Dairy Queen® Serves up Sweet Treats for Valentine’s Day
Choco Cherry Love® Blizzard® and heart-shaped cakes on the menu in February
MINNEAPOLIS – Nothing says romance like chocolate and cherries, so this February Dairy Queen® celebrates Valentine’s Day all month long by bringing back fan favorite Choco Cherry Love® Blizzard® as the featured Blizzard of the Month.
Available at all Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning Feb.1, the Choco Cherry Love Blizzard blends the tantalizing flavors of rich chocolate chunks and sweet cherry topping with creamy DQ® soft serve.
DQ also whips up romance with custom heart-shaped cakes made with a layer of luscious chocolate soft serve topped with crunchy chocolate cookie pieces and then layered with vanilla soft serve and decorated with creamy icing. The featured cake in February for the treat category leader is the Choco Cherry Love Blizzard cake.
“The Choco Cherry Love Blizzard Flavor Treat and our signature heart-shaped cakes really celebrate the sweet life at Dairy Queen,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “Our Choco Cherry Love Blizzard is particularly popular because chocolate and cherries are such cravable flavors, especially on Valentine’s Day.”
The average retail price of the Choco Cherry Love Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz. The average retail price of a Valentine’s Day heart-shaped cake is $17.99. The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 12-inch.
Dairy Queen began blending simple combinations of fruit, candies, cookies, nuts and DQ soft serve in 1985, to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough, have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.
The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club in 2005, which has grown to more than two million members. Log on to the newly designed Web site at www.BlizzardFanClub.com.
About IDQ
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks.
Contacts
Dean Peters
Director of Communications
International Dairy Queen, Inc.
7505 Metro Blvd.
Minneapolis, MN 55439
Phone: 1 (952) 830-0204
