets to the core of giving and treating one another,” said Keller. “Each video will tell a story that the online community can share over and over again.”

               

    To encourage video submissions, Dairy Queen has posted to facebook.com/dairyqueen a series of outlandish mini webisodes starring a band of Mini Blizzard Treatsmen who chronicle their adventures of treating people unexpectedly on the street and in Dairy Queen locations.

                 

    As an added in-store celebration during April, participating Dairy Queen and DQ Grill & Chill®  locations will offer the Mini Blizzard Treat for $1.99. Also in April, Dairy Queen will feature as the Blizzard of the Month the new Caramel Toffee Cookie made with chewy toffee cookie pieces rich with almonds and toffee-caramel and blended with creamy vanilla soft serve.

    Entry details, rules and regulations are available at facebook.com/dairyqueen.

     

  51.  

    Dairy Queen® Offers Weary Consumers Sweet Relief

    Dairy Queen features New Blizzard® Treat and Pricing in April

     

    MINNEAPOLIS – For consumers weary from rising gas prices and economic uncertainty, the Dairy Queen® system is serving up a sweet remedy. 
    During April, participating Dairy Queen and DQ Grill & Chill® locations nationwide will offer Mini Blizzard® Treats specially priced at $1.99. At the same time, the treat category leader also is introducing a new Caramel Toffee Cookie Blizzard Treat as the featured Blizzard of the Month for April.

     

    “As we kick off our treat season, we are celebrating with a new Blizzard Treat flavor and a price point for our signature Mini Blizzard brand that will fuel consumer appetites,” said Michael Keller, chief brand officer for American Dairy Queen Corp. “The Caramel Toffee Cookie Blizzard Treat and the Mini price of $1.99, to coin our new tagline, are so good it’s riDQulous.”

     

    The Caramel Toffee Cookie Blizzard Treat is a gooey mix of toffee cookie pieces and toffee-caramel blended with creamy DQ® vanilla soft serve.  Dairy Queen fans can enjoy the Caramel Toffee Cookie Blizzard Treat in the company’s new Mini size, priced at $1.99 during April at participating locations.  DQ Blizzard Treats also can be purchased in small, medium or large sizes.


    The Dairy Queen system began blending simple combinations of cookies, candies, fruits, nuts and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Midnight Truffle, Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.

    Many Blizzard Treat flavors, including Caramel Toffee Cookie, can be made into delicious cakes, perfect for birthdays and holidays such as Easter. 


    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and Dairy Queen Facebook fan page in 2008.  Today, the Fan Club is 2.9 million members strong while the DQ Facebook fan page has more than 2.7 million friends.  Log on to the website at
    BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.


    For more information about Dairy Queen, visit the website at
    DairyQueen.com.

     

  52.   

    Thursday, August 11th is DQ® Miracle Treat Day

    6th annual fundraiser benefits Children’s Miracle Network Hospitals

    MINNEAPOLIS – On Thursday, August 11, communities all over the U.S. and Canada will make miracles for children during the 6th annual Dairy Queen® Miracle Treat Day. On that day, $1 or more from every Blizzard® Treat sold at participating locations will be donated to Children’s Miracle Network Hospitals®, a charity that raises funds for 170 children’s hospitals across North America.
     

    Miss America 2011 Teresa Scanlan, a national goodwill ambassador for Children's Miracle Network Hospitals, will serve as honorary spokesperson for Dairy Queen’s Miracle Treat Day. Since 1989, Miss America titleholders have supported Children’s Miracle Network Hospitals, helping with fundraising and visiting hospitalized children.
     

    “Miracle Treat Day has become one of summer’s most celebrated events and something that our customers really look forward to,” said Michael Keller, chief brand officer for American Dairy Queen Corp. “We hear stories on that day and continuously throughout the year from families with children who were patients at Children's Miracle Network Hospitals, as well as from friends and neighbors who are so eager to help. This day of goodwill for children touches all of us in communities throughout North America. We appreciate everyone who supports Children's Miracle Network Hospitals by participating in Miracle Treat Day."

     

    Dairy Queen will feature Oreo® as the Miracle Treat Day “Blizzard Treat of the Day.” The Oreo Blizzard reigns as the most popular flavor since the first one was served upside down with a spoon in 1985. All currently featured flavors will be available on Miracle Treat Day.

     

    The Dairy Queen system is proud to be one of the top ten contributors to Children’s Miracle Network Hospitals, having raised $86 million since 1984.  Last year on Miracle Treat Day, Dairy Queen locations across the U.S. and Canada raised $5.5 million for 170 Children’s Miracle Network hospitals.

     

    The incredible popularity of the Blizzard brand led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3 million members strong, while the DQ® Facebook fan page has more than 2.9 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

    For more information about Miracle Treat Day or Dairy Queen, visit MiracleTreatDay.com or DairyQueen.com.

     

    About Children’s Miracle Network Hospitals
    Children’s Miracle Network Hospitals® raises funds for 170 children’s hospitals across North America, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save an improve the lives of as many children as possible. Learn more at CMNHospitals.org.

     

    About ADQ:

    American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,700 Dairy Queen® stores in the United States, Canada and other foreign countries.  ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

     

     

     

     

  53.  

    Dairy Queen® Introduces New Blizzard® Treat Flavor

    German Chocolate Brownie is May Blizzard of the Month

    MINNEAPOLIS – The Dairy Queen® system is serving up a new, decadent German Chocolate Brownie as the featured Blizzard® of the Month for May. 

    Made with a rich mix of chewy brownie pieces, pecan bits, caramel and coconut blended with creamy vanilla soft serve, the German Chocolate Brownie Blizzard Treat is available at all participating Dairy Queen and DQ Grill & Chill® locations nationwide throughout May.

    “We understand the need for consumers to satisfy indulgences from time to time and our new German Chocolate Brownie Blizzard Treat does just that," said Michael Keller, chief brand officer for American Dairy Queen Corp. "It's a delicious flavor combination that is perfect for snack time or an after-lunch or dinner dessert.

    The Dairy Queen system began blending simple combinations of brownie pieces, nuts, candies, cookies, fruits and DQ® soft serve in 1985 to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Brownie Batter, Caramel Toffee Cookie, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.

     

    Many Blizzard Treat flavors, including German Chocolate Brownie, can be made into delicious cakes, perfect for birthdays, Mother’s Day and holidays such as Memorial Day.
     

    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and Dairy Queen Facebook fan page in 2008.  Today, the Fan Club is 3 million members strong while the DQ Facebook fan page also has more than 3 million friends.  Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.
     
    For more information about Dairy Queen, visit the website at DairyQueen.com.

  54. Dairy Queen® Kicks off Miracle Balloon Campaign on June 1

    TAMPA/ST. PETERSBURG, Fla. -- On June 1, participating Dairy Queen® locations throughout the Tampa/St. Petersburg area will kick off the Miracle Balloon Campaign to benefit Children's Miracle Network Hospitals®. At that time, Miracle Balloons will be sold for $1 each with local proceeds to benefit All Children’s Hospital in St. Petersburg. 

     

    Dairy Queen locations throughout Florida’s west coast raised $170,775 for the hospital's Sleep Study Center and since 1985 have raised more than $370,000 for All Children’s Hospital. 

     

    ###

    About All Children’s Hospital

    Children are the sole focus of All Children’s Hospital and its new, million-square-foot St. Petersburg, Fla. campus devoted to pediatric specialty care. The ten-story All Children’s Hospital and its adjacent Outpatient Care Center is the only hospital on Florida’s west coast totally devoted to children’s care -- a leader in pediatric treatment, education, research and advocacy.

  55. Golden Valley Resident Wins New Car from Dairy Queen®

    Mini Cooper Countryman awarded for winning video submission in the

    DQ® Mini Blizzard® TREATment online contest

     

    GOLDEN VALLEY, Minn. (June 30, 2011) – Nick Kallies is the owner of a really “sweet” ride, a brand new Mini Cooper Countryman car, courtesy of Dairy Queen®.  The Golden Valley resident was chosen by DQ® Facebook fans as one of six winners in the company’s Mini Blizzard® TREATment online contest. 

    Focused on spreading smiles and stories in local communities throughout the U.S., the DQ system asked fans to submit creative videos featuring a “mini TREATment.”  Kallies’ video submission, entitled Marshmallow Now, Blizzard Later, portrayed a cute test to determine if left in a room alone with a marshmallow, would young kids give in to temptation and eat the marshmallow or resist eating it to receive a Mini Blizzard Treat reward.  Some kids resisted the temptation, others did not, but, in the end, all enjoyed a special Mini Blizzard Treat for their efforts. 

                “All of our winning videos are a real treat to watch,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “Each of our winners captured the fun and magic we serve up every day in our restaurants.”

    Kallies’ video along with the other five winning videos can be viewed at facebook.com/dairyqueen or DairyQueen.com.

    The videos submitted to the Dairy Queen Mini Blizzard TREATment online video contest were narrowed down to the top 24, which were posted to the DQ system’s Facebook page. The Dairy Queen system then asked its more than 3.3 million Facebook fans to vote on their favorite video entries.

  56. Minneapolis Resident Wins New Car from Dairy Queen®

    Mini Cooper Countryman awarded for winning video submission in the

    DQ® Mini Blizzard® TREATment online contest

     

    MINNEAPOLIS (June 30, 2011) –  Perek Lundquist is the owner of a really “sweet” ride, a brand new Mini Cooper Countryman car, courtesy of Dairy Queen®.  The Minneapolis resident was chosen by DQ® Facebook fans as one of six winners in the company’s Mini Blizzard® TREATment online contest.

                Focused on spreading smiles and stories in local communities throughout the U.S., the DQ system asked fans to submit creative videos featuring a “mini TREATment.”  Lundquist’s video submission, entitled Mini Blizzard Emergency, shows his two young nieces acting as doctors and giving him a Mini Blizzard Treat to save his life.

                “All of our winning videos are a real treat to watch,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “Each of our winners captured the fun and magic we serve up every day in our restaurants.”

    Lundquist’s video along with the other five winning videos can be viewed at facebook.com/dairyqueen or DairyQueen.com.

    The videos submitted to the Dairy Queen Mini Blizzard TREATment online video contest were narrowed down to the top 24, which were posted to the DQ system’s Facebook page. The Dairy Queen system then asked its more than 3.3 million Facebook fans to vote on their favorite video entries.

  57. Blizzards of Miracles: Thursday, Aug. 11th is DQ® Miracle Treat Day Sixth annual fundraiser benefits Children’s Miracle Network Hospitals®

     

    MINNEAPOLIS—On Thursday, Aug. 11, communities throughout the United States and Canada will make miracles for children during the sixth annual Dairy Queen® Miracle Treat Day. On that day, $1 or more from every Blizzard® Treat sold at participating locations will be donated to Children’s Miracle Network Hospitals®, a charity that raises funds for 170 children’s hospitals across the United States and Canada.

    Miss America 2011 Teresa Scanlan, a national goodwill ambassador for Children's Miracle Network Hospitals, will serve as honorary spokesperson for DQ® Miracle Treat Day. Since 1989, Miss America titleholders have supported Children’s Miracle Network Hospitals, helping with fundraising and visiting hospitalized children.

                “Miracle Treat Day has become one of summer’s most celebrated events and something that our customers and franchisees really look forward to,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. “We hear stories from families with children who were patients at a Children's Miracle Network Hospital, as well as from friends and neighbors who are so eager to help. This day of goodwill for children touches all of us in communities throughout the United States and Canada. We appreciate everyone who supports Children's Miracle Network Hospitals by participating in Miracle Treat Day."

    Although the new Nutter Butter® Blizzard Treat is the Blizzard of the Month for August, Oreo® Cookie will be the Miracle Treat Day “Blizzard of the Day.” The Oreo Blizzard Treat still holds the title as the most popular Blizzard flavor since the first Blizzard Treat was served upside down with a spoon in 1985. All currently featured flavors will be available on Miracle Treat Day.

    The Dairy Queen system is proud to be one of the top 10 contributors to Children’s Miracle Network Hospitals, having raised $86 million since 1984. Last year on Miracle Treat Day, Dairy Queen locations across the United States and Canada raised nearly $5 million for 170 Children’s Miracle Network hospitals.

    The incredible popularity of the Blizzard Treat brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3.1 million members strong while the DQ Facebook fan page has more than 3.4 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

    For more information about Miracle Treat Day or the Dairy Queen system, visit MiracleTreatDay.com or DairyQueen.com.

  58. THE COCA-COLA COMPANY INVITES THE TWIN CITIES TO EXPERIENCE THE FOUNTAIN OF THE FUTURE

     

    Coca-Cola Freestyle®,The New Touch Screen Fountain

    Offers 125 Beverage Brands

     

    ATLANTA, June 1, 2011Coca-Cola Freestyle®, The Coca-Cola Company’s new proprietary fountain, is entering the Twin Cities later this month, marking the first time Coca-Cola Freestyle will be available in Minnesota.  Locally based customers of The Coca-Cola Company, Dairy Queen and DAVANNI’S, will offer the exciting new fountain technology at select locations.

    The sleek, stylish new fountains are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie brands – including many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.  The self-serve fountains – which represent a complete departure from anything The                 Coca-Cola Company has offered previously – were in development for more than four years prior to launching in 2010. 

    “We have created a concept that is quickly becoming recognized as the soda fountain of the future – a representation of the way people will experience Coca-Cola beverages years from now,” said Gene Farrell, vice president and general manager, Coca-Cola Freestyle.

    Coca-Cola Freestyle is now available in more than 500 restaurants and 25 markets across the U.S., including Atlanta, Baltimore, Chicago, Dallas, Jacksonville, Orlando, Phoenix, Salt Lake City and Northern and Southern California. The Company plans future U.S. introductions throughout 2011.

     “DAVANNI’S Pizza and Hoagies is very excited about introducing Coca-Cola Freestyle in our shops,” said Mick Stenson, Owner and President, DAVANNI’s Pizza and Hoagies. “Not only do the fountains offer existing customers more options, but they present a fantastic occasion to generate new trial.  We anticipate spreading the message about Coca-Cola Freestyle via social media, making us a relevant choice for new generations of loyal customers.”

    -more-

     

    “The Dairy Queen system is thrilled to be one of the first restaurant concepts in Minnesota to test Coca-Cola Freestyle,” said John Gainor, president and CEO of International Dairy Queen, Inc.  “We believe our customers will find this innovative new beverage technology truly complements the duality of our delicious food and world-famous treat offerings.”

    In-market results from 2010 indicate an increase in beverage servings, total transactions and total restaurant sales.

    Coca-Cola Freestyle uses unique, proprietary PUREPOUR TECHNOLOGY™ and has the capacity to dispense more than 100 beverage varieties in the same amount of space as a standard eight-valve machine. 

    Consumers can find their nearest Coca-Cola Freestyle location at www.Facebook.com/cocacolaFreestyle.  

     

    About Coca-Cola Freestyle®

    The sleek, stylish new fountains are touch screen operated, enabling consumers
    to select from more than 100 regular and low-calorie brands. Many varieties of waters, sports drinks, lemonades and sparkling beverages are now available to U.S consumers exclusively on Coca-Cola Freestyle.  Coca-Cola Freestyle uses unique, proprietary PUREPOUR TECHNOLOGY™ and has the capacity to dispense more than 100 brands in the same footprint as a standard eight-valve machine.  Coca-Cola Freestyle is now available in more 500 outlets and 25 markets across the U.S., including Atlanta, Baltimore, Chicago, Dallas, Jacksonville, Orlando, Phoenix, Salt Lake City and Northern and Southern California. The Company plans future U.S. introductions throughout 2011. Consumers can experience Coca-Cola Freestyle virtually at
    www.facebook.com/cocacolafreestyle. 

     

    -more-

     

     

     

     

    The Coca-Cola Company

    The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  The Company’s portfolio includes 15 billion dollar brands, including Coca-Cola, recognized as the world’s most valuable brand, as well as Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

     

    About American Dairy Queen Corporation

     American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and other foreign countries.  ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

     

     

    About DAVANNI’S Pizza & Hot Hoagies®

    Pizza & Hot Hoagies was founded on October 1, 1975 and has now grown to 21 restaurants, all located within the Twin Cities metropolitan area.  DAVANNI’S has always been, “Local & Legendary.”®  The company is proud of its local roots, being founded by three boyhood friends from Edina; two and the three remain actively involved in day to day operations. DAVANNI’S restaurants are often neighborhood gathering places, as 20 of the 21 shops offer party and meeting rooms. The taste of DAVANNNI’S food is truly legendary.  DAVANNI’S Pizzas are made to order, offering customers a choice of three crusts, three sauces and over 20 toppings.  There are now 19 different Hot Hoagies on the DAVANNI’S menu, offering a variety of toppings on three different breads.  The DAVANNI’S menu offers something for everyone, including Calzones, Pasta, Lasagna, Gourmet Salads and Desserts.  DAVANNI’S also specializes in large orders and catering.  Customers can eat in, take out or choose delivery.  Coca-Cola has been the only beverage partner at DAVANNI’S since Day 1. 

     

  59. DQ® Orange Julius® Opens in Montclair

    Dairy Queen® brings newest treat concept to the city

     

    MONTCLAIR, Calif. — The Dairy Queen® system always has been about sharing smiles and stories. Now the treat category leader and one of the leaders in quick service restaurants has opened its newest, most exciting treat concept, a DQ® Orange Julius® store in Montclair. The location, which also features a drive-thru, offers all of the amazing Dairy Queen soft-serve treats and cakes as well as Orange Julius products including an array of fruit beverages and smoothies. Located at 4467 Mission Blvd., across from the Tiki Drive-in Theater, the 1,600 square-foot restaurant employs a staff of 13.

    “I am thrilled to have the DQ Orange Julius store in Montclair open and ready to serve our customers,” said new operator John Roberts. “The Dairy Queen system is the worldwide treat leader and we’ve paired an innovative, exciting design with a fabulous selection of cravable treats including all of the Dairy Queen and Orange Julius favorites. Our customers will love what we’re bringing to the Montclair community.”

    The DQ Orange Julius store in Montclair features DQ favorites,  such as the iconic Blizzard® Treats, MooLatté® frozen coffee flavored beverages, Blizzard Cakes and a wide variety of other soft-serve items, as well as the full line of Orange Julius premium fruit smoothies and fruit-blended beverages. 

    Customers entering the restaurant will be welcomed by the warm, sweet aroma of made-fresh-daily waffle bowls and cones, which are served plain or dipped in chocolate. Waffle bowl sundaes come with a complete line of toppings. 

    “We are looking to provide the Montclair community with a great treat location, from that morning smoothie to the after-the-movie Blizzard Treat,” said Roberts.

    For more information about the Dairy Queen system, visit www.dairyqueen.com.

     

    Montclair DQ Orange Julius store at a glance:

    Employees:                                   13

    Square footage:                           1,600 square feet

    Interior seating:                             25

    Outside seating:                            8

    Hours of operation:                       10 a.m. to 10 p.m. seven days a week

    Contact Information:                     Store phone number: 909-627-0444

     

  60. Dairy Queen® Goes Nuts with Newest Blizzard® Flavor

    Caramel Nut Roll makes debut as the November Blizzard of the Month

    MINNEAPOLIS – The Dairy Queen® system has gone nuts, literally, with the introduction of the new Caramel Nut Roll Blizzard® Flavor Treat as the featured Blizzard of the Month for November.

    A delectable combination of gooey caramel fudge topping, marshmallow topping and peanuts blended with creamy DQ® vanilla soft serve, the Caramel Nut Roll Blizzard Treat is available at all participating Dairy Queen and DQ Grill & Chill® locations throughout the country beginning Tuesday, Nov. 1.

                Also in November, the Dairy Queen system will offer the Cheeseburger Lovers Deal featuring a double cheeseburger and a Mini Blizzard Treat for just $3.99. 

    “November is a big month for us with the debut of Caramel Nut Roll and our Cheeseburger Lovers Deal, which promotes the duality of our brand with a great food offer and features our signature Blizzard Treat,” said Lane Schmiesing, vice president of Product & Brand Marketing for American Dairy Queen Corporation. “At Dairy Queen restaurants, good isn’t good enough. We are focused on consistently offering our customers the best value, the highest quality and the most memorable experience.”  

                The Dairy Queen system began blending simple combinations of candies, nuts, cookies, fruits, and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Nutter Butter®, Triple Chocoholic, German Chocolate Brownie, Swiss Almond Crunch, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as a featured Blizzard of the Month, a program that began in 2003.

    Living the treat company’s new tagline “So Good It’s RiDQulous™,” many Blizzard Treat flavors, including Caramel Nut Roll, can be made into delicious DQ Cakes, perfect for birthdays, fall gatherings and holidays such as Thanksgiving.

    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 3.4 million members strong while the DQ Facebook fan page has more than 3.7 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

    For more information about the DQ system, visit the website at DairyQueen.com.

  61. Dairy Queen® Continues International Expansion

    QSR treat leader announces first locations in Macau and Egypt

     

    MINNEAPOLIS – Dairy Queen® has announced plans for international expansion in 2010 that will include the opening of its first locations in Macau and Egypt. 

    “It was more than 50 years ago that we first expanded beyond the U.S. and Canada,” said John Gainor, president and CEO of International Dairy Queen, Inc.  “Since then we’ve always viewed the international marketplace as a huge opportunity for our brand.  We look forward to introducing great Dairy Queen products, including our signature Blizzard® Flavor Treats to our friends in Macau and Egypt.”

    In Macau, which along with Hong Kong makes up the two special administrative regions of China, the Hon Hoi Group (International) Co. Ltd will open two Dairy Queen locations within the year. The first is expected to open this spring. The Hon Hoi Group has multiple restaurants in Macau, China and Canada, including Chinese, Japanese and Thai food concepts. Macau is the most densely populated region in the world with an economy that is tourism-driven.

    The move into Egypt marks the 20th country where Dairy Queen will have a presence.  Boraie Development, an Egyptian, family-run company with businesses in New Jersey and Egypt, will open the first DQ® Grill & Chill® restaurant in Cairo this summer, which will serve the same delicious food and treats found on Grill & Chill menus in North America, with some local menu options as well. In addition to Cairo, there is the potential to open 40 to 50 restaurants throughout four to five additional Egyptian cities. With an estimated population of 83 million, Egypt is widely regarded as an important political and cultural center both in Africa and the Middle East and is enjoying a rapidly developing economy.

     “International consumers are very open to trying new brands and are looking for high-quality food options,” said Rose Nichols Zinkel, Director of International Development for International Dairy Queen, Inc. “Macau and Cairo are two markets where consumers eagerly are awaiting the opening of these Dairy Queen locations.”

    Dairy Queen currently has 652 locations outside the U.S. and Canada with 530 of those locations in Asia.

    For more information about Dairy Queen, visit DairyQueen.com.

  62. DQ® DELIVERS ST. PATRICK’S DAY CHEER

    Mint Oreo® Returns as Blizzard® of the Month for March

                                                                                        

    MINNEAPOLISDairy Queen® goes green all month long with the cool, Mint Oreo® Blizzard®, the featured Blizzard of the Month for March.

     As green as the Emerald Isle, the Mint Oreo Blizzard Treat is available at all DQ and DQ Grill & Chill® locations nationwide throughout the month of March.  The Mint Oreo Blizzard is a flavorful mix of Crème de Menthe topping, Oreo cookies and creamy DQ® soft serve.  Many Blizzard flavors, including Mint Oreo, can be made into delicious cakes, perfect for holidays such as St. Patrick’s Day and birthdays. 

    “Mint Oreo is a seasonal favorite and one of our most popular Blizzard flavor combinations,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “It has become a DQ tradition to feature the Mint Oreo Blizzard in March.”

    The Mint Oreo Blizzard is one of several one-of-a-kind flavors that have become Blizzards of the Month, a promotion that began in 2003. Since 1985, Dairy Queen has been blending simple combinations of candies, cookies, fruit and nuts with DQ soft serve to create the signature Blizzard Flavor Treat. 

    The incredible popularity of the Blizzard brand is what led Dairy Queen to initiate the Blizzard Fan Club in 2005. Today the Fan Club has 2.2 million members. Log on to the Web site at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the Web site at www.DairyQueen.com.

     

  63. Making Miracles on August 5th

    Fifth Annual DQ® Miracle Treat Day Benefits Children’s Miracle Network 2010 Miss America serves as honorary spokesperson

     

    MINNEAPOLIS Dairy Queen® will host the 5th Annual Miracle Treat Day in the U.S. on Thursday, August 5, when $1 or more from every Blizzard® sold at participating locations on that day will be donated to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.

    Miss America 2010 Caressa Cameron, a national goodwill ambassador for Children's Miracle Network, will serve as honorary spokesperson for Dairy Queen’s Miracle Treat Day.  Miss America titleholders have been involved with Children’s Miracle Network, visiting hospitals and helping with fundraising activities since 1989.

                “All of us who participate in Miracle Treat Day have special stories to share,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “We have Dairy Queen families for which this day really hits home as they have children who have been or currently are being treated at Children’s Miracle Network Hospitals.  We also have people from all walks of life who not only have inspiring stories, but come out in force to make Miracle Treat Day a success.”

    Dairy Queen will feature Oreo® as the “Miracle Treat Day “Blizzard of the Day.” The Oreo Blizzard still reigns as the most popular flavor since the first one was served upside down with a spoon in 1985.  Celebrating the Blizzard’s 25th birthday throughout 2010, there now are 108 different Blizzard flavors.  All currently featured flavors will be available on Miracle Treat Day.

    Dairy Queen is one of the top ten contributors to Children’s Miracle Network raising more than $81 million since 1984.  Last year on Miracle Treat Day, Dairy Queen locations across the U.S. and Canada raised $4.6 million for 170 Children’s Miracle Network hospitals.  In Canada, Miracle Treat Day will be held on August 12.

    The incredible popularity of the Blizzard Flavor Treat led Dairy Queen to initiate the Blizzard Fan Club which has already grown to more than 2.2 million members (log on to BlizzardFanClub.com).  For more information about Miracle Treat Day or Dairy Queen, visit MiracleTreatDay.com or DairyQueen.com.

  64. Dairy Queen® Debuts New Flavors to Celebrate 25th Birthday of the Blizzard® Ooey Gooey Caramel Brownie is the Blizzard of the Month for April

     

    MINNEAPOLISWinter 2010 has been the season of the blizzard, but at Dairy Queen® there is a different type of Blizzard® stirring up excitement. To celebrate the 25th birthday of its flagship treat, Dairy Queen will introduce new Blizzard Treat flavors beginning with the Ooey Gooey Caramel Brownie as April’s Blizzard of the Month. 

    Available at all Dairy Queen and DQ® Grill & Chill® locations nationwide throughout April, the Ooey Gooey Caramel Brownie Blizzard is a decadent mix of moist fudge brownie pieces, rich chocolate chunks and swirls of caramel blended with creamy DQ soft serve.  

    As part of the birthday celebration, participating Dairy Queen locations will host a Customer Appreciation Week April 19-25 when customers can buy one Blizzard and get a second for 25 cents.

    “2010 will go down in history as the year of the blizzard and that will be especially true for Dairy Queen. We are kicking off a party that starts with this new Blizzard flavor and our customer appreciation week and continues through the summer,” said Michael Keller, chief brand officer for International Dairy Queen. “We’ve introduced more than 100 flavors since the first Blizzard was served upside down with a spoon 25 years ago.  The Ooey Gooey Caramel Brownie kicks off four months of outstanding new Blizzard flavors during this monumental year that will surprise and delight our customers.”

    Perhaps one of the most imitated treats since the ice cream cone, the Blizzard has become an international treat phenomenon since its debut in 1985 when Dairy Queen began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve, to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Midnight Truffle, Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.

    Many Blizzard flavors, including Ooey Gooey Caramel Brownie, can be made into delicious cakes, perfect for Easter, birthdays and other special occasions.

    The Ooey Gooey Caramel Blizzard will be supported by national advertising.

    The incredible popularity of the Blizzard brand is what led Dairy Queen to initiate the Blizzard Fan Club in 2005. Today the Fan Club is nearly 2.3 million members strong and growing. Log on to the Web site at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the Web site at DairyQueen.com.

  65. THE BLIZZARD®MOBILE TOUR SCHEDULE

    THE TREAT’S ON US!

     

    Milwaukee                                                                                        April 2 - 3

    New York City                                                                                 April 8 - 9

    Washington, D.C                                                                            April 15 - 16

    Charleston, W.Va.                                                                          April 18 - 19

    Lexington, Ky.                                                                                 April 23 - 24

    St. Louis                                                                                           April 26 - 27

    Omaha, Neb.                                                                                    April 30 - May 1

    Champaign, Ill.                                                                                May 5 - 6

    Chicago                                                                                            May 9 - 10

    Toronto                                                                                             May 17 - 18

    Cleveland                                                                                         May 24 - 25

    Pittsburgh                                                                                        May 28 - 29

    Columbus, Ohio                                                                             June 1 - 2

    Atlanta                                                                                               June 8 - 9

    Nashville, Tenn.                                                                              June 11 - 12

    Louisville, Ky.                                                                                  June 16 - 17

    Springfield, Mo.                                                                               June 21 - 22

    Dallas                                                                                                            June 26 - 27

    Phoenix                                                                                            July 3 - 4

    Los Angeles                                                                                                July 9 - 10

    Portland, Ore.                                                                                  July 15 - 16

    Seattle                                                                                               July 18 - 19

    Vancouver, B.C.                                                                             July 26 - 27

    Minneapolis                                                                                     August 5 - 6

    Calgary, B.C.                                                                                   August 12 - 13

  66. Happy Birthday, Blizzard®

    The Dairy Queen® Blizzard Treat Turns 25 

    2010 is a big year for Dairy Queen®. Not only does the treat industry leader turn 70, but the iconic DQ® Blizzard Flavor Treat turns 25. Perhaps one of the most imitated ice cream innovations since the ice cream cone, the Blizzard has had an exciting 25 years from its debut in 1985 when more than 75 million were sold the first year to a featured segment on Donald Trump’s The Apprentice; from a place in Guinness World Records to taking center stage in helping to raise more than $84 million for 170 Children’s Miracle Network pediatric hospitals. Four Miss America title holders, entrepreneur and Dallas Mavericks owner Mark Cuban and popular actress and singer Marie Osmond are but a few of the celebrities who have tried their hand at making and serving DQ’s iconic treat.  Famous former DQ employees include U.S. Attorney General under the George W. Bush administration John Ashcroft, actress and talk show host Bonnie Hunt, rock singer Gwen Stefani and country music superstar Martina McBride.

    1985      The Blizzard bursts onto the scene, served upside down with a spoon, and to this day it’s the iconic treat’s signature trademark. More than 75 million Blizzards in 20 different flavors were sold during the first year alone.

    1986      Casey Kasem does the voiceover in the first Blizzard commercials. 

    Dick Clark becomes a spokesperson for the DQ brand and appears in several Blizzard commercials.  

    2002      Dallas Mavericks owner Mark Cuban manages a Dairy Queen for a day, learns to make Blizzards and serves them to customers.           

    Alan Schmidt dubs himself, “The DQ Blizzard Guy” and completes his goal of eating a Blizzard in every state with his visit to a Dairy Queen in Alaska for his 50th Blizzard.

                  In the movie About Schmidt, Jack Nicholson goes into a Dairy Queen and orders a medium Blizzard with Reese’s® Pieces® and cookie dough.

    2003      Dairy Queen gives customers a featured “Blizzard of the Month” including unique and original seasonal favorites such as Pumpkin Pie, Yule Flip Peppermint Chip® and Choco Cherry Love®.

    2004      Blizzard takes center stage in the first ever North American Miracle Treat Day.  Proceeds from Blizzards sold annually during Miracle Treat Day in August benefit 170 Children’s Miracle Network hospitals. 

    Dairy Queen introduces green tea Blizzards in China.

    2005      Blizzard is inducted into the Guinness World Records as the “World’s Largest Frozen Treat.” The Blizzard, made in Springfield, Mass., was 22 feet high, weighed 8,244 pounds, and contained more than 700 gallons of soft serve and 3,000 pounds of crushed Oreos.

                  Dairy Queen launches the Blizzard Fan Club, which has grown to 2.2 million members.

                  Blizzard is a featured segment on The Apprentice, Donald Trump’s reality show on NBC.

    2008      Dairy Queen partners with Girl Scouts of the USA to introduce the Girl Scouts Thin Mint Cookie Blizzard.  Dairy Queens served more than 10 million Thin Mint Cookie Blizzards in one month, making it the most popular limited time Blizzard flavor ever.

    2009      Oreo® still holds the record as the most popular Blizzard flavor, followed by Chocolate Chip cookie dough, M&M’s®, Reese’s Peanut Butter Cups® and Butterfinger®.

    2010      There now more than 100 unique Blizzard flavors.

                  The first-ever Dairy Queen Blizzard®mobile makes an exciting 25-city tour to celebrate the iconic treat’s 25th birthday with games, activities, prizes and free Blizzards.

                            In the biggest news since the first Blizzard was turned upside down, Dairy Queen launches a new Mini size Blizzard. Served in specially designed cups, the Mini is about half the size of a small 12 oz. Blizzard debuts August 2010.

  67. Dairy Queen® Launches the 25th Birthday of the Blizzard®

    with a Head-Turning Blizzard®mobile

    Celebration kicks off in New York City April 8

    highlighted by giveaways of new Mini Blizzards

     

    MINNEAPOLISMartina McBride, Gwen Stefani, Mark Cuban and Warren Buffett have all served Dairy Queen® Blizzard® Flavor Treats from behind the counter. Now as part of its 25th birthday celebration, the iconic Blizzard hits the open road.

                Treat category leader Dairy Queen unveiled a custom-designed Blizzard®mobile that will roll out to 25 cities across the U.S. and Canada, distributing more than 75,000 free new Mini Blizzards, about half the size of a small 12 oz. Blizzard, which will be available in DQ® restaurants in August. The tour, which kicks off in New York on April 8 and 9, will be a high energy celebration around the Blizzardmobile that includes activities, games, music, a chance to win prizes and giveaways of the free Minis, all while raising awareness and funds for Children’s Miracle Network.

    The entire world can connect with the Blizzardmobile by tracking it online at Facebook.com/DairyQueen through photos, videos and blog posts. A complete list of future tour stops and dates is also available on Facebook. Visitors online will also find a series of webisodes starring Blizzard’s first family the Blizzmanns. The webisodes trace the Blizzmanns’ life on the road chasing the Blizzardmobile complete with sing-a-longs, teenage crushes, a run-in with the police and make-up lessons from disgruntled clowns.

    In addition, Dairy Queen is hosting several other activities online including photo and video contests.  The celebrations and contests will be promoted on Facebook.com/DairyQueen, Twitter.com/DairyQueen and blog.DairyQueen.com.

                “This is a momentous chapter in Dairy Queen history as we celebrate the 25th birthday of our signature Blizzard Treat and the 70th anniversary of the brand,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “Dairy Queen is all about connecting with our customers and the Blizzardmobile will engage Blizzard fans all over North America with the treat they love in exciting new ways. This is a one-of-a-kind celebration for an iconic brand with a vehicle that will be hard to miss both in person and through an integrated online marketing campaign.”

    The Blizzardmobile

    The body of the Blizzardmobile is shaped like the 25th birthday cup topped with an Oreo® Blizzard, including the red spoon. Red spoons also decorate the top of the truck’s cab and serve as windshield wipers. Upside down Blizzard cups have replaced the side mirrors. Red lips, a staple of Dairy Queen’s television commercials, adorn the front, side and rear of the truck. The side panels will open into the truck’s interior where more than 2,000 Blizzard samples will be served in each city.

    “Our goal was for this truck to really stand out as it drove through cities and towns across North America,” said Keller.  “And I’d say we accomplished that. It’s definitely noticeable.”   

    Custom designed for fun with activities that will connect Blizzard fans with their favorite treat, the Blizzardmobile will stop at several select locations in each of the 25 cities during the tour. Some stops will feature an extensive celebration that includes an emcee, music, photo opportunities, a “snow  storm,” free Mini Blizzards and a chance to experience the Blizzard® Blaster – a giant, upside down, inflatable  Blizzard cup filled with chilled, swirling scented air. Blizzard fans will don goggles and arctic mittens fashioned with oversized spoons as they step into the Blizzard Blaster for 25 seconds to try and grab coupons, amid swirling confetti, for prizes. Some stops will be quick sampling events at local DQ stores determined by Blizzard fan club members who will vote to decide at which location the vehicle will stop.

    Online Promotions

                Fans also can join in the festivities online with two creative promotions, “Operation Happy Birthday” and “Capture the Cup.”

    “Operation Happy Birthday” launches May 1 on the Dairy Queen blog and invites bloggers, video bloggers, families and anyone with a camera, camcorder or mobile recording device to record and submit a video clip, no longer than one minute, with their most original, creative or funny version of singing “Happy Birthday” to the Blizzard. Purchase not required and submission information is available May 1 at blog.DairyQueen.com. The challenge ends Aug. 1, when 100 videos will be selected and featured on Dairy Queen’s Facebook page and YouTube channel (YouTube.com/dqvideos). The top 100 entrants will receive a $25 Dairy Queen gift card.  

    The "Capture the Cup" photo contest launches on June 1 on the Dairy Queen Facebook page and invites DQ fans to submit photos of themselves interacting with a Blizzard in both fun and unique situations and places. Fan votes throughout the contest will determine the best photo. The winning photographer will be awarded free Blizzards for a year.  The contest and voting run from June 1 – July 31. Information and rules will be posted to Facebook.com/DairyQueen by June 1.

    A Season of New Blizzard Flavors

                In new flavor news, Dairy Queen continues the 25th birthday of the Blizzard celebration in-store with new Blizzards beginning in April with the Ooey Gooey Caramel Brownie Blizzard. New Blizzard of the Month flavors also will be introduced in May, June and July.

                Then from April 19-25 Dairy Queen locations will celebrate Customer Appreciation Week when fans can buy one Blizzard and get a second for 25 cents.

    “Our fans own the brand and we are celebrating their loyalty with what we know will be an amazing Customer Appreciation Week. This is our biggest in-store promotion of the year and it’s just in time for treat season,” added Keller. “The primary experience with the Blizzard is in the hearts and minds of our customers.  When we introduced the Blizzard in 1985 it changed the concept of treats.  We were the first and continue to be the best.”

    The incredible popularity of the Blizzard brand is what led Dairy Queen to initiate the Blizzard Fan Club in 2005. Today the Fan Club is nearly 2.3 million members strong and growing. Log on to the Web site at BlizzardFanClub.com. Members receive six free Blizzards a year.

    For more information about Dairy Queen, visit the Web site at DairyQueen.com.

  68. Dairy Queen® Launches Integrated National TV and Social Media Campaign for the 25th Birthday of the Blizzard® Commercial and webisodes feature Blizzard®mobile and Blizzard first family

     

    MINNEAPOLIS – Dairy Queen® kicks off the 25th birthday of the Blizzard® in April with a national television advertising campaign, which for the first time will air during prime time network broadcasts, integrated with a unique digital campaign of 20 to 30 webisodes.

    The live action spots and webisodes introduce the Blizzmanns, Blizzard’s first family.  The television campaign chronicles their frenzied and comedic quest to catch the new custom-designed Blizzard®mobile while the webisodes are a series of “home movies” shot by a second production crew and the Blizzmanns themselves as they follow the Blizzardmobile all summer. These vignettes, shot in cities including Atlanta, Minneapolis and L.A., will be posted to the DQ Facebook page: Facebook.com/DairyQueen.  Fans can log on to get a closer look into the Blizzmanns’ life on the road complete with sing-a-longs, teenage crushes, a run-in with the police and make-up lessons from disgruntled clowns.

    In April, the actual Blizzardmobile embarks on a 25-city tour throughout the U.S. and Canada bringing a celebration that includes high energy activities, games, a chance to win prizes and serving more than 75,000 free new Mini Blizzards, about half the size of a small 12 ounce Blizzard, that will be available in DQ® restaurants in August. The Mini is the biggest news from Dairy Queen since the Blizzard announcement 25 years ago and will be featured in national advertising in August.

                “This is a huge year for the Blizzard and for the Dairy Queen system and we hope to turn the Blizzard loving world upside down with all of our initiatives,” said Michael Keller, chief brand officer for International Dairy Queen. “The integrated campaign will build excitement for the Blizzardmobile, the Blizzard’s 25th, new flavors and the DQ Blizzard brand.”

                Setting the Dairy Queen campaign apart is the integration of television and online creative.  In addition to the two production units, one each for television and digital, several of the webisodes are talented-generated. The webisodes will be posted online at the same time that the television spots with the Blizzmanns and the Blizzardmobile begin airing on April 5. Both were created by Grey New York.

    The Blizzmanns find themselves in one humorous situation after another in the television commercials and in the webisodes as they follow the Blizzardmobile. 

                “The campaign is fun, dramatic and memorable.  Each commercial and webisode tells a story tracing the travels of our Blizzard first family,” Keller said. “The beauty of the campaign is that the commercials and webisodes also can stand alone. There is a story within each one.”

                The Blizzmanns commercials will air in prime time during such popular shows as American Idol, Glee and 30 Rock, as well as Today and Good Morning America.  This marks the first time Dairy Queen has created webisodes to market the brand.

                Dairy Queen campaigns always have been about humor and portraying the brand as the world’s favorite quick service restaurant where smiles, stories and memories are created,” said Tor Myrhen, executive vice president, chief creative officer of Grey New York.  “With the Blizzmanns we focused on the incredible bond Dairy Queen has with its customers, particularly when it comes to the Blizzard and we’ve done it in such a way as to tell a story that works on both screens – television and online.”

                As part of the 25th birthday of the Blizzard, Dairy Queen also is launching several online initiatives, in addition to the webisodes, including photo and video contests and the opportunity for fans to track the Blizzardmobile on Facebook.com/DairyQueen, Twitter.com/DairyQueen and blog.DairyQueen.com. A complete list of tour stops, dates and times is available at DairyQueen.com.

    “Operation Happy Birthday” launches May 1 on the Dairy Queen blog and invites bloggers, video bloggers, families and anyone with a camera, camcorder or mobile recording device to record and submit a video clip, no longer than one minute, with their most original, creative or funny version of singing “Happy Birthday” to the Blizzard.  Information is available May 1 at blog.DairyQueen.com. The challenge ends Aug. 1, when 100 videos will be selected and featured on Dairy Queen’s Facebook page and YouTube channel (YouTube.com/dqvideos). The top 100 entrants will receive a $25 Dairy Queen gift card. 

    The "Capture the Cup" photo contest launches on June 1 on the Dairy Queen Facebook page and invites DQ fans to submit photos of themselves interacting with a Blizzard in both fun and unique situations and places. Fan votes throughout the contest will determine the best photo. The winning photographer will be awarded free Blizzards for a year.  The contest and voting run from June 1 – July 31. Information and rules will be posted to Facebook.com/DairyQueen by June 1.

                “It’s all about connecting with our customers on television, online and in our stores,” Keller said.  “Customers have been enjoying Dairy Queen for 70 years now and the Blizzard for 25. It’s the year to celebrate.”

    For more information about Dairy Queen, visit the Web site at DairyQueen.com.

  69. Dairy Queen® Introduces New Buster Bar as Blizzard® of the Month for May

    New flavor is part of the 25th birthday of the Blizzard

     

    MINNEAPOLIS Spring is in full swing and so is the culinary center at Dairy Queen®.  The time honored Dairy Queen Buster Bar® Treat served as the inspiration for the new Blizzard Treat Flavor which is the featured Blizzard of the Month for May. 

                Introduced during the 25th birthday celebration of the Blizzard, the new Buster Bar Blizzard is a decadent combination of hot fudge, peanuts and choco chunks blended with creamy vanilla DQ® soft serve. The original Buster Bar is a favored treat that has been sold for decades in local Dairy Queens.  Now, Dairy Queen, which celebrates its 70th anniversary this year, is paying homage to the Buster Bar, serving the new Blizzard as part of the celebration of its history and heritage.

                “Throughout this milestone birthday and anniversary year, for our signature Blizzard and our brand, we have a host of festivities planned,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “We are connecting with our customers in-store with new Blizzard flavors like Buster Bar, in local communities with our one-of-kind Blizzard®mobile, which is currently touring the country offering free Mini Blizzards, games and activities, and we are reaching out globally with videos, webisodes and contests consumers can access online.”

    Fans can track the Blizzardmobile at Facebook.com/DairyQueen through photos, videos and blog posts where a complete list of tour stops and dates is also available. Visitors online also will find a series of webisodes starring Blizzard’s first family, the Blizzmanns. The webisodes trace the Blizzmanns’ life on the road chasing the Blizzardmobile complete with sing-a-longs, teenage crushes, a run-in with the police and make-up lessons from disgruntled clowns.

    In addition, Dairy Queen is offering several other activities online including photo and video contests.  Information about the celebrations and contests is available on Facebook.com/DairyQueen, Twitter.com/DairyQueen and blog.DairyQueen.com.

                “This is a special year for us,” Keller added. “There’s so much to experience and enjoy.”

    Perhaps one of the most imitated treats since the ice cream cone, the Blizzard has become an international treat phenomenon since its debut in 1985 when Dairy Queen began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Buster Bar, Midnight Truffle, Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.

    Many Blizzard flavors, including Buster Bar, can be made into delicious cakes, perfect for picnics on Memorial Day, birthdays and other special occasions.

     The incredible popularity of the Blizzard brand is what led Dairy Queen to initiate the Blizzard Fan Club in 2005. Today the Fan Club is nearly 2.3 million members strong and growing. Log on to the Web site at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the Web site at DairyQueen.com.

  70. Dairy Queen® Launches Online Video Promotion Operation Happy Birthday celebrates the 25th birthday of the Blizzard®

     

    MINNEAPOLISDairy Queen® continues the celebration of the 25th birthday of its iconic Blizzard® Treat online with the launch of Operation Happy Birthday, a video promotion that runs from now through Aug. 1.

                Through Operation Happy Birthday anyone 18 years or older with a camera, camcorder or mobile device is invited to record and submit a video clip that’s no longer than one minute with an original, creative or funny version of an individual alone, with family, friends or a pet singing, rapping, rhyming, dancing or playing an instrument to the tune of happy birthday to the Blizzard Treat.  No purchase is necessary.

                “Operation Happy Birthday extends the online reach of our 25th birthday of the Blizzard celebration,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “As we travel the U.S. and Canada in our Blizzard®mobile handing out free new Mini Blizzard Treats as part of the 25th birthday, we see the excitement for the brand.  So even if you can’t make it to one of the parties on our 25-market Blizzardmobile tour, you can still share in the experience online and one way is through Operation Happy Birthday.”

    Participants who submit a video judged to be in the top 100 will receive a $25 Dairy Queen gift card and the video will be posted on the Dairy Queen blog and the Blizzard and Dairy Queen Facebook page. One video also will be selected for a coveted spot on the DairyQueen.com homepage.  

                Videos will be judged on creativity, originality, adherence to theme and the 60 second time limit, and the amount of page views generated after the video is posted to YouTube.com.  An entry form, rules and regulations are available at

    http://blog.dairyqueen.com/blizzard/operationhappybirthday/.

                “We are looking forward to some really fun, creative, innovative entries,” Keller said.  “This is a big year for Dairy Queen and we want to share the celebration with our customers in every way we can.”

                Operation Happy Birthday officially ends Aug. 1, however throughout the duration of the promotion, Dairy Queen will showcase entries on the Dairy Queen YouTube channel, Facebook fan page and Dairy Queen blog.

  71. Dairy Queen® Introduces New Strawberry Golden Oreo®

    as Blizzard® of the Month for June

    New flavor is part of the 25th birthday of the Blizzard celebration

     

    MINNEAPOLIS – Dairy Queen® has added another new Blizzard® flavor to the menu as part of the 25th birthday of the Blizzard.  Just in time for the start of the summer season, Strawberry Golden Oreo® is the featured Blizzard of the Month for June. 

                The new Strawberry Golden Oreo Blizzard is a sweet combination of strawberries and pieces of Golden Oreo cookie, a Kraft food product, blended with creamy vanilla DQ® soft serve.

    Kraft Foods is also title sponsor of Dairy Queen’s custom-designed Blizzard®mobile currently on a 25-market tour throughout the U.S. and Canada as part of the 25th birthday of the Blizzard celebration.

                “We've had a fantastic time connecting with our customers so far with the Blizzardmobile tour and creative online initiatives, and we are bringing that excitement to our restaurants with new Blizzard flavors,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “We also have tremendous partners in Kraft and Oreo, both of which are playing a huge role in the success of our Blizzard celebration.”

    Fans can track the Blizzardmobile at Facebook.com/DairyQueen through photos, videos and blog posts where a complete list of tour stops and dates also is available. Visitors online also will find a series of webisodes starring Blizzard’s first family, the Blizzmanns. The webisodes trace the Blizzmanns’ life on the road chasing the Blizzardmobile complete with sing-a-longs, teenage crushes, a run-in with the police and make-up lessons from disgruntled clowns.

    In addition, Dairy Queen is offering several other activities online including photo and video contests.  Information about the celebrations and contests is available on Facebook.com/DairyQueen, Twitter.com/DairyQueen and blog.DairyQueen.com.          

    Perhaps one of the most imitated treats since the ice cream cone, the Blizzard Treat has become an international phenomenon since its debut in 1985 when Dairy Queen began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Buster Bar, Midnight Truffle, Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo, Banana Cream Pie and now Strawberry Golden Oreo have delighted Dairy Queen fans as featured Blizzard Flavor Treats of the Month, a program that began in 2003.

    Many Blizzard flavors, including Strawberry Golden Oreo, can be made into delicious cakes, perfect for Father’s Day celebrations, birthdays and other special occasions.

    In the biggest news since Dairy Queen launched the signature Blizzard Treat 25 years ago, the treat category leader has announced the introduction of a new Mini size for the Blizzard, available nationally beginning in August.  Served in specially designed cups, the Mini Blizzard is about half the size of a small 12 oz. Blizzard. 

    The incredible popularity of the Blizzard brand is what led Dairy Queen to initiate the Blizzard Fan Club in 2005. Today the Fan Club is nearly 2.3 million members strong and growing. Log on to the Web site at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the Web site at DairyQueen.com.

  72. Dairy Queen® Announces Launch of New Mini Blizzard® This Summer

    News comes during Blizzard’s 25th birthday year

     

    MINNEAPOLIS – In the biggest news since Dairy Queen® launched the signature Blizzard® Treat 25 years ago, the treat category leader has announced the introduction of a new Mini size for the Blizzard, available nationally beginning in August.

     “The new Mini size should really connect with customers during our busiest time of the year which is very exciting,” said Michael Keller, chief brand officer for International Dairy Queen. “The Blizzard brand is our flagship and alone is greater in sales than any single ice cream treat competitor of ours. Being able to offer our customers something they really want on a brand platform they already love is big news.”

    Served in specially designed cups, the Mini Blizzard is about half the size of a small 12 oz. Blizzard and has been well-received and performed well in many test locations over the last nine months. The new Mini represents a portion size that seems to resonate with many different types of customers for many different reasons. 

    Based on test store performance, Keller expects the Mini to be a hit among many DQ customers. “We had more than 90 percent consumer satisfaction ratings on several key measures in our test markets for the new Mini. The size and price really appeal to many consumers and in fact create a very strong perceived value for the new Mini,” he said.

    In most stores, the Mini will likely be priced between $1.99 and $2.49. The Mini will be added to the current Blizzard size line up of 12 oz., 16 oz. and 21 oz.

    The Mini is just one of the many initiatives planned for the Blizzard as part of the 25th birthday celebration.

    “The Blizzard is a great story for Dairy Queen, particularly in this 25th birthday year, and the Mini is the latest chapter,” said Keller. “We will be out there sharing this news throughout the country for months because it seems like it is just that big.”

    For more information visit DairyQueen.com or join the Blizzard Fan Club at BlizzardFanClub.com.

  73. Dairy Queen® Expands in the Middle East

    Quick Service Restaurant and treat leader announces

    franchisee agreement in Saudi Arabia

                                                       

    MINNEAPOLIS – Dairy Queen® has signed an agreement with franchisee Al Safwa Food Group to open multiple locations in Saudi Arabia.  The move into Saudi Arabia marks the 17th country outside of the U.S. and Canada where Dairy Queen will have a presence.

                The first Dairy Queen is scheduled to open in Riyadh in spring 2011 with a projected total of 32 locations by 2015. Dairy Queen currently has locations in the Middle East countries of Bahrain, Oman, Qatar and the United Arab Emirates.

    “The international marketplace has become a major area of expansion for the Dairy Queen brand,” said John Gainor, president and CEO of International Dairy Queen, Inc. “International consumers really enjoy all that our brand has to offer and we look forward to bringing the great DQ® food and treats to Saudi Arabia."

                Riyadh-based Al Safwa Food Group, managed by Ihsan Dalati, is a new retail holding group whose members previously were involved in the casual dining segment in Saudi Arabia.

    DQ Grill & Chill® locations throughout Saudi Arabia will feature all of the soft-serve products that have made Dairy Queen an icon in the industry, such as the signature Blizzard® Treat, soft-serve cones with the curl on top, sundaes, frozen cakes and other delicious treats, including the MooLatté® Ice Blend Coffee Beverage, as well as great DQ Grill & Chill food offerings such as the infamous Chicken Strip Basket and delicious GrillBurgers®.

                Officially known as the Kingdom of Saudi Arabia, it is the largest Arab country in the Middle East.  With a strong economy, Saudi Arabia is one of the fastest growing countries in the world. The government plans to launch six new "economic cities" by 2020 that will diversify Saudi Arabia's petroleum-based economy with privatized industries such as telecommunications.

     “When we open in Saudi Arabia, Dairy Queen will have locations across the GCC countries and in Egypt;  we look forward to continuing our expansion in other neighboring Middle Eastern countries in the future," said Rose Nichols, director of international development for International Dairy Queen, Inc. "We predict that the Saudi market will be a huge success as Saudi consumers are eager to try new brands and products."

    Dairy Queen currently has more than 680 locations outside the U.S. and Canada.

    For more information about Dairy Queen, visit DairyQueen.com.

  74. Dairy Queen® Teams up with Oreo® and Kraft Foods to Celebrate the 25th Birthday of the Blizzard® Treat

    Kraft Foods Introduces Limited Edition OREO BLIZZARD Cookie and Sponsorship of the Birthday Celebration

     

    MINNEAPOLIS, MN (May 27, 2010) – First it was served upside down in a cup.  Now the iconic Blizzard® Treat taste can be found between two chocolate Oreo® wafers.

    As part of the 25th birthday of the Blizzard Treat, Dairy Queen® and Oreo, a Kraft Foods brand, have announced a Limited Edition Oreo® Blizzard® Cookie now available nationally in grocery stores and retailers including Walmart and Target. It’s the first time the frozen treat category leader has collaborated with a packaged goods brand to present an Oreo Blizzard flavor product.   

                Oreo Blizzard is our number one selling Blizzard Treat so this cookie flavor is a natural extension of our brand,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “With the combination of two premier tastes, we hope Oreo Blizzard Cookies will delight people as much as our Blizzard Treats do.”    

                The Oreo Blizzard Cookie, available for a limited time, is a combination of smooth Oreo Blizzard Treat flavored crème blended with crunchy Oreo cookie pieces that’s sandwiched between two dark chocolate Oreo wafers. Each Oreo Blizzard Cookie package has a link and special code for consumers to download coupons for DQ® Blizzard Treats.

                “Working closely with Dairy Queen, we have transformed the experience of a summertime favorite, the Oreo Blizzard Treat, into a delicious cookie,” said Eva Press, Director of Marketing for Oreo, Kraft Foods. ”Dairy Queen has been wonderful to work with for many years and we’re thrilled to offer a fun and tasty treat for Blizzard lovers in the snack aisle.”

    The suggested retail price of the Oreo Blizzard Cookie package is $3.29.  Prices may vary.

    Kraft Foods is also title sponsor of Dairy Queen’s custom-designed Blizzard®mobile currently on 25-market tour throughout the U.S. and Canada as part of Blizzard’s 25th birthday celebration. The body of the Blizzardmobile is shaped like the 25th birthday cup topped with an Oreo Blizzard Treat. At stops in each city, free new Mini Oreo Blizzard Treats are distributed from the Blizzardmobile. The Minis are about half the size of a small 12 oz. Blizzard Treat and will be available in DQ restaurants in August.

    “This is a big year for us with all of the initiatives surrounding the 25th birthday of the Blizzard and the 70th anniversary of our brand,” said Keller. “With Kraft Foods and Oreo, we continue to delight and excite our customers in our restaurants and in communities across the country.”

    The entire world can connect with the Blizzardmobile by tracking it online at Facebook.com/DairyQueen through photos, videos and blog posts. A complete list of future tour stops and dates is available on Facebook. In addition, Dairy Queen is hosting several other activities online including photo and video contests.  Information about the celebrations and contests can be found on Facebook.com/DairyQueen, Twitter.com/DairyQueen and blog.DairyQueen.com.

    Blizzard fans can join the Fan Club at BlizzardFanClub.com, which has nearly 2.3 million members strong and growing. Members receive six free Blizzards a year.

  75. Dairy Queen® Introduces New Pecan Pie as the

    Blizzard® of the Month for July

    New flavor celebrates National Ice Cream Month and the 25th birthday of the Blizzard Treat

     

    MINNEAPOLIS – To celebrate National Ice Cream Month, National Ice Cream Day on Sunday, July 18, and the 25th birthday of the Blizzard® Treat, Dairy Queen® has introduced Pecan Pie as the featured Blizzard of the Month for July. 

                Capturing the magic of mom's pecan pie, this new Blizzard flavor is a sweet combination of pecans, crispy pie crust pieces and roasted, nutty caramel blended with creamy vanilla DQ® soft serve.

                Dairy Queen is a pioneer in creating pie a la mode in a cup, first with the Pumpkin Pie Blizzard, now a seasonal fall favorite, then with the French silk and banana cream as past featured Blizzards of the Month.

                “This year is all about the Blizzard Treat and our new flavors like Pecan Pie keep our fans coming back for more,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “The month of July, when everyone is focused on ice cream, is the perfect time for us to introduce an innovative new flavor.”

    Also as part of the 25th birthday celebration, Dairy Queen’s new Blizzard®mobile is currently on a 25-market tour throughout the U.S. and Canada, engaging fans with games, activities and online contests and offering free new Mini Blizzard Treats which are about half the size of a small 12 oz. Blizzard Treat.  The Mini Blizzard Treats will be available in all DQ restaurants in August

    Fans can track the Blizzardmobile at Facebook.com/DairyQueen through photos, videos and blog posts. Photo and video contests are underway at Facebook.com/DairyQueen, Twitter.com/DairyQueen and blog.DairyQueen.com.

                Perhaps one of the most imitated treats since the ice cream cone, the DQ Blizzard Treat has become an international phenomenon since its debut in 1985 when Dairy Queen began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Pecan Pie, Midnight Truffle, Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.

    Many Blizzard Treat flavors, including Pecan Pie, can be made into delicious cakes, perfect for Fourth of July celebrations, National Ice Cream Day, birthdays and other special occasions.

     The incredible popularity of the Blizzard brand is what led Dairy Queen to initiate the Blizzard Fan Club in 2005. Today the Fan Club is nearly 2.3 million members strong and growing. Log on to the Web site at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the Web site at DairyQueen.com.

  76. Dairy Queen® Introduces New Oreo® Brownie Earthquake® as the Blizzard® of the Month for August

    New flavor celebrates the 25th birthday of the Blizzard Treat

     

    MINNEAPOLIS Continuing the celebration of the 25th birthday of the Blizzard® Treat, the Dairy Queen® system has introduced the new Oreo® Brownie Earthquake® as its featured Blizzard of the Month for August. 

                The Oreo Brownie Earthquake was first introduced as one of the Dairy Queen system’s signature Royal Treat® products in 2004 and quickly became a customer favorite.  This new Oreo Brownie Earthquake Blizzard Treat pairs the same decadent flavor combination of crushed Oreo cookies and chewy, chocolate brownie pieces blended with hot fudge, marshmallow and creamy vanilla soft serve.

                “The Oreo Brownie Earthquake is one of our most popular Royal Treats, so it is a perfect choice for a new Blizzard Treat flavor during this birthday celebration,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “We continue to delight our customers with new and different Blizzard Treat flavors.  As summer winds down and we all start thinking about back to school, August is the perfect time of the year to enjoy a Blizzard Treat with family and friends.”

    In August, also as part of the 25th birthday celebration, the Dairy Queen system will add new Mini Blizzard Treats to the menu.

                Perhaps one of the most imitated treats since the ice cream cone, the DQ® Blizzard Treat has become an international phenomenon since its debut in 1985 when the Dairy Queen system began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve. Since 2003, the Dairy Queen system has featured a special Blizzard of the Month featuring one-of-a-kind flavors such as Oreo Brownie Earthquake, Midnight Truffle, Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo, Banana Cream Pie and Double Fudge Cookie Dough.

    Many Blizzard Treat flavors, including Oreo Brownie Earthquake, can be made into delicious cakes, perfect for summertime celebrations, birthdays and other special occasions.

     The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005.  Today the Fan Club is nearly 2.3 million members strong and growing.  Log on to the website at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the website at DairyQueen.com.

  77. Warren Buffett Signs Giant Red Dairy Queen® Spoon to be Auctioned on eBay® for Charity

    Oracle of Omaha teams with Dairy Queen system for Children's Miracle Network

     

    OMAHA, Neb. – Legendary investor Warren Buffett, CEO of Berkshire Hathaway (NYSE: BRK.A and BRK.B), has teamed with the Dairy Queen® system to auction off a 33-inch, five pound, red metal DQ® spoon with his autograph to benefit Children's Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for 170 children’s hospitals.

                The recognizable DQ red spoon accompanies the treat industry leader’s popular Blizzard® Treats and signature Royal Treats® served at Dairy Queen and DQ Grill & Chill® locations around the world. 

                Bidding is now open on eBay® and will run through Friday, July 30.  The opening bid is 99 cents.  The online auction will be managed by Auction Cause, a premier auction management agency. 

                The larger-than-life spoon embellished with Buffett’s “John Hancock” was custom designed to adorn the DQ Blizzard®mobile which took to the road in April to celebrate the 25th birthday of the Dairy Queen system’s iconic Blizzard Treat.  The Blizzardmobile has been traveling across the U.S. and Canada over the past four months distributing more than 75,000 free new Mini Blizzard Treats, all while raising awareness and funds for Children’s Miracle Network.  The giant DQ spoon was signed by Buffett when the Blizzardmobile made a stop at the Dairy Queen booth during the Berkshire Hathaway shareholders meeting this past May.

    The auction kicks off the Dairy Queen Fifth Annual Miracle Treat Day on Thursday, August 5 when $1 or more from every Blizzard Treat sold at participating locations that day will be donated to Children’s Miracle Network.

    ”Miracle Treat Day is an important event for us and represents the enthusiasm and generosity that everyone in the DQ family and our customers have for helping children," said John Gainor, president and CEO of International Dairy Queen, Inc.  "We appreciate Warren's help to raise awareness and funds for Children's Miracle Network."

    Dairy Queen is one of the top 10 contributors to Children’s Miracle Network, having raised more than $81 million since 1984.

     

  78. Dairy Queen® to Make Miracles on August 5

    Fifth Annual DQ® Miracle Treat Day Benefits Children’s Miracle Network

     

    MINNEAPOLIS Dairy Queen® will host the Fifth Annual Miracle Treat Day throughout the U.S. on Thursday, August 5 when $1 or more from every Blizzard® Treat sold at participating locations on that day will be donated to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.

    "This is a momentous year for the Dairy Queen system as we celebrate the 25th birthday of our signature Blizzard Treat and the 70th anniversary of the Dairy Queen brand,” said Michael Keller, chief brand officer for American Dairy Queen Corporation.  “Although the Blizzard is the featured treat of Miracle Treat Day, it's the children and Miracle Families who have overcome incredible odds that inspire us every day.  Together, we can make a positive impact on their lives."

    Dairy Queen continues to celebrate the birthday of its ever-popular Blizzard Treat touring 25 markets across the U.S. and Canada over five months in its custom-designed Blizzard®mobile.  Shaped like the 25th birthday cup topped with an Oreo® Blizzard, including the red spoon, the Blizzardmobile has distributed more than 75,000 free new DQ® Mini Blizzards, all while raising awareness and funds for Children’s Miracle Network.

    “Because of Dairy Queen’s commitment to children’s hospitals, children and families can enjoy the iconic Blizzard Treat on Miracle Treat Day and help sick and injured children at the same time,” said Scott Burt, president and CEO, Children’s Miracle Network.  “We are grateful for the commitment Dairy Queen franchisees had last year on Miracle Treat Day in raising $4.6 million for Children’s Miracle Network Hospitals.”

    Although the new Oreo® Brownie Earthquake® Blizzard Treat is the Blizzard of the Month for August, the original Oreo will be featured as the Miracle Treat Day “Blizzard of the Day.”  The Oreo Blizzard Treat still reigns as the most popular flavor since the first one was served upside down with a spoon in 1985.  All currently featured flavors will be available on Miracle Treat Day.

    The Dairy Queen system is one of the top 10 contributors to Children’s Miracle Network raising more than $81 million since 1984.  Last year on Miracle Treat Day, Dairy Queen locations across the U.S. and Canada raised $4.6 million for 170 Children’s Miracle Network hospitals.  In Canada, Miracle Treat Day will be held on Thursday, August 12.

    The incredible popularity of the Blizzard Treat led Dairy Queen to initiate the Blizzard Fan Club which has already grown to more than 2.2 million members (log on to BlizzardFanClub.com).  For more information about Miracle Treat Day or Dairy Queen, visit MiracleTreatDay.com or DairyQueen.com.

  79. New Dairy Queen® Mini Blizzard® Treat Now Available Nationwide

     

    MINNEAPOLISDairy Queen® and DQ® Grill & Chill® locations nationwide have today officially launched the new Mini Blizzard® Treat, a smaller Blizzard Treat size.  The debut of the new size comes during the 25th birthday year of DQ's signature treat.

    "Our Blizzard Treat brand continues to have a positive impact on our sales and the addition of the Mini will only enhance those numbers,” said Michael Keller, chief brand officer for American Dairy Queen Corporation.  “The new Mini offers a size and value that appeals to a variety of consumers.”

    The Dairy Queen system has generated extensive excitement for the Mini Blizzard Treat over the last four months.  Since April, the Dairy Queen custom-designed Blizzard®mobile has traveled the U.S. and Canada offering free new Mini Blizzard Treats, activities, games, music and a chance to win prizes, all while raising awareness and funds for Children’s Miracle Network as part of the 25th birthday celebration of the Blizzard Treat.  

                In most DQ restaurants, the new Mini Blizzard Treat will be priced between $1.99 and $2.49.  The launch of the Mini Blizzard Treat will be supported by national advertising throughout August.

    For more information visit DairyQueen.com or to join the Blizzard Fan Club visit BlizzardFanClub.com.

  80. Dairy Queen® Blends Brownies and Batter into Blizzard® Treat

    Brownie Batter Blizzard Treat returns as September Blizzard of the Month

     

    MINNEAPOLIS – Chocolate lovers, brownie fans and anyone with fond memories of licking the beaters and mixing bowl when baking are in for a treat as the Dairy Queen® system is bringing back Brownie Batter as the Blizzard of the Month in September.

                The Brownie Batter Blizzard Treat first debuted in 2004 and quickly became one of DQ®’s most successful Blizzard Flavors of the Month.

    Made with creamy DQ soft serve blended with rich, “hand-scooped” brownie batter and moist fudge brownie chunks, the Brownie Batter Blizzard Treat will be available at participating Dairy Queen and DQ Grill & Chill® locations nationwide beginning Wednesday, Sept. 1. 

                “There is something about the taste, texture and smooth chocolate flavor of the Brownie Batter Blizzard Treat that keeps our customers coming back for more,” said Michael Keller chief brand officer for American Dairy Queen Corporation.  “It’s the perfect seasonal flavor for us to bring back this year as part of our 25th birthday celebration of the signature Blizzard Treat.”   

                 Perhaps one of the most imitated treats since the ice cream cone, the DQ Blizzard Treat has become an international phenomenon since its debut in 1985 when the Dairy Queen system began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve. Since 2003, the Dairy Queen system has featured a special Blizzard of the Month featuring one-of-a-kind flavors such as Oreo® Brownie Earthquake, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo, Banana Cream Pie and Double Fudge Cookie Dough.

    Many Blizzard Treat flavors, including Brownie Batter, can be made into delicious cakes, perfect for fall season celebrations, birthdays and other special occasions.

     The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005.  Today, the Fan Club is 2.6 million members strong and growing.  Log on to the website at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the website at DairyQueen.com.

  81. Dairy Queen® Brings Back Popular Pumpkin Pie Blizzard® Treat

    Flavorful Favorite is October Blizzard of the Month

     

    MINNEAPOLIS – Just in time to usher in the fall season, the Dairy Queen® system will bring back its ever-popular Pumpkin Pie Blizzard® Treat as the Blizzard of the Month for October. 

    A delicious combination of Libby’s® pumpkin pie mix and flaky pie crust pieces blended with smooth DQ® vanilla soft serve and adorned with creamy whipped topping and a sprinkle of nutmeg, the Pumpkin Pie Blizzard Treat will be available at all Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning Friday, Oct. 1.

    First introduced in 1991, the Pumpkin Pie Blizzard Treat is one of Dairy Queen’s best selling seasonal flavors.  

    “If it’s the fall season, it must be Pumpkin Pie Blizzard Treat time at Dairy Queen,” said Michael Keller, chief brand officer for American Dairy Queen Corporation.  “We’ve established a long tradition with our Pumpkin Pie Blizzard Treat.  Now available in our new Mini Blizzard Treat size, our guests can enjoy it as a tasty snack or pair it with our special $3.99 Chicken Strip Basket to complete their meal.”

    In addition to the new Mini, introduced during the year-long 25th birthday celebration of DQ’s Blizzard Treat as a permanent Blizzard Treat size on the menu, Dairy Queen customers also can purchase the new Pumpkin Pie Blizzard Treat in small, medium or large sizes.

    Perhaps one of the most imitated treats since the ice cream cone, the DQ Blizzard Treat has become an international phenomenon since its debut in 1985 when the Dairy Queen system began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve.  Since 2003, the Dairy Queen system has featured a special Blizzard of the Month featuring one-of-a-kind flavors such as Brownie Batter, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough.

    Many Blizzard Treat flavors, including Pumpkin Pie, can be made into delicious cakes, perfect for fall season celebrations, birthdays and other special occasions.

     The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005.  Today, the Fan Club is 2.6 million members strong and growing.  Log on to the website at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the website at DairyQueen.com.

  82. Dairy Queen® Debuts The DQ® Blizzard® Maker Toy in Celebration of the Iconic Treat's 25th Birthday

     New Toy Available at Target, Toys R Us and Walmart

     

    MINNEAPOLIS – Since it was first served upside down with a spoon in 1985, the iconic Dairy Queen® Blizzard® treat has been featured in more than 100 flavors. Now treats can be served at home with the introduction of the new DQ® Blizzard Maker toy, available at such retailers as Target, Toys R Us and Walmart.

    As part of the 25th birthday of the Blizzard treat celebration, Dairy Queen and Spin Master, LTD created the Blizzard Maker Toy for children ages four and up. The Blizzard Maker Toy comes with three dessert mix packs, three popping candy packs and Blizzard branded cups and spoons. It retails for $29.99 and refill packs also are available.

    The Blizzard Treat has a rich 25-year history.  It was the subject of a segment on The Apprentice, Donald Trump’s reality show on NBC, and a 22 foot high Blizzard treat made the Guinness Book of World Records for the world’s largest frozen blended treat.  Today, there are more than 2.7 million members in the Blizzard Fan Club.

     Through the years children have enjoyed at-home toys and kits that make everything from cakes to jewelry,” said Tim Hawley, vice president of marketing, communications for International Dairy Queen, Inc. “While there is no substitute for Blizzard treats served in our restaurants, the Blizzard Maker Toy is certainly a fun way for families to enjoy an activity with this incredible brand at home.”

    This is not the first time Dairy Queen has introduced a retail product. Recently, DQ teamed up with Oreo®, a Kraft Foods brand, to offer a Limited Edition DQ® Blizzard® Crème Oreo® Cookie available nationally at grocery stores and local retailers. In 2008, the company partnered with GameMill Entertainment and Spark Plug Games for DQ® Tycoon, a video game that tests a player’s skills at running a Dairy Queen restaurant.

                "Through any licensing agreement, you have to maintain the integrity of the brand and that’s what we have done with our partnerships," added Hawley. "Since the first soft serve cone was made 70 years ago, Dairy Queen has been a family brand. That is the focus of everything we do.”

    The introduction of the Blizzard Maker Toy is just one of several initiatives launched by Dairy Queen to celebrate the Blizzard treat’s 25th birthday which also included a custom-designed Blizzard®mobile, a new mini Blizzard treat size and new Blizzard flavors.

    Blizzard fans can join the Fan Club at BlizzardFanClub.com and receive six free buy one, get one free Blizzard treat coupons a year.

  83. Warren Buffett to Visit New Beijing Dairy Queen®

    Visit marks the Dairy Queen system’s continued focus on international expansion

     

    BEIJING - Legendary investor and renowned philanthropist Warren Buffett, CEO of Berkshire Hathaway (NYSE: BRK.A and BRK.B), along with Microsoft Corporation Chairman Bill Gates, will visit the new Joy City Dairy Queen® located at No.101 North Chao Yang Road, Chao Yang District in Beijing on Thursday, Sept. 30 at 10:15 a.m. to celebrate the Dairy Queen system’s continued international expansion efforts.  

                “Our strategic business plan centers on international growth over the next few years with a specific focus on expansion throughout China,” said International Dairy Queen, Inc. President and CEO John Gainor, who will accompany Buffett and Gates at the newly opened Joy City Dairy Queen.  “We appreciate the support of Mr. Buffett and Berkshire Hathaway as we continue to maximize the significant growth opportunities available for existing and new franchisees here in China.”

    American Dairy Queen Corporation, owned by Berkshire Hathaway and headquartered in Minneapolis, Minn., operates 6,000 restaurants worldwide.  Currently, more than 700 of these restaurants are located in 17 countries outside of the U.S. and Canada with 300 located in China.  The Dairy Queen system plans to increase its presence in China by adding more than 200 locations by the end of 2011. 

    For more information, visit DairyQueen.com.

  84. Cool Treats for Your Sweet

    Dairy Queen® heart-shaped cakes celebrate Valentine’s Day

     

    MINNEAPOLIS – Nothing says Valentine’s Day better than a heart, so Dairy Queen® is celebrating with unique heart-shaped custom decorated cakes in February. 

                Dairy Queen heart-shaped cakes combine a layer of silky chocolate DQ® soft serve topped with crunchy, chocolate cookie pieces then layered with creamy DQ vanilla soft serve and decorated with sweet icing.  Customers also can choose to customize a cake by adding a favorite Blizzard® Treat flavor such as Midnight Truffle, the Blizzard Treat of the Month for February, Chocolate Chip Cookie Dough, Brownie Batter, Turtle Oreo®, Banana Cream Pie and more.

                Prices vary. For more information about Dairy Queen or to find a local restaurant, visit the website at DairyQueen.com.

    ###

  85. The Dairy Queen® System Honors Pactiv Corporation with Distinguished “Vendor of the Year” Award

     

    LAKE FOREST, Ill. (Nov. 3, 2010) – Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of American Dairy Queen Corporation, announced that Pactiv Corporation (NYSE: PTV) in Lake Forest has received this year’s Vendor of the Year Award.

    The Vendor of the Year Award is presented in recognition of the support vendors provide for new image programs and new product platforms designed to increase Dairy Queen® franchisee sales and profits.  USCI annually recognizes partners who provide superior service and outstanding support to 5,700 Dairy Queen and DQ Grill & Chill® locations worldwide. 

    According to USCI Chief Supply Chain Officer Roger Hubbard, “Strong partnerships with vendors, distributors and suppliers are integral to the Dairy Queen system's ongoing success. Pactiv Corporation was named Vendor of the Year for its operational excellence and extraordinary service to our franchisees.”

    Pactiv Corporation is a leader in the consumer and foodservice/food packaging markets. The company’s foodservice/food packaging offering is one of the broadest in the industry, including both custom and stock products in a variety of materials.

    Through the partnership with supply chain partners like Pactiv Corporation, Dairy Queen has become the treat category leader and one of the leaders in the Quick Service Restaurant (QSR) sector, serving fresh, classic and cravable treats and food served in friendly surroundings. 

     “We appreciate the commitment, service and cost efficiency our suppliers provide to us. This year, Pactiv Corporation rated the highest of all of our valued vendors,” said Hubbard. 

  86. The Dairy Queen® System Honors Galliker’s Dairy Company with Distinguished “Dairy of the Year” Award  

     

    JOHNSTOWN, Pa. (Nov. 3, 2010) – Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of American Dairy Queen Corporation, announced that Galliker’s Dairy Company in Johnstown has received this year’s Dairy of the Year Award.

    The Dairy of the Year Award is presented in recognition of the dairy that receives the highest scores on product quality, service and system support in providing the Dairy Queen® system’s soft serve mix.  USCI annually recognizes partners who provide superior service and outstanding support to 5,700 Dairy Queen and DQ Grill & Chill® locations worldwide. 

    According to USCI Chief Supply Chain Officer Roger Hubbard, “Strong partnerships with distributors and suppliers are integral to the Dairy Queen system's ongoing success.  Galliker’s Dairy was named Dairy of the Year for its operational excellence and extraordinary service to our franchisees.”

    Galliker’s Dairy is committed to providing the freshest and most nutritious dairy products. In 1990, Galliker’s Dairy became one of the first dairies in the country to offer milk in its now trademark Lightsafe Yellow Jug, a container specially designed to block nutrient-depleting light rays.

    Through the partnership with supply chain partners like Galliker’s Dairy, Dairy Queen has become the treat category leader and one of the leaders in the Quick Service Restaurant (QSR) sector, serving fresh, classic and cravable treats and food served in friendly surroundings. 

    “We appreciate the commitment, service and cost efficiency our suppliers provide to us. This year, Galliker’s Dairy rated the highest of all of our valued dairies,” said Hubbard. 

  87. New Dairy Queen® Blizzard® Treat Lights Up the Holiday Season

    Reindeer Bites Blizzard of the Month wraps up the

    Blizzard Treat’s 25th birthday celebration in December 

     

    MINNEAPOLIS – Like the lively sleigh team led by red-nosed Rudolph that transports Santa across the night sky, the Dairy Queen® system’s featured Blizzard® of the Month for December—Reindeer Bites—arrives just in time to delight DQ® fans of all ages this holiday season.  

    A delicious combination of toasted coconut, choco chunks, caramel and pie crust pieces blended with creamy DQ vanilla soft serve, the new Reindeer Bites Blizzard Treat will be available at all Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning Wednesday, Dec. 1.

    “This new festive Blizzard Treat flavor, perfectly themed for the holiday season, will take a few ‘reindeer bites’ out of our competition,” said Michael Keller, chief brand officer for American Dairy Queen Corporation. 

    Customers can enjoy the new DQ Reindeer Bites Blizzard Treat in the Mini size, which was first introduced during the Blizzard Treat’s 25th birthday celebration and since has become a permanent menu addition.  Blizzard Treats also can be purchased in small, medium or large sizes.

    Perhaps one of the most imitated treats since the ice cream cone, the DQ Blizzard Treat has become an international phenomenon since its debut in 1985 when the Dairy Queen system began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve.  Since 2003, the Dairy Queen system has featured a special Blizzard of the Month featuring one-of-a-kind flavors such as Chocolate Chip Cookie Dough, Brownie Batter, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough.

    Many Blizzard Treat flavors, including Reindeer Bites, can be made into delicious cakes, perfect for holiday season celebrations, birthdays and other special occasions.

    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and Dairy Queen Facebook fan page in 2008.  Today, the Fan Club is 2.9 million members strong while the DQ Facebook fan page has more than 2 million friends.  Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

    For more information about Dairy Queen, visit the website at DairyQueen.com.

  88. The Dairy Queen® System Honors Sysco Montana with Distinguished “Distributor of the Year” Award 

     

    BILLINGS, Mont. (Nov. 3, 2010) – Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of American Dairy Queen Corporation, announced that Sysco Montana in Billings has received this year’s Distributor of the Year Award.  This is the second time Sysco Montana has been recognized with this award.

    The Distributor of the Year Award is presented in recognition of the distributor that receives the highest scores among distribution centers delivering Dairy Queen® products in the areas of performance accuracy in order fulfillment, on-time delivery, pricing variances and service follow-up.  USCI annually recognizes partners who provide superior service and outstanding support to 5,700 Dairy Queen and DQ Grill & Chill® locations worldwide.

    According to USCI Chief Supply Chain Officer Roger Hubbard, “Strong partnerships with distributors and suppliers are integral to the Dairy Queen system's ongoing success. Sysco Montana was named Distributor of the Year for its operational excellence and extraordinary service to our franchisees.”

    Sysco Montana has been servicing Dairy Queen restaurants since 1996.  Today, Sysco Montana supplies Dairy Queen and DQ Orange Julius stores in Idaho, Montana, North Dakota, South Dakota and Wyoming.

    Through the partnership with supply chain partners like Sysco Montana, Dairy Queen has become the treat category leader and one of the leaders in the Quick Service Restaurant (QSR) sector, serving fresh, classic and cravable treats and food served in friendly surroundings. 

    “We appreciate the commitment, service and cost efficiency our suppliers provide to us. This year, Sysco Montana rated the highest of all of our valued distributors,” said Hubbard. 

  89. Dairy Queen® Goes Bananas in New Year

    New DQ® Nutty Banana Blizzard® Treat debuts as January Blizzard of the Month

     

    MINNEAPOLIS – Sure to have mass “a-peel” in the New Year, the Dairy Queen® system introduces its new Nutty Banana Blizzard® Treat as the January Blizzard of the Month.

     

    New to the DQ® menu, the Nutty Banana Blizzard Treat is made with creamy vanilla soft serve blended with chopped pecans, fresh bananas and sweet, chocolaty bits.  Guests can enjoy the new Nutty Banana Blizzard Treat at participating Dairy Queen and DQ Grill & Chill® locations nationwide beginning Saturday, Jan. 1, 2011.

     

    “The Nutty Banana Blizzard Treat combines flavors that continuously score high among our fans,” said Michael Keller, chief brand officer for American Dairy Queen Corporation.  “We are going nuts, so to speak, to kick off what we believe will be a banner year for our Blizzard Treat and our Blizzard of the Month flavors.  We look forward to sharing big news throughout the year.”  

     

    Dairy Queen fans can enjoy the Nutty Banana Blizzard Treat in the company’s new Mini size.  DQ Blizzard Treats also can be purchased in small, medium or large sizes.

     

    Perhaps one of the most imitated treats since the ice cream cone, the DQ Blizzard Treat has become an international phenomenon since its debut in 1985 when the Dairy Queen system began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve. Since 2003, the Dairy Queen system has featured a special Blizzard of the Month featuring one-of-a-kind flavors such as Reindeer Bites, Oreo® Brownie Earthquake, Midnight Truffle, Strawberry CheeseQuake®, Turtle Oreo, Banana Cream Pie and Double Fudge Cookie Dough.

     

    Many Blizzard Treat flavors, including Nutty Banana, can be made into delicious cakes, perfect for New Year celebrations, birthdays and other special occasions.

     

    The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and Dairy Queen Facebook fan page in 2008.  Today, the Fan Club is 2.9 million members strong while the DQ Facebook fan page has more than 2.2 million friends.  Log on to the website at BlizzardFanClub.com or become a friend on Facebook at www.facebook.com/dairyqueen.

     

    For more information about Dairy Queen, visit the website at DairyQueen.com.

     

     

  90. Dairy Queen® Raises $4.6 million in One Day

    Miracle Treat Day benefits Children’s Miracle Network

     

    Minneapolis Dairy Queen® locations across the U.S. and Canada came together to support the 4th Annual Miracle Treat Day which raised $4.6 million for Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.  On Miracle Treat Day, Dairy Queens donated $1 or more from every Blizzard® sold to local Children’s Miracle Network hospitals.

                All who participate in Miracle Treat Day have special stories to tell.  DeLon Mork of Madison, S.D. and the team from his Dairy Queen sold 18,000 Blizzards in a town with a population of 6,000 and, for the fourth consecutive year, sold the most Blizzards of any Dairy Queen in North America on Miracle Treat Day.

                For Dayton, Ohio franchisee Drew Hilgeford, Miracle Treat Day truly hits home.  His son Alex, who was born with Popliteal Pterygium Syndrome, a disease with multiple symptoms including crippling webbing behind both knees, is a “miracle child.” Alex is treated at The Children’s Medical Center in Dayton.

                “The courage, determination and promise of kids like Drew is so inspiring,” said John Gainor, president and CEO of International Dairy Queen, Inc. who joined Alex and Drew in Dayton to hand out Blizzards on Miracle Treat Day.  ”We applaud the enthusiasm and generosity of the entire Dairy Queen family and our customers as they continue to help children and their families in their local communities who face overwhelming odds every day.”

    Dairy Queen has been a supporter of Children’s Miracle Network since 1984 and is one of the top five contributors, raising more than $81 million during that time. 

    Miracle Treat Day 2010 is scheduled for Thursday, August 5 in the U.S. and Thursday, August 12 in Canada.

    The incredible popularity of the Blizzard led Dairy Queen to initiate the Blizzard Fan Club, which has grown to 2.2 million members (log on to BlizzardFanClub.com).  For more information about Dairy Queen, visit DairyQueen.com.

  91. Orange Julius® to host “Free Light Smoothie Day” on June 19

    Download a coupon to try one of three new, light smoothie flavors

     

    MINNEAPOLIS – Calling all smoothie lovers who crave the lighter side of refreshing and satisfying. On Friday, June 19 participating Orange Julius® locations nationwide will host “Free Light Smoothie Day” to celebrate the introduction of Light Smoothies in three richly satisfying flavors: Strawberry Delight, Berry-Pom Twilight and Tropical Sunlight™.

                Visit OrangeJulius.com to download a coupon for a free 20 oz. Light Smoothie, redeemable on Friday June 19.  Packed with real fruit and only 250 calories or less each, all three Orange Julius Light Smoothies are creamy smooth, blended with ice, non-fat milk and sweetened with SPLENDA® Brand Sweetener to create:

    • Strawberry Delight, sweet strawberries mingled with bananas and tropical fruit juice.
    • Berry-Pom Twilight, an energizing mix of dark fruits including raspberries and blackberries, blended together with pomegranate juice, known for being rich in antioxidants
    • Tropical Sunlight, a refreshing boost of mango, pineapple and tropical fruit juice.

     

                “With only 250 calories or less in each 20 oz. size, our delicious Light Smoothies are a delectable indulgence,” said Pat van der Lugt, director of concept marketing for Orange Julius.  “We are delighted to serve customers the real-fruit refreshment and taste of our premium fruit smoothies with this lower-calorie option.”  

                Orange Julius is the home of the original Orange Julius Fruit Drink, the famously frothy, refreshing fruit beverage first served in 1926 and available in a variety of flavors in addition to the signature orange.  Orange Julius also offers real fruit Premium Fruit Smoothies, including Strawberry Xtreme, Tropical Tango, 3-Berry Blast, Mango Passion and Pomegranate & Berries and more. The new Light Smoothies are an exciting addition to the Orange Julius beverage menu.

                For more information about Orange Julius, please visit OrangeJulius.com.

  92. Dairy Queen® Introduces New Girl Scouts Tagalongs® Peanut Butter Patties Blizzard® for Summer

    Two iconic brands come together again for new and familiar treats

     

    MINNEAPOLIS – Peanut butter and chocolate always has been a popular flavor combination.

                Now Dairy Queen®, the treat category leader, has taken that flavor profile to new heights with the introduction of the first-ever Girl Scouts Tagalongs® Peanut Butter Patties Blizzard® Flavor Treat slated as the Blizzard of the Month for July.

                One of the most popular Girl Scout cookies, Tagalongs, also known as Peanut Butter Patties, are crispy cookies layered with peanut butter and covered with a chocolate coating.  Dairy Queen is blending Girl Scout Tagalongs pieces with rich peanut butter topping and its signature creamy vanilla soft serve to create this one-of-a-kind Blizzard.

    This marks the second year that Dairy Queen is partnering with Girl Scouts of the USA, which last year culminated with the debut of the Girl Scouts Thin Mint Cookie Blizzard Treat.  The Thin Mint Blizzard, made with creamy vanilla soft serve blended with Girl Scouts Thin Mint Cookie pieces and Crème de Menthe topping, will be the Blizzard of the Month for August. Last summer, Dairy Queen served more than 10 million Girl Scouts Thin Mint Cookie Blizzards, making it the most popular limited time Blizzard flavor ever. 

    “You might say it’s a Girl Scout summer at Dairy Queen with these two Blizzard flavors on our menu in July and August,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “But the relationship goes beyond that. During the week of July 20, we are hosting DQ® Girl Scouts Appreciation Week. Through events at our local Dairy Queen and DQ Grill & Chill® locations around the country, we will support this preeminent leadership organization in building girls of courage, confidence and character.”   (Please see reverse, one of two)

    Dairy Queen and Girl Scouts are both community-oriented organizations, which makes the partnership a natural fit. 

    “Our partnership with Dairy Queen enables us to reach the public in new and unexpected places,” said Laurel Richie, Chief Marketing Officer, Girl Scouts of the USA.  “We hope the Girl Scouts Thin Mint Blizzard and the Girl Scouts Tagalongs Peanut Butter Patties Blizzard whet people’s appetites so they remember to support the Girl Scout Cookie Program and all the business and financial literacy skills girls learn from participating in this annual leadership activity.”

                “We really are looking forward to a fun summer,” added Keller.  “This is a huge opportunity for us with these Blizzard flavors and it’s also an opportunity for Girl Scouts to create awareness and build their brand in local communities throughout the country.”

    The average price of the Girl Scouts Tagalongs Peanut Butter Patties Blizzard and the Thin Mint Cookie Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz. 

    Many Blizzard flavors also can be made into customized cakes, including Girl Scouts Tagalongs Peanut Butter Patties and Thin Mint Cookie, which is perfect for celebrating Fourth of July, National Ice Cream Day on July 19th, the kick off of State Fair season in August or other special celebrations.  The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 10-inch.

    The popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club, which has grown to more than 1.3 million members (log on to blizzardfanclub.com).  For more information about Dairy Queen, visit the Web site at dq.com.  For more information about Girl Scouts, please call 1-800-GSUSA 4U or visit www.girlscouts.org.

    ###

  93. Dairy Queen® Hosts Second Annual DQ® Girl Scout Appreciation Week

    Local DQ restaurants salute 3.4 million Girl Scouts July 20th – 26th

     

    MINNEAPOLIS – Dairy Queen® will celebrate 3.4 million girl and adult Girl Scouts for their commitment to community service and leadership during the Second Annual DQ® Girl Scout Appreciation Week, July 20 - 26.  Hosted by participating Dairy Queen and DQ Grill & Chill®  locations nationwide, local Girl Scout groups will have the opportunity to develop their business and leadership skills at Dairy Queen locations by taking behind-the-scenes tours, receiving entrepreneurial tips from Dairy Queen owners and operators about how to run a successful business, and learning about the product development process.  Girl Scout councils also may use the opportunity to encourage both girls and adults to register and renew as members and volunteers during this week. 

    As part of its partnership with Girl Scouts of the USA, Dairy Queen commemorates DQ Girl Scout Appreciation Week with the debut of the Girl Scouts Tagalongs® Peanut Butter Patties Blizzard® Flavor Treat, the featured Blizzard of the Month for July.  The summer blockbuster is made with creamy DQ vanilla soft serve and peanut butter topping blended with Girl Scouts Tagalongs crispy cookies pieces that are layered with peanut butter and covered with a chocolate coating.

    Last summer, Dairy Queen introduced the Girl Scouts Thin Mint Cookie Blizzard, which was the most popular limited time Blizzard ever offered, selling more than 10 million. Made with creamy DQ vanilla soft serve, Girl Scouts Thin Mint Cookie pieces and a Crème de Menthe topping, DQ will bring this flavor back as the Blizzard of the Month for August.

    For more information about Dairy Queen’s Girl Scout Appreciation Week, or to locate the nearest Dairy Queen, visit www.dq.com.  For more information about Girl Scouts, please call 1-800-GSUSA 4U or visit www.girlscouts.org.

    ###

  94. Dairy Queen® Shells Out a Fan Favorite

    Turtle Pecan Cluster is Blizzard® of the Month for January

                                                                                                       

    MINNEAPOLIS – There are many perks to membership in the Dairy Queen® Blizzard® Fan Club including a BOGO (buy one get one) coupon upon joining, and special offers and the latest news throughout the year, such as the announcement of new Blizzard flavors. Recently Blizzard Fan Club members were given a unique opportunity to vote for their choice for the January Blizzard of the Month. In a landslide vote, Blizzard Fan Club members chose Turtle Pecan Cluster as the featured Blizzard to kick off the New Year. 

    First introduced in 2005 and available at all participating Dairy Queen and DQ Grill & Chill® locations nationwide beginning Jan. 1, the Turtle Pecan Cluster Blizzard is made with real pecan pieces, rich chocolate cone coating and sweet caramel topping, all blended with creamy DQ® soft serve. 

    “We like to engage our fans and consumers whenever we can and this was particularly timely as we begin our yearlong celebration of the 25th birthday of our signature Blizzard Flavor Treat,” said Michael Keller, chief brand officer for International Dairy Queen. “Our success as the nation’s treat category leader is a result of the enthusiasm and loyalty of our fans, and we want them to be an integral part of our milestone year.”

    Chocolate turtles are believed to have a history that spans two centuries.  The candy is made by placing a dollop of creamy caramel on a cluster of roasted nuts and then smothering the cluster with rich, hot, melted chocolate. 

    The history of pecans can be traced back to the 16th century. The only major tree nut that grows naturally in North America, the pecan is considered one of the most valuable of the North American nut species. The name "pecan" is a Native American word of Algonquin origin that was used to describe "all nuts requiring a stone to crack.” 

    The Turtle Pecan Cluster Blizzard is one of several one-of-a-kind flavors that have become Blizzards of the Month, a promotion that began in 2003. Since 1985, Dairy Queen has been blending simple combinations of candies, cookies, fruit and nuts with DQ soft serve to create the signature Blizzard Flavor Treat. 

    Average retail price of the Turtle Pecan Cluster Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz.  Many Blizzard flavors, including Turtle Pecan Cluster, can be made into delicious cakes, perfect for holidays such as New Year’s and celebrating birthdays.  The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 10-inch.

    The incredible popularity of the Blizzard brand is what led Dairy Queen to initiate the Blizzard Fan Club in 2005. Today the Fan Club has 2.2 million members. Log on to the Web site at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the Web site at www.DairyQueen.com.

  95. New, Exciting Blizzard® Flavor and Blizzard Fan Club Offer on Tap at Dairy Queen®

    DQ® introduces Oreo® Cookie Jar as September’s Blizzard of the Month

     

    MINNEAPOLIS Dairy Queen® kicks off fall with the introduction of the enticing new Oreo® Cookie Jar Blizzard® Flavor Treat and a special offer to customers who join the Blizzard Fan Club (BlizzardFanClub.com). Anyone joining the Blizzard Fan Club during September not only receives the club welcome “buy-one-get-one-free” offer, but also receives a $1 off coupon for the Oreo Cookie Jar Blizzard*. Current fan club members also will receive the $1 off coupon in their September Blizzard Fan Club email blast.

                Made with creamy DQ® soft serve blended with Oreo cookie pieces, chocolate chip cookie dough and rich hot fudge, the Oreo Cookie Jar Blizzard is available at all participating Dairy Queen and DQ Grill & Chill® locations nationwide beginning September 1.

    Not surprisingly, Oreo is the bestselling cookie and the most popular Blizzard flavor.  “When you think about cookies, Oreo immediately comes to mind,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “We’ve given an intriguing new twist to our already incredibly popular Oreo Blizzard Treat by adding more in the ‘cookie jar.’ With an added bonus for newly signed members of the Blizzard Fan Club, this flavor should be a sales leader.”

    The origin of the cookie jar dates back to18th-century Britain, where glass jars with metal lids were known as “biscuit jars.”  In fact, The Oreo cookie was originally called the Oreo Biscuit and was first developed and produced by Nabisco in February 1912 to target the British market, whose “biscuits” were deemed too ordinary by Nabisco. The modern-day Oreo was created in 1952 and today is not only available in many different varieties but still reigns as the most popular cookie in the world.

    The average retail price of the Oreo Cookie Jar Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz.  Many Blizzard flavors, including Oreo Cookie Jar, can be made into delicious cakes, perfect for celebrating special occasions such as Labor Day and birthdays.  The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 10-inch.

    Dairy Queen began blending simple combinations of cookies, candies, fruits, nuts and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Strawberry CheeseQuake®, Midnight Truffle, Turtle Oreo®, Banana Cream Pie and Tin Roof Brownie have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.

    The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club in 2005, which has grown to 2.2 million members. Log on to the newly designed Web site at BlizzardFanClub.com.

    For more information about Dairy Queen, visit DairyQueen.com.

  96. 4th Annual DQ® Miracle Treat Day on August 13 Benefits Children’s Miracle Network

     

    MINNEAPOLIS – On Thursday, August 13, Dairy Queen® will host the 4th Annual North American “Miracle Treat Day,” when $1 or more from every Blizzard® sold on that day will be donated to Children’s Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children’s hospitals.

    Last year on Miracle Treat Day, Dairy Queen raised more than $4.5 million for 170 Children’s Miracle Network hospitals.  A cause partner since 1984, Dairy Queen has raised more than $77 million and is one of the top five contributors to Children’s Miracle Network.

    “There are many inspiring people from all walks of life, but none more than young, hospitalized children who face incredible odds every day,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “It’s the courage of these children that makes Miracle Treat Day so meaningful and important to all of us in the Dairy Queen family and we thank everyone who comes out in support of this cause and helps to make Miracle Treat Day such a success.”

    Dairy Queen will bring back the Girl Scouts Thin Mint Cookie Blizzard as the featured Blizzard of the Month for August, just in time to celebrate Miracle Treat Day.  Girl Scouts Thin Mint Cookie is the most popular limited-time-offer Blizzard ever, since the first one was served upside down with a spoon in 1985. The Thin Mint Cookie Blizzard is made with creamy DQ vanilla soft serve blended with Girl Scouts Thin Mint Cookie pieces and a Crème de Menthe topping.

    The incredible popularity of the Blizzard brand led Dairy Queen to initiate the

    Blizzard Fan Club last year, which has already grown to more than 1.3 million members (log on to BlizzardFanClub.com).  For more information about Miracle Treat Day or Dairy Queen, visit MiracleTreatDay.com or DairyQueen.com.

  97. Fan Favorite Pumpkin Pie is Back as Dairy Queen® Blizzard® of the Month for October

     

    MINNEAPOLIS Dairy Queen® kicks off the harvest season by bringing back a fan favorite, the Pumpkin Pie Blizzard® Flavor Treat as October’s Blizzard of the Month.   

    Made with Libby’s® pumpkin pie mix and pieces of flaky pie crust blended with creamy DQ® vanilla soft serve and capped with whipped topping and a sprinkle of nutmeg, the Pumpkin Pie Blizzard is available at all Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning October 1.

    “The essence of October is captured by fallen leaves, football games, Halloween and pumpkins, which makes it the perfect time for our Pumpkin Pie Blizzard,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “Our fans look forward each year to us kicking off this season with the Pumpkin Pie Blizzard, which has become one of our most popular brand flavors.”

                The first recorded recipe for "modern" pumpkin pie, referred to as “Pompkin Pudding,” was published in 1796 in American Cookery by Amelia Simmons, the first-ever cookbook devoted to native American foods.  The world's largest pumpkin pie was baked on October 8, 2005 and at 2,020 pounds holds the Guinness World Record.

    The average retail price of the Pumpkin Pie Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz.  Many Blizzard flavors, including Pumpkin Pie, can be made into delicious cakes, perfect for celebrating special occasions such as Halloween and birthdays.  The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 10-inch.

    Dairy Queen began blending simple combinations of cookies, candies, fruits, nuts and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Banana Cream Pie, Strawberry CheeseQuake®, Midnight Truffle, Turtle Oreo®, and Tin Roof Brownie have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.

    The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club in 2005, which has grown to 2.2 million members. Log on to the newly designed Web site at BlizzardFanClub.com.

    For more information about Dairy Queen, visit DairyQueen.com.

  98. Winchester Resident Named Finalist in Cake Decorating Competition

    Five to compete to become Dairy Queen® Master Cake Decorator

     

    WINCHESTER, Ky. – Christie Caudill, the esteemed cake decorator at the Dairy Queen® located at 1422 Fulton Road in Winchester, is one of five finalists from around the world competing in Dairy Queen’s international “Iron Tip” Cake Decorating Competition.   

                More than 2,500 photos of the best cakes made by 212 Dairy Queen decorators were submitted during the two-round preliminary competition. Entries were judged on color scheme, placement of decorations, cake borders, decorative writing and overall appearance.

                Caudill rose to the challenge to create one of the top cakes in this year’s Iron Tip challenge.  She now advances to the final competition at the DQ® 2010 EXPO, from January

    28-31 in Cancun, Mexico.

                “Cakes are my passion, so I am thrilled to be a finalist and excited to show what I can do,” said Caudill. “As decorators, we strive to visually entice customers to our cake display.  The best part is that as good as they look on the outside, they are just as delicious on the inside.”   

                Patterned after the Iron Chef competition on Food Network, the Iron Tip challenge finals will feature Caudill and her competitors decorating three different cakes: one will test their decorating speed and they will know that design in advance; another will be the competitor’s own Father’s Day design, which will be judged partly on originality; and the third will be an on-the-spot design that they will not know about until the competition.    

    “It was obvious from the initial entries that our decorators take great pride in their craft.  They are all incredibly talented, but the real winners are our customers who get to enjoy these beautifully decorated cakes on a daily basis,” said Bob Hynick, Vice President of Concept Support Services for American Dairy Queen Corp.  “Now we’ll see what the best of the best can do to become Dairy Queen’s top cake decorator.”

    Other finalists include: Iron Tip Defending Champion Cathy Spandel of Apple Valley, Minn.; Michelle Halbrook of Jacksonville, N.C.; Theresa Le of Brampton, Ontario, Canada; and Jose Castillo of Manila, Philippines.

    Each finalist received a $100 gift certificate.  The crowned Dairy Queen Iron Tip decorator receives a $1,000 cash prize.  The second place winner receives $500; third place is $250; and the runners-up each receive $150, along with additional prizes and recognition.

    Dairy Queen cakes are freshly made with a layer of luscious chocolate soft serve topped with crunchy chocolate cookie pieces then layered with vanilla soft serve, and they can be custom decorated.  Dairy Queen’s signature Blizzard® flavors also can be made into a cake.  In addition, heart-shaped cakes are available for Valentine’s Day.  For more information about Dairy Queen, visit the new DQ Web site at DairyQueen.com.

  99. Apple Valley Resident to Defend Her Title

    in Cake Decorating Competition

    Five to compete to become Dairy Queen® Master Cake Decorator

     

    APPLE VALLEY, Minn. – Cathy Spandel, the esteemed cake decorator at the Dairy Queen® located at 7720 149th in Apple Valley, will defend her title as Dairy Queen’s master cake decorator against four other finalists from around the world competing in the DQ® international “Iron Tip” Cake Decorating Competition.   

                More than 2,500 photos of the best cakes made by 212 Dairy Queen decorators were submitted during the two-round preliminary competition. Entries were judged on color scheme, placement of decorations, cake borders, decorative writing and overall appearance.

                Spandel will defend her title as master cake decorator at the final competition during DQ’s 2010 EXPO, from January 28-31 in Cancun, Mexico.

                “Cakes are my passion, so I am thrilled to be competing again, and eager to keep my title,” said Spandel.  “As decorators, we strive to visually entice customers to our cake display.  The best part is that as good as they look on the outside, they are just as delicious on the inside.”   

                Patterned after the Iron Chef competition on Food Network, the Iron Tip challenge finals will feature Spandel and her competitors decorating three different cakes: one will test their decorating speed and they will know that design in advance; another will be the competitor’s own Father’s Day design, which will be judged partly on originality; and the third will be an on-the-spot design that they will not know about until the competition.    

    “It was obvious from the initial entries that our decorators take great pride in their craft.  They are all incredibly talented, but the real winners are our customers who get to enjoy these beautifully decorated cakes on a daily basis,” said Bob Hynick, Vice President of Concept Support Services for American Dairy Queen Corp.  “Now we’ll see what the best of the best can do to become Dairy Queen’s top cake decorator.”

    Other finalists include: Christie Caudill of Winchester, Ky.; Michelle Halbrook of Jacksonville, N.C.; Theresa Le of Brampton, Ontario, Canada; and Jose Castillo of Manila, Philippines.

    Each finalist received a $100 gift certificate.  The crowned Dairy Queen Iron Tip decorator receives a $1,000 cash prize.  The second place winner receives $500; third place is $250; and the runners-up each receive $150, along with additional prizes and recognition.

    Dairy Queen cakes are freshly made with a layer of luscious chocolate soft serve topped with crunchy chocolate cookie pieces then layered with vanilla soft serve, and they can be custom decorated.  Dairy Queen’s signature Blizzard® flavors also can be made into a cake.  In addition, heart-shaped cakes are available for Valentine’s Day.  For more information about Dairy Queen, visit the new DQ Web site at DairyQueen.com.

  100. Jacksonville Resident Named Finalist in Cake Decorating Competition

    Five to compete to become Dairy Queen® Master Cake Decorator

     

    JACKSONVILLE, N.C. – Michelle Halbrook, the esteemed cake decorator at the Dairy Queen® located at 1513 N. Marine Boulevard in Jacksonville, is one of five finalists from around the world competing in Dairy Queen’s international “Iron Tip” Cake Decorating Competition.   

                More than 2,500 photos of the best cakes made by 212 Dairy Queen decorators were submitted during the two-round preliminary competition. Entries were judged on color scheme, placement of decorations, cake borders, decorative writing and overall appearance.

                Halbrook rose to the challenge to create one of the top cakes in this year’s Iron Tip challenge.  She now advances to the final competition at the DQ® 2010 EXPO, from January

    28-31 in Cancun, Mexico.

                “Cakes are my passion, so I am thrilled to be a finalist and excited to show what I can do,” said Halbrook. “As decorators, we strive to visually entice customers to our cake display.  The best part is that as good as they look on the outside, they are just as delicious on the inside.”   

                Patterned after the Iron Chef competition on Food Network, the Iron Tip challenge finals will feature Halbrook and her competitors decorating three different cakes: one will test their decorating speed and they will know that design in advance; another will be the competitor’s own Father’s Day design, which will be judged partly on originality; and the third will be an on-the-spot design that they will not know about until the competition.    

    “It was obvious from the initial entries that our decorators take great pride in their craft.  They are all incredibly talented, but the real winners are our customers who get to enjoy these beautifully decorated cakes on a daily basis,” said Bob Hynick, Vice President of Concept Support Services for American Dairy Queen Corp.  “Now we’ll see what the best of the best can do to become Dairy Queen’s top cake decorator.”

    Other finalists include: Iron Tip Defending Champion Cathy Spandel of Apple Valley, Minn.; Christie Caudill of Winchester, Ky.; Theresa Le of Brampton, Ontario, Canada; and Jose Castillo of Manila, Philippines.

    Each finalist received a $100 gift certificate.  The crowned Dairy Queen Iron Tip decorator receives a $1,000 cash prize.  The second place winner receives $500; third place is $250; and the runners-up each receive $150, along with additional prizes and recognition.

    Dairy Queen cakes are freshly made with a layer of luscious chocolate soft serve topped with crunchy chocolate cookie pieces then layered with vanilla soft serve, and they can be custom decorated.  Dairy Queen’s signature Blizzard® flavors also can be made into a cake.  In addition, heart-shaped cakes are available for Valentine’s Day.  For more information about Dairy Queen, visit the new DQ Web site at DairyQueen.com.

  101. DAIRY QUEEN® OPENS 200TH LOCATION IN CHINA

    Treat industry leader expects to open 500 more in China

    in the next five years

     

    MINNEAPOLISDairy Queen®, the international retail treat-category leader, has opened its 200th location in China and expects to open 500 more in the next five years.

                The 200th store is located in Xi’an, the capital city of Shaanxi Province.  It is operated by Red Flag Profits which is a wholly owned subsidiary of Shanghai Shida Catering Management Co., Ltd. 
                Headquartered in Minneapolis, Dairy Queen expanded into China in 1991 and expects China to be the largest market outside of the U.S. and Canada by 2010. Dairy Queen rapidly expanded in the country over the last year adding 115 locations along the east coast and to provinces such as Hubei, Shaanxi and Sichuan.
                “The Dairy Queen brand has experienced tremendous growth in China over the past several years and we look forward to continued expansion with our development partners,” said John Gainor, president and CEO of International Dairy Queen, Inc.  “Our same-store-sales here grew 17 percent in the first half of this year compared to the same time last year.  We believe this is a result of strong operating partners in China that provide the very best products and service to our guests every day.” 

    When asked why DQ® treats are so popular in China, Gainor responded, “Our products are affordable and are of the highest quality.  People love DQ and love to treat themselves to one of our Blizzards served upside down, or our great ice cream cakes or other treat products. We believe that when people want to treat or reward themselves, they come to DQ.

    Locations throughout China serve all of the soft-serve products that have made Dairy Queen an icon in the industry, such as the signature Blizzard® Flavor Treat, soft- serve cones with the curl on top, sundaes, frozen cakes and other delicious treats, as well as the MooLatté® Ice Blend Coffee Beverage and the Orange Julius® line of premium fruit smoothies.

    “We are proud of our relationships with our franchisees throughout China,” said Gainor.  “Hop Hing Fast Food opened the first DQ location in Beijing in 1991.  Their foresight and success has helped our franchisees in China grow and create positive memories for all who touch DQ.  Shanghai Shida Catering is helping to continue what was started in 1991 and creating smiles and stories throughout their 115 locations.”

    For more information, visit DairyQueen.com.

  102. Chill Out with Dairy Queen® this Holiday Season

    Candy Cane Chill is Blizzard® of the Month for December

     

    MINNEAPOLIS – Just in time for the holidays, Dairy Queen® brings back its seasonally inspired peppermint Blizzard® Flavor Treat, with a cool new name.  Candy Cane Chill is the Blizzard of the Month for December.  

    A classic combination of peppermint candy cane pieces and rich chocolate chunks mixed with creamy DQ® soft serve, Candy Cane Chill is available at all participating Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning Dec. 1.

     “Candy canes are symbolic of the holidays and the flavor profile of mint with chocolate makes Candy Cane Chill a seasonal favorite,” said Michael Keller, chief brand officer for International Dairy Queen.  “We hope all of our Blizzard fans will share holiday smiles and stories with us during this festive time.”

    The origin of the candy cane dates back more than 350 years, when candy-makers both professional and amateur began making hard sugar sticks. The original candy was straight and completely white in color, but evolved into the “cane” shape to represent a shepherd’s crook.  Today, candy canes come in a variety of flavors and colors.

    In 1985, Dairy Queen began blending simple combinations of candies, cookies, fruit and nuts with DQ soft serve to create the signature Blizzard Flavor Treat.  Since then, one-of-a-kind flavors such as Midnight Truffle, Turtle Oreo, Caramel Waffle Crisp, Brownie Batter, Chocolate Xtreme and Strawberry CheeseQuake® have become Blizzards of the Month, a promotion that began in 2003.

    The average retail price of the Candy Cane Chill Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz.  Many Blizzard flavors, including Candy Cane Chill, can be made into delicious cakes, perfect for holiday parties and celebrating birthdays.  The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 10-inch.

    The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club in 2005, which has grown to 2.2 million members. Log on to the newly designed Web site at BlizzardFanClub.com.

    For more information about Dairy Queen, visit the Web site at www.DairyQueen.com.

    ###

  103. Dairy Queen® Honors Coca-Cola North America with

    Distinguished “Vendor of the Year” Award

    Minneapolis-based Coca-Cola North America recognized for outstanding service

     

    Minneapolis (Dec. 28, 2009) – Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of International Dairy Queen, Inc., announced that this year’s prestigious Vendor of the Year Award was presented to Coca-Cola North America.

    The award is presented annually in recognition of supply chain partners who provide superior service and outstanding support to 5,600 Dairy Queen® and DQ® Grill & Chill® locations worldwide.  The Coca-Cola Company received the USCI Vendor of the Year Award for its exemplary support of new image programs, efforts in developing high quality and low cost new products and dedicating resources to the Dairy Queen® system to design entire new product platforms which will increase operator sales and profits for years to come.  

    According to USCI Chief Supply Chain Officer Roger Hubbard, “This year’s winners are the best of the best.  Coca-Cola North America has consistently demonstrated total operational excellence while providing outstanding service to Dairy Queen franchisees.”

    Dairy Queen, the treat category leader and one of the leaders in the Quick Service Restaurant (QSR) industry, relies on the support of supply chain partners as it continues to build an expansive food menu, offering a variety of fresh, classic, cravable treats and food served in friendly surroundings. 

    “Over the last year, Coca-Cola North America has excelled in every area and has continuously provided optimum service, cost-efficiency and increased profitability for our franchisees.  Coca-Cola North America represents the very best of our valued vendors,” said Hubbard. 

  104. Dairy Queen® Announces Vendor, Distributor and Dairy of the Year Awards

     

    MINNEAPOLIS (Dec. 28, 2009) – Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of International Dairy Queen, Inc., annually recognizes supply chain partners who provide superior service and outstanding support to 5,600 Dairy Queen® and DQ® Grill & Chill® locations worldwide. This year’s honorees are:

    Vendor of the Year was presented to Coca-Cola North America for its exemplary support of new image programs, efforts in developing high quality and low cost new products and dedicating resources to the Dairy Queen® system to design entire new product platforms which will increase operator sales and profits for years to come.  

    Distributor of the Year was presented to PDF Supply headquartered in St. Peters, Mo., which was ranked first among 27 distribution centers delivering Dairy Queen products.  PFD was rewarded for performance accuracy in order fulfillment, on- time delivery, pricing variances and service follow-up.

    Dairy of the Year was presented to Prairie Farms Dairy, Inc., for the second consecutive year for operational excellence and rank as top-performing dairy manufacturer of the year.  Dairies are evaluated on product quality, service and system support, and Prairie Farms Dairy received the highest score of all dairies supplying Dairy Queen soft serve mix to the system.

    According to USCI Chief Supply Chain Officer Roger Hubbard, “This year’s award winners are the best of the best.  Coca-Cola North America, PFD and Prairie Farms Dairy have consistently demonstrated total operational excellence while providing outstanding service. Over the last year, they have excelled in every area and have continuously provided optimum service, cost-efficiency and increased profitability for our franchisees.”

    Dairy Queen, the treat category leader and one of the leaders in the Quick Service Restaurant (QSR) industry, relies on the support of supply chain partners as it continues to build an expansive food menu, offering a variety of fresh, classic, cravable treats and food served in friendly surroundings.

  105. Dairy Queen® Honors PFD Supply with

    Distinguished “Distributor of the Year” Award 

    PFD recognized for service-level ratings and pricing accuracy

     

    ST. PETERS, Mo. (Dec. 28, 2009) – Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of International Dairy Queen, Inc., announced that PFD Supply, headquartered in St. Peters, Mo., has received this year’s prestigious Distributor of the Year Award. 

    The award is presented annually in recognition of supply chain partners who provide superior service and outstanding support to 5,600 Dairy Queen® and DQ® Grill & Chill® locations worldwide.  PFD Supply ranked first among 27 distribution centers delivering Dairy Queen products.  PFD Supply was rewarded for performance accuracy in order fulfillment, on- time delivery, pricing variances and service follow-up. 

    According to USCI Chief Supply Chain Officer Roger Hubbard, “This year’s winners are the best of the best.  PFD Supply has consistently demonstrated total operational excellence while providing outstanding service to Dairy Queen franchisees.”

    Dairy Queen, the treat category leader and one of the leaders in the Quick Service Restaurant (QSR) industry, relies on the support of its supply chain partners as it continues to build an expansive food menu, offering a large variety of fresh, classic, cravable treats and food served in friendly surroundings. 

    “Over the last year, PFD Supply has excelled in every area and has continuously provided optimum service, cost-efficiency and increased profitability for our franchisees.  PFD Supply represents the very best of our valued distributors,” said Hubbard. 

  106. Dairy Queen® Honors Prairie Farms Dairy, Inc. of Illinois with

    Distinguished “Dairy of the Year” Award  

    Springfield dairy division is recognized for second year

     

    SPRINGFIELD, Ill. (Dec. 28, 2009) – Unified Supply Chain, Inc. (USCI), a wholly owned subsidiary of International Dairy Queen, Inc., announced that this year’s prestigious Dairy of the Year Award was presented to Prairie Farms Dairy, Inc., for the second consecutive year. 

    The award is presented annually in recognition of supply chain partners who provide superior service and outstanding support to 5,600 Dairy Queen® and DQ® Grill & Chill® locations worldwide.  Prairie Farms Dairy was named Dairy of the Year for its operation excellence and rank as top-performing dairy manufacturer of the year.  Dairies are evaluated on product quality, service and system support, and Prairie Farms Dairy received the highest score of all dairies supplying Dairy Queen soft serve mix to the system.

    According to USCI Chief Supply Chain Officer Roger Hubbard, “This year’s winners are the best of the best.  Prairie Farms Dairy has consistently demonstrated total operational excellence while providing outstanding service to Dairy Queen franchisees.”

    With more than 700 farm members, Prairie Farms Dairy, headquartered in Carlinville, Ill., is recognized as one of the largest dairy cooperatives in the Midwest and Midsouth regions and is known for its superior dairy products and exceptional service.  Prairie Farms Dairy and its subsidiaries manufacture and market a full line of dairy food products from 24 plants and 13 joint venture plants throughout the Midwest and Midsouth.

    Dairy Queen, the treat category leader and one of the leaders in the Quick Service Restaurant (QSR) industry, relies on the support of supply chain partners as it continues to build an expansive food menu, offering a variety of fresh, classic and cravable treats and food served in friendly surroundings. 

    “Over the last year, Prairie Farms Dairy has excelled in every area and has continuously provided optimum service, cost-efficiency and increased profitability for our franchisees.  Prairie Farms Dairy represents the very best of our valued dairies,” said Hubbard.