DELICIOUS DAIRY STARTS ON THE FARM

Our world-famous soft serve begins with the hard work of American Dairy farmers.

For a dairy farmer, there’s no greater honor than an honest day’s work. Especially when that hard work goes into making world-famous DQ® soft serve. The essence of the DQ® brand comes to life with every flipped Blizzard® Treat, dipped cone, Dilly® Bar and every other DQ® soft serve treat.

Since opening our doors in 1940, these brand cues have been our secret ingredient, but now the secret is out.

 

FROM COW TO CONE

There’s an American dairy cow behind every delicious DQ® cone. But perhaps even more importantly, there’s an American dairy farmer. That’s what DQ® quality means - wholesome milk from American dairy cows.

THE BEST OF THE BEST

The curl of a cone and the flip of the Blizzard® Treat are more than just theatrics at DQ® stores. They’re DQ® soft serve qualities you can see. A perfect curl and a flipped Blizzard® Treat mean thick, creamy soft serve. You can’t get the DQ® curl anywhere else. When our dairy farmers team up with American dairy cows, great things happen. Like Blizzard® Treats that are so thick you can flip them upside down.

FROM OUR FAMILIES TO YOURS

We’ve partnered with dairy farmers to produce wholesome American milk, which is without a doubt the most important ingredient in every DQ® Blizzard® Treat, cone and soft serve treat. Our farmers and their dairy cows make every delicious bite and ear-to-ear smile possible. That’s what happens when dairy farmers serve Dairy Queen® treat lovers. And that is a pretty sweet.