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Store Types & Markets
DQ Grill & Chill®
Our flagship concept:
Excite and satisfy guests with our full line of famous treats and fresh food menu items. Strike the perfect balance between yesterday and today by featuring on-trend food favorites while preserving our legendary heritage.
What’s on the menu?:
Lunch and dinner are done right with delicious, unique food items, like made-to-order quarter- and half-pound GrillBurgers™, deli-style Iron Grilled Sandwiches, and Chicken Strip Baskets. Don’t forget the chill: Offer DQ® soft serve favorites—like our signature Blizzard® Treats, MooLatté® frozen blended coffee beverages and DQ® Cakes—as well as select Orange Julius® beverages.
A Welcoming Atmosphere:
Welcome guests with a stylish décor that sets a DQ® location apart from the typical quick-service restaurant. The restaurant features a modern open-air grill, separate “Grill” and “Chill” sections, comfortable booths, large wooden tables, warm lighting and music. Seat 48 guests inside and 12 on an attractive outdoor patio.
Location, location, location:
The typical DQ Grill & Chill® restaurant is a freestanding facility. A DQ Grill & Chill® restaurant can also be developed in strip center end-caps, dual-use buildings, travel centers, street-front locations and other venues.
Numbers:
Franchise Fee: $35,000
Royalty Fee: 4%
Marketing Fee: 5 – 6%
Term: 20 years
Investment Range: $779,675 – $1,729,160
Liquid Capital Requirement: $400,000
Net Worth Requirement: $750,000
Certified DQ Managers: 3
Building Size: 1,886 – 2,612 sq ft
Lot Size: 20,952 – 29,670 sq ft
DQ® Orange Julius®
Two big brands, one high-traffic location:
The DQ® brand is the worldwide treat leader, and it only gets better when you combine it with the Orange Julius® brand, the first name in pure refreshment and a consumer favorite for over 80 years.
What’s on the menu?:
Serve twice the treats with all the DQ® favorites—like the iconic Blizzard® Treat, MooLatté® frozen coffee flavoured beverages and DQ® Cakes—plus the full line of Orange Julius® fruit-blended beverages. Welcome customers with the warm, sweet aroma of made-fresh-daily waffle bowls and cones, which are served plain or dipped in chocolate.
Location, location, location:
A DQ Orange Julius® restaurant can be developed as a freestanding building, as well as in strip center end-caps, dual-use buildings, travel centers, street-front locations or other venues.
Numbers Street:
Franchise Fee: $25,000
Royalty Fee: 5%
Marketing Fee: 5 – 6%
Term: 15 years
Investment Range: $552,312 – $1,207,852
Liquid Capital Requirement: $250,000
Net Worth Requirement: $500,000
Certified DQ Managers: 2
Building Size: 1,000 – 1,800 sq ft
Lot Size: 17,700 – 18,750 sq ft
What about shopping malls?:
We find the best opportunities in high-traffic areas of quality regional or super-regional malls. We require 600 – 800 square feet inline, in impulse treat locations, at the throat of a food court or in 250-square-foot wet kiosk locations with nearby dry storage available.
Numbers Mall:
Franchise Fee: $25,000
Royalty Fee: 5%
Marketing Fee: 5 – 6%
Term: Shorter of 15 years or term of lease.
Investment Range: $367,317 – $693,852
Liquid Capital Requirement: $175,000
Net Worth Requirement: $200,000
Certified DQ Managers: 2
Space Desired: 600 – 800 sq ft
Nontraditional Store Locations
(Airports, Travel Plazas, Military Bases and Universities)
A familiar face:
The DQ® brand has 95% consumer recognition and is always a welcomed, beloved brand.
Offer something extra:
American Dairy Queen Corporation has developed specific menus (including optional breakfast items) and designs for these types of locations, and is actively developing them across the United States and Canada.
Let’s find your market:
Depending on the traffic needs and space available, both of our DQ Grill & Chill® and DQ® Orange Julius® concepts can be developed in nontraditional locations such as airports, military bases, travel plazas, and universities. Contact us with your nontraditional site for review and availability.
For inquiries, contact 1-800-883-4279 or franchiseinfo@IDQ.com
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Hot Spots
Following are a few areas that are currently "Hot Spots" for development. Development opportunities are currently available in, but not limited to, these areas.
States: Alabama, Arkansas, California, Florida, Georgia,
Louisiana, Massachusetts, Mississippi, North Carolina,
New York, Oklahoma, South Carolina, and Tennessee