Identifying a Great Site
As you know, site selection is critical to the potential success of a new restaurant. American Dairy Queen’s Development Team works with franchisees to review our standard site criteria and market trade areas for possible development of DQ Grill & Chill® restaurants.Currently, we are focusing our DQ Grill & Chill® restaurant development in free-standing facilities, dual-use buildings and strip center end-cap locations. Other types of locations will also be considered on an individual basis. If your proposed site meets our standard site criteria, we will first determine whether the site is available for DQ Grill & Chill® development. If the area is available for development, we will work with you to determine if it meets our standard criteria
If your proposed site is available for DQ Grill & Chill® development and you're a developer, we will share your site information with existing and prospective franchisees who are interested in development in that area. If one or more of these individuals is interested in your proposed site, they will contact you directly. If you're a prospective franchisee, we will work with you to determine if your site is viable for DQ Grill & Chill® development. This information is intended to provide you with general criteria for a DQ Grill & Chill® restaurant site. Opportunities may exist for sites that vary from the standard site criteria listed below.
Site Criteria
2000 Model Building
| Minimum Lot Size: | 26,250 Square Feet with 105' Frontage |
| Building Size: | 2,168 Square Feet |
| Parking: | Minimum of 30 Parking Spaces |
| Traffic Count Minimum: | 20,000 Daily Average |
| Employees: | 5,000 (3 minute drive-time) |
| Median Household Income: | Minimum of $35,000 |
| DQ Grill & Chill® Image: | Logos, building design and materials allowed |
| Drive-Thru: | Site can acquire drive-thru zoning approval |
2530 Model Building
| Minimum Lot Size: | 36,900 Square Feet with 121' Frontage |
| Building Size: | 2,715 Square Feet |
| Parking: | Minimum of 46 Parking Spaces |
| Traffic Count Minimum: | 20,000 Daily Average |
| Employees: | 5,000 (3 minute drive-time) |
| Median Household Income: | Minimum of $35,000 |
| DQ Grill & Chill® Image: | Logos, building design and materials allowed |
| Drive-Thru: | Site can acquire drive-thru zoning approval |
Other factors considered include:
- Traffic for all critical day parts (lunch, afternoon treat, dinner, evening treat)
- Corner locations or locations with great visibility and easy ingress/egress
- Close proximity to traffic generators and retail
- Sites will be considered based on a combination of factors
- Strip centers, store fronts and non-traditional locations will be subject to the above referenced market factors and design criteria, including logos
DQ® will consider sites based on a combination of the above factors.
The above information is subject to change by American Dairy Queen Corporation at its sole discretion.
"The DQ Grill & Chill concept really fits the franchisee who wants to feel pride in what they do. A DQ Grill & Chill restaurant has the potential for every customer to leave satisfied. There is comfort in knowing that DQ has been around so long. DQ Grill & Chill is the next generation of that same success story."
Ron Kraus
DQ Grill & Chill® Franchisee
Fort Myers, FL
DQ Grill & Chill® Franchisee
Fort Myers, FL
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