DQ® Orange Julius® Treat Center®
A Treat Center franchise combines our Dairy Queen products with our Orange Julius premium fruit smoothies and fruit-blended beverages. These units are located in shopping malls and other venues that are easily accessible to large numbers of consumers. The mix of unique, quality product lines that this concept offers in a single store makes our Treat Center concept a popular choice for impulse purchase environments.
Our basic requirements for new franchisees include a review of your background, work experience, and financial capabilities. In general we are looking for investors or individuals who have the following:
- prior retail or foodservice ownership or management experience
- a proposed management plan
- the financial resources necessary to develop and operate the store
- a passion for building the DQ brand
Minimum Net Worth: | $200,000 |
Liquid Assets: | $175,000 |
Initial Franchise Fee: | $25,000 |
On-going Royalties: | 6% |
On-going Sales Promotion Fee: | 3-6% |
Term of Franchise Agreement: | Shorter of 15 years or the term of the store lease |
The following figures are estimated investment costs for a standard mall store. The actual cost associated with a specific project may vary from these ranges. For information on additional costs that may be incurred, please refer to our Uniform Franchise Offering Circular.
Leasehold Improvements: | $155,000 - $170,000 |
Equipment: | $145,000 - $160,000 |
Working Capital: | $45,000 |
This information is intended to give you a brief synopsis of a DQ Orange Julius Treat Center project. Opportunities for development exist that could vary from the typical project. We encourage you to discuss these and other opportunities with a Franchise Recruiter.
To learn more about becoming a member of our dynamic franchise system, complete & submit our brief questionnaire.
"I really enjoy being a Treat Center operator. A Dairy Queen/Orange Julius Treat Center store is a fun business to operate and is easy to manage compared to other quick service restaurants. The design of the store is very competitive within the mall food service environment. The representatives I work with at ADQ are very helpful, cooperative & professional. I would highly recommend this concept to anyone looking for a new business opportunity."
Ron Hein
DQ Orange Julius® Treat Center® Franchisee
Dover, DE
DQ Orange Julius® Treat Center® Franchisee
Dover, DE


