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Store Types & Markets

DQ Grill & Chill®

Our flagship concept: 

Excite and satisfy guests with our full line of famous treats and fresh food menu items. Strike the perfect balance between yesterday and today by featuring on-trend food favorites while preserving our legendary heritage.

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What’s on the menu?: 

Lunch and dinner are done right with delicious, unique food items, like made-to-order quarter- and half-pound GrillBurgers™, deli-style Iron Grilled Sandwiches, and Chicken Strip Baskets. Don’t forget the chill: Offer DQ® soft serve favorites—like our signature Blizzard® Treats, MooLatté® frozen blended coffee beverages and DQ® Cakes—as well as select Orange Julius® beverages.

A Welcoming Atmosphere: 

Welcome guests with a stylish décor that sets a DQ® location apart from the typical quick-service restaurant. The restaurant features a modern open-air grill, separate “Grill” and “Chill” sections, comfortable booths, large wooden tables, warm lighting and music. Seat 48 guests inside and 12 on an attractive outdoor patio.

Location, location, location: 

The typical DQ Grill & Chill® restaurant is a freestanding facility. A DQ Grill & Chill® restaurant can also be developed in strip center end-caps, dual-use buildings, travel centers, street-front locations and other venues.


Franchise Fee: $45,000
Royalty Fee: 4%
Marketing Fee: 5 – 6%
Term: 20 years
Investment Range: $779,675 – $1,729,160
Liquid Capital Requirement: $400,000
Net Worth Requirement: $750,000
Certified DQ Managers: 3
Building Size: 1,886 – 2,612 sq ft
Lot Size: 20,952 – 29,670 sq ft

Offer something extra:

American Dairy Queen Corporation has developed specific menus (including optional breakfast items) and designs for these types of locations, and is actively developing them across the United States and Canada.

Let’s find your market:

Depending on the traffic needs and space available, both of our DQ Grill & Chill® and DQ® Orange Julius® concepts can be developed in nontraditional locations such as airports, military bases, travel plazas, and universities. Contact us with your nontraditional site for review and availability.

For inquiries, contact 1-800-883-4279 or

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