Dairy Queen® Introduces New Girl Scouts Tagalongs® Peanut Butter Patties Blizzard® for Summer
Two iconic brands come together again for new and familiar treats
MINNEAPOLIS – Peanut butter and chocolate always has been a popular flavor combination.
Now Dairy Queen®, the treat category leader, has taken that flavor profile to new heights with the introduction of the first-ever Girl Scouts Tagalongs® Peanut Butter Patties Blizzard® Flavor Treat slated as the Blizzard of the Month for July.
One of the most popular Girl Scout cookies, Tagalongs, also known as Peanut Butter Patties, are crispy cookies layered with peanut butter and covered with a chocolate coating. Dairy Queen is blending Girl Scout Tagalongs pieces with rich peanut butter topping and its signature creamy vanilla soft serve to create this one-of-a-kind Blizzard.
This marks the second year that Dairy Queen is partnering with Girl Scouts of the USA, which last year culminated with the debut of the Girl Scouts Thin Mint Cookie Blizzard Treat. The Thin Mint Blizzard, made with creamy vanilla soft serve blended with Girl Scouts Thin Mint Cookie pieces and Crème de Menthe topping, will be the Blizzard of the Month for August. Last summer, Dairy Queen served more than 10 million Girl Scouts Thin Mint Cookie Blizzards, making it the most popular limited time Blizzard flavor ever.
“You might say it’s a Girl Scout summer at Dairy Queen with these two Blizzard flavors on our menu in July and August,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “But the relationship goes beyond that. During the week of July 20, we are hosting DQ® Girl Scouts Appreciation Week. Through events at our local Dairy Queen and DQ Grill & Chill® locations around the country, we will support this preeminent leadership organization in building girls of courage, confidence and character.”
Dairy Queen and Girl Scouts are both community-oriented organizations, which makes the partnership a natural fit.
“Our partnership with Dairy Queen enables us to reach the public in new and unexpected places,” said Laurel Richie, Chief Marketing Officer, Girl Scouts of the USA. “We hope the Girl Scouts Thin Mint Blizzard and the Girl Scouts Tagalongs Peanut Butter Patties Blizzard whet people’s appetites so they remember to support the Girl Scout Cookie Program and all the business and financial literacy skills girls learn from participating in this annual leadership activity.”
“We really are looking forward to a fun summer,” added Keller. “This is a huge opportunity for us with these Blizzard flavors and it’s also an opportunity for Girl Scouts to create awareness and build their brand in local communities throughout the country.”
The average price of the Girl Scouts Tagalongs Peanut Butter Patties Blizzard and the Thin Mint Cookie Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz.
Many Blizzard flavors also can be made into customized cakes, including Girl Scouts Tagalongs Peanut Butter Patties and Thin Mint Cookie, which is perfect for celebrating Fourth of July, National Ice Cream Day on July 19th, the kick-off of State Fair season in August or other special celebrations. The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 10-inch.
The popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club, which has grown to more than 2 million members (log on to blizzardfanclub.com).
About IDQ
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks.
About GSUSA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girls Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect or donate to Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.
Contacts
Dean Peters
Director of Communications
International Dairy Queen, Inc.
7505 Metro Blvd.
Minneapolis, MN 55439
Phone: 1 (952) 830-0204
