Franchising in Asia

The focus of new area development in Asia is currently in China and expanding in our existing markets.

The DQ TreatWorks™ has become the primary concept for new markets in the Pacific/Asia area. The proven combination of Dairy Queen and Orange Julius® performs well in Asia.

As DQ enters into 2005 our global efforts are expanding and we will open the majority of new markets in China. The future for DQ in Asia is full of opportunities.

Ideal franchisees in Asia would have:

• Enthusiasm for the brand!
• Business experience in the market considered, preferably in Foodservice, Retail or Hospitality
• Capability to set up a full support infrastructure, with a General Manager possessing foodservice experience, focused 100% on the business
• Proven ability to access high quality real estate
• Financial strength and long-term commitment with the capability to secure funds for continued growth